Recently on Videonuze
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Xbox One: Very Pretty Face, But No Fundamental TV Disruption
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Tipping Point? Q1 '13 Broadband Subscriber Growth Was 6x Bigger Than Pay-TV's
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VideoHub Gets MRC Accreditation for Video Viewability and Other Metrics
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LAST DAY for Early Bird Discount - June 4th Video Ad Summit
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VideoNuze Podcast #180 - Does Live Streaming TV Make Sense?
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Turns Out Most "Mobile Video" Experiences Actually Happen at Home
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Multiscreen Live Linear - Consumer Values and Perceptions
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Live Streaming Gets Another Boost As Brightcove Rolls Out New Live Module
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Early Bird Discount Ends This Friday for June 4th Video Ad Summit in NYC
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Study: Click-Through Rate for In-Stream Video Ads is Four Times Higher Than for Rich Media and Mobile
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Analysis for 'Live Streaming'
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VideoNuze Podcast #180 - Does Live Streaming TV Make Sense?
I'm pleased to present the 180th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. There was a rush of interest around live streaming this week. Among the news items: ABC,TNT and TBS announced live streaming of their linear feeds; YouTube expanded its live feature and Brightcove launched a new live module, which followed thePlatform doing the same last week.
For live streaming TV, neither Colin nor I believe it will have broad appeal, with the possible exception of sports and maybe certain breaking news/events. It's no secret that on-demand, time-shifted viewing has surged in popularity, due to DVR penetration above 50% of U.S. homes and the widespread availability of TV programs online for on-demand use. So in a way live streaming TV is trying to put the genie back in the bottle - getting on-demand viewers to go back to linear.
The fundamental inconsistency to me in this is that if you're tech-savvy enough to be drawn to live streaming on an iOS device, you're even more likely to now be a mainly on-demand viewer. And for those not tech-savvy, who still do enjoy linear viewing, well, why do you need an live streaming app when you can just watch on your TV as you always have? Even the sports use case is a bit thin as watching out-of-home for most will be very expensive given mobile data rates, and most mobile device viewing happens in the home anyway.
Nonetheless, Colin and I describe all the reasons we think other TV networks are likely to roll out live streaming in the coming months as well. Maybe we're missing something, but it strikes us that these will have more to do with PR (countering Aereo for example) and supporting TV Everywhere/retransmission consent negotiations and won't end up resonating broadly with users. More interesting I think is the CW's move to make its shows available free next day on-demand via Apple TV and other devices which seems in synch with users' expectations.
Listen in to learn more!
Click here to listen to the podcast (17 minutes, 17 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Broadcasters, Live Streaming, Mobile Video, Podcasts
Topics: ABC, Brightcove, Podcast, TBS, thePlatform, TNT
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Multiscreen Live Linear - Consumer Values and Perceptions
Following is a contributed post by Mio Babic, who is the founder and CEO of iStreamPlanet, the leader in live linear streaming solutions including the soon to be released Aventus live video workflow solution.
Multiscreen Live Linear - Consumer Values and Perceptions
by Mio Babic
Recently iStreamPlanet partnered with The Diffusion Group to better understand the opportunity in delivering a multiscreen live linear experience to multiple devices. As digital media innovators it’s easy for us to get excited about moving the technology forward, and while we see 24/7 live linear streaming as the next step in the OTT evolution, we wanted to verify that we are creating technology for an experience that consumers desire, and therefore profitable for our customers in the media industry.Categories: Live Streaming
Topics: iStreamPlanet, The Diffusion Group
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Live Streaming Gets Another Boost As Brightcove Rolls Out New Live Module
Live streaming is continuing to get a lot of mind share these days from both content providers and technology companies. The latest example in the latter category is Brightcove, which yesterday introduced in beta the Brightcove Video Cloud Live, a module to support live streaming across multiple devices.
A key part of Video Cloud Live is the recently announced Brightcove Zencoder Live Transcoding service, which provides live transcoding as a scalable API. This obviates the need for content providers to purchase and maintain their own hardware for encoding live events. This in turn reduces cost and complexity of running live events, making them far more feasible to offer to viewers. The Zencoder service also produces multiple adaptive bitrate streams so that users on various devices get the right stream for them.Categories: Live Streaming, Technology
Topics: Brightcove, thePlatform
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thePlatform Streamlines Workflow for Live Events
Traditionally most online video has been on-demand, but recently that has begun to change with more live events delivered online all the time. The trend has been driven primarily by sports, news and music, but other categories like entertainment are also following along.
For content providers, live presents numerous new workflow complexities vs. on-demand in areas such as encoding, ad insertion, stream management, metadata, device support, etc. To address this complexity and try to streamline workflows, thePlatform is today introducing a single web-based console in its mpx platform that can handle key tasks including signal acquisition and encoding via an integration with Elemental (so encoding can be managed within the console), dynamic ad insertion and metadata creation plus archiving to VOD for replays.Categories: Live Streaming, Technology
Topics: thePlatform
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LiveU is Making it Easier Than Ever to Become a Live Mobile Broadcaster [VIDEO]
LiveU, which pioneered the bonding of cellular broadband cards to enable flexible live mobile broadcasting, has gained a huge following among TV networks and stations. Now it has introduced a new, even lighter-weight backpack unit that enables any content provider - no matter how small - to affordably become a live mobile broadcaster.
At the recent NABShow, Ken Zamkow, director of sales and marketing for LiveU, brought one of the new backpacks, the LU40-2 ("LU40 squared") by the VideoNuze booth and showed it off. It weighs less than 10 pounds and is very compact, allowing up to 13 cellular channels and controllable through a smartphone interface.Categories: Live Streaming, Mobile Video, Technology
Topics: LiveU
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Brightcove Expands TV Everywhere Integrations [VIDEO]
At the NABShow last week I did a short video interview with Albert Lai, Brightcove's CTO for Media and Broadcast. In the interview, Albert explained Brightcove's expanded TV Everywhere integrations with Adobe Pass and Akamai's Sola Vision Identity Services.
It's well understood that if content providers are to distribute to multiple devices via TV Everywhere, security and authentication are paramount. By integrating with Adobe and Akamai, Brightcove is trying to provide its content customers with multiple authentication choices depending on their preferences, helping reduce friction in TVE rollouts.Categories: Live Streaming, Technology, TV Everywhere
Topics: Brightcove, Zencoder
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VideoNuze Podcast #175 - NABShow 2013 Observations
I'm pleased to present the 175th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week Colin and I attended NABShow 2013 in Las Vegas, where we had a booth and recorded 20+ video interviews with industry executives, which we'll post over the next couple of weeks.
Through the interviews and other on-site discussion, we came away with a number of observations, which we share today. We focus specifically on the trend toward live event / live linear streaming, what's coming up with HEVC encoding and whether 4K TV will fly. All of these were omnipresent topics/questions at NABShow.
Listen in to learn more!
Click here to listen to the podcast (16 minutes, 39 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Encoding, Live Streaming, Podcasts
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Bulldog Digital Media Launches to Accelerate Live Video Events
Live video events have become a big business, as brands, sports leagues, music promoters, and others have come to realize their huge audience appeal can drive engagement and monetization. But planning and executing a high-profile live streaming event isn't easy, with multiple technologies required to work together for the kind of flawless delivery that viewers expect.
Given these opportunities and challenges, former AEG Digital Media executives John Petrocelli and Josh Lennox have joined forces to launch a new firm, Bulldog Digital Media, which will facilitate clients' live video content strategies and monetization across multiple platforms. I've known John and Josh from their AEG Digital days and last week I caught up with both.Categories: Live Streaming, Startups
Topics: Bulldog Digital Media, Red Bull
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LiveU Now Serving 500+ Broadcasters In 70 Countries
LiveU, which pioneered live video streaming over cellular connections, is on a huge roll, now serving 500+ broadcasters in 70 countries worldwide, according to COO and co-founder Avi Cohen, whom I spoke to yesterday. Given that growth, it's no surprise that the company raised another $27 million earlier this week, a noteworthy round given current market conditions.
Categories: Broadcasters, Live Streaming
Topics: LiveU
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VideoNuze-TDG Podcast #155 - More on AOL's Video Syndication Success; Data from BBC's Olympics Delivery
I'm pleased to present the 155th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group, who joins from London. First up this week, we discuss AOL's video success and the larger concept of video syndication. Earlier this week, AOL revealed that its video revenues jumped from $10 million 2 years ago to $100 million in 2012, largely due to syndication. Colin and I dig into why syndication is so compelling and what's ahead.
Next up, Colin shares insights he gained from a presentation at the OTTTv World Summit in London by Marina Kalkanis, Head of the BBC's Programmes OnDemand Core Services team, which is responsible for the media and metadata services supporting BBC online. Marina's team oversaw BBC's online simulcast and on demand streaming of the London Olympics.
Colin was impressed by the scale of the BBC's Olympics operation and how video was consumed online and on mobile devices. One key takeaway - BBC found online/mobile complimenting linear TV, similar to NBC's experience in the U.S.
Click here to listen to the podcast (20 minutes, 11 seconds)
Click here for previous podcasts
The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Advertising, Broadcasters, International, Live Streaming, Podcasts, Syndicated Video Economy
Topics: AOL, BBC, Olympics, Syndicated Video Economy
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Red Bull Stratos Live Stream Marks Another Online Video Milestone
Yesterday marked another milestone in online video's continuing evolution as 8 million concurrent live streams of Felix Baumgartner's Red Bull Stratos Mission were delivered (note that's according to YouTube, but has not yet been independently verified). I was one of those live streams, gathered with my family around my Mac watching the jump unfold on YouTube in full screen mode.
I figured a lot of people were also watching, so what really hit me was the quality of the stream - no buffering, no audio/video synch issues, no pixelation, nothing. Just a seamless high-quality feed for the full hour we watched. In my experience, that would be noteworthy even if only a small audience was tuned in and it was on-demand. The fact that it was done with 8M live concurrent streams seems quite significant.Categories: Live Streaming
Topics: Origin Digital, Red Bull, YouTube
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OriginDigital's Darcy Lorincz - "How the Cloud Helped Us Power Over 14,000 Live Video Events Last Year" [VIDEO]
At the recent NABShow, OriginDigital's CEO Darcy Lorincz stopped by the VideoNuze booth for an interview. Origin is now part of Accenture and as Darcy explains, remains very focused on powering live events over its network. Last year, it was responsible for 14,000 live sports, news and corporate events.
Darcy discusses how important moving its platform to the cloud has been in enabling it to scale up to support so many events. In addition to scale, clients have benefitted from increased reach into new international markets and more cost-effective transcoding. Darcy also describes a new concept called "Virtual Linear" whereby VOD assets assembled into a linear experience for viewers, with non-skippable ads inserted in real-time. This has helped bring video libraries to life. See video below (7 minutes, 22 seconds)Categories: Live Streaming
Topics: Origin Digital
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My Damn Channel Launches Live Daily Comedy Show
In another milestone for online video's evolution, independent online studio My Damn Channel is announcing today "My Damn Channel LIVE," a live daily comedy show. The show will be featured on My Damn Channel's web site and on its new YouTube channel. It will be streamed at 4pm ET starting a week from today and will be hosted by Beth Hoyt, an up and coming actor/writer/comedian.
The show is envisioned as a late-night talk show, but updated for all the elements that online offers. The format will include celebrity interviews, interaction with viewers, promotion of other My Damn Channel comedy shows and engagement with talent from other YouTube channels. Viewers will also be able to catch up on the show on demand.Categories: Advertising, Indie Video, Live Streaming
Topics: My Damn Channel
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Associated Press Migrates APTN Live Video News to Online Delivery
The Associated Press and Streamworks are collaborating to migrate APTN Direct (Associated Press Live Television), a live video news service to online
delivery. Until now APTN Direct has only been available via satellite, limiting subscribers to large broadcasters with satellite infrastructure. With the move, APTN Direct is poised to deliver live video news to any online/mobile publisher or platform looking to enhance their service offering with a live video news feed. Events range from breaking such as the Amanda Knox courtroom appeal or scheduled such as this past summer's British royal wedding.
Categories: Live Streaming
Topics: Associated Press, Streamworks
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WSJ.com Capitalizing on Market Woes With Live Streaming "News Hub" Show
It's no secret that the line between print media and electronic media has been blurring for years as newspapers and magazines have created in-depth web sites and begun offering on-demand audio and video. Over at WSJ.com things are becoming even blurrier, as lately the site has been persistently live streaming its "News Hub" show prominently above the fold on its home page, creating a bona fide alternative to financial news networks like CNBC and Bloomberg.
In fact, a quick visit to those two networks' web sites reveal plenty of on-demand video, but no live video. That's where WSJ.com is distinguishing itself these days, making itself a destination for unnerved investors seeking up-to-the-minute news and analysis of financial markets conveniently on their desktops. Viewers can mute/unmute, run the video in the background and continue doing their day's work while dipping back into the News Hub as desired to follow the market's latest tumult.
Categories: Live Streaming, Newspapers
Topics: WSJ.com
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AEG Digital Media Enhances Live Streaming With "eMCee" Polling App
AEG Digital Media, the leader in broadcast-quality live event streaming, announced at the NAB Show today "eMCee," a polling application that lets content producers and advertisers insert polls in real-time during the event. As John Petrocelli, AEG Digital Media's VP of Sales and Business Development told me last week, the app's goal is to enhance viewing times and increase audience interactivity.
Categories: Live Streaming
Topics: AEG Digital Media
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TokBox Raises $12 Million for In-Browser Video Conferencing
TokBox, a streaming video communications provider, has raised a $12 million Series C round, led by DAG Ventures, to support the rollout of OpenTok, which allows in-browser video conferencing. With the new funding the company has raised $26.4 million to date. I got a demo of OpenTok last week and spoke to company CEO Ian Small and VP of Marketing Micky O'Brien.
What makes OpenTok interesting is that developers can use its JavaScript APIs to build video conferencing right into their web pages. That means that instead of opening separate video chat windows in Skype or other apps,
participants appear within the web page itself. With OpenTok's APIs enabled, the web page "listens" and detects video streams from participants' web cameras. Video is controlled in the cloud by media servers which decide how to route the call to appropriate web pages, via Flash. A set of master controls lets the site owner manipulate the prominence of individual participants. Importantly, no plug-in is required by users. They simply click "Join call" or whatever prompt the web site owner implements to invite participants.
Categories: Deals & Financings, Live Streaming, Technology
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Kyte Brings Live Streaming and HTML5 Ads to iOS Devices
Online video platform Kyte is announcing this morning support for live streaming to iOS devices (iPhone, iPad, iPod Touch) along with HTML5 ads.
The updates both build on Kyte's current iOS Application Framework and SDK. The HTML5 support means ads from third party networks can be served into live streams viewed on iOS devices. Kyte has also extended its integrated social media features into live streaming as a differentiator.
Both moves add to the growing momentum around video delivery to iOS devices, fueled of course by their massive and growing ownership base. Just last week Apple reported selling 14.1 million iPhones, 4.19 million iPads and 9.05 million iPods (though not all Touch) in its most recent fiscal fourth quarter.
There has been a huge amount of activity by online video platforms, ad managers/networks and live streaming providers to support iOS devices this year. There's no sign that things will slow anytime soon. As the ecosystem pieces come together - and wireless carriers roll out faster 4G networks - the implication is that ad-supported mobile video (both on-demand and live) is poised for significant growth ahead.
What do you think? Post a comment now (no sign-in required).Categories: Advertising, Live Streaming, Mobile Video
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Auditude and Inlet Partner for Ads In Live Flash Streams
Ad manager Auditude is partnering with Inlet Technologies to deliver an automated ad insertion solution for live video streaming using Flash. The move means that media companies can better monetize live streaming events which have more complex ad insertion and management characteristics than do on-demand streams. Under the arrangement, Inlet's Spinnaker streaming appliances can detect cues from Auditude's ad manager in order to insert the right ads at the right time.
Serving ads in live streams has been a differentiator for Auditude, helping it recently land its first Asian deal with Allies Pacific Sports Network which has the rights to stream MLB games in various Asian countries. The deal was similar to one which Auditude has with Yahoo for MLB games domestically. Live streaming as a whole is growing rapidly and offers another exciting online video distribution opportunity for rights holders. The proliferation of both connected devices (allowing on-TV viewing) and mobile devices (allowing on-the-go, remote viewing), both suggest even broader appeal for live streaming events.
Still, with its unpredictable ad breaks with inconsistent durations, inserting ads in live streams is a new challenge. By helping ease the operational complexity and improve the ROI of live streaming, Auditude and Inlet will help the market grow.
What do you think? Post a comment now (no sign-in required).
Categories: Advertising, Live Streaming, Technology
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CNBC Missing Out By Not Livestreaming Obama Town Hall
President Obama is in the middle of a town hall, hosted by CNBC, from the Newseum in Washington, DC. The town hall is on CNBC on TV, but oddly, it is not being livestreamed. That's a missed opportunity for CNBC, which could be attracting lots of online users who don't happen to have easy access to a TV. Live blogging something is just not the same! In fact, it was odd for me to have to swivel my chair to turn on the TV; that's how accustomed I've become to expecting big events like this to be livestreamed.Categories: Cable Networks, Live Streaming
Topics: CNBC
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