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Analysis for 'Technology'

  • Beachfront Media Launches Full Service RISE OTT Platform For Connected TVs and Mobile

    Beachfront Media has launched RISE, a full-service OTT platform for independent video creators to deliver their apps to connected TVs and mobile devices. Beachfront’s CEO and founder Frank Sinton told me that RISE is meant primarily for popular video creators who are becoming their own brands to reach audiences seamlessly across multiple devices.

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  • AirTies Bolsters Whole Home WiFi to Enable Better Video Streaming

    In-home WiFi networks are getting clogged up as more people turn to their connected TV and mobile devices to stream video. To solve this problem, AirTies, a 10 year-old company specializing in whole home wireless networking with significant success in Europe, has announced its entry into the North American market and its first customer Midcontinent Communications, a mid-sized pay-TV operator.

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  • Brightcove Positions Itself to Solve Customers’ Business Problems

    Brightcove is evolving from helping companies play their videos to helping them make money from those videos; that’s the main theme CEO David Mendels highlighted to me in a briefing yesterday. Brightcove, one of the original online video platform companies, is capitalizing on what David describes as a still highly fragmented video technology landscape that creates a lot of complexity for content providers and marketers.

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  • thePlatform’s Co-CEO Marty Roberts Departs

    thePlatform’s co-CEO Marty Roberts has left the company, GeekWire first reported yesterday. Comcast, which owns thePlatform, confirmed the move subsequently in a statement (see below). Roberts had been with thePlatform for 9 years, beginning as VP, Marketing, then as SVP, Sales and Marketing, and finally as co-CEO, with Jamie Miller. Both were appointed in May, 2014, upon prior CEO Ian Blaine’s departure.

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  • thePlatform to Manage Video for STARZ PLAY Arabia

    thePlatform’s mpx system has been chosen by Parsifal Entertainment Group for backend video management and publishing for STARZ PLAY Arabia, a new SVOD service in Middle East and North Africa markets. Parsifal is a Swedish media company that STARZ tapped a year ago to assist with its international rollout.

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  • AppNexus Reveals Beta Results of Its Programmatic Video Ad Buying Product

    AppNexus has revealed beta test results of its programmatic video ad buying product, saying that clients using the product found 10x to 100x improvements in audience reach, video engagement/click-through increases of 300% or more and reduction in buying costs of 50%-60%. AppNexus plans to release the video ad buying product to all its customers on September 30th.

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  • Watchwith Unveils TV Program Ad Overlays for Connected Devices

    Looking to provide TV networks with a new advertising opportunity when viewers watch programs on their mobile and connected TVs, ad technology provider Watchwith has introduced new in-program ads tied to the context of the shows.

    Watchwith’s machine-vision technologies identify a program’s details on a frame-by-frame basis creating metadata so that highly relevant, interactive ads can be overlaid at particular moments. The in-program ads, such as promos, tune-ins, e-commerce and polls, can be IAB standard or Watchwith native formats. The in-program inventory can be sold direct by the TV network or automated via programmatic exchanges.

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  • Adobe Introduces Programmatic Platform for Advertisers and Publishers

    Adobe announced a programmatic ad platform for advertisers and media publishers as part of its Adobe Marketing Cloud. On the publisher side, the programmatic offering, now available in beta, will be part of Adobe Primetime, Adobe’s video management and monetization platform for TV networks and pay-TV operators.

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  • Altitude Digital Reduces Bot Traffic to Under 1% of Video Ad Inventory

    Video supply-side ad platform Altitude Digital has reduced the level of bot/non-human traffic (NHT) to under 1% of its video ad inventory. The milestone is the result of a 6-month initiative to improve quality, using fraud filtering and reporting technology in partnership with Integral Ad Science. The objective was to proactively filter bot/NHT inventory before it is seen by advertisers.

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  • Quality of Video Experiences Improves in First Half of 2015

    The range and quality of online original programs is unquestionably improving as investments by OTT services soar. What gets far less attention - but is equally important - is that the viewers’ actual experience watching these new programs must be high quality and free of buffering/other annoyances. The best content in the world will not make up for lousy delivery. Increasingly, a TV-quality level of experience is where viewers set their expectations.

    Fortunately there was some good news this week on the quality of experience front, with Conviva reporting mid-year 2015 quality metrics gleaned from analyzing billions of video streams worldwide. Some of the key data points, according to Conviva’s mid-2015 Viewer Experience Report, were:

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  • Whoa, With NHL Deal, Did MLBAM Just Become the Most Disruptive Force in Sports TV?

    Yesterday, the National Hockey League and Major League Baseball Advanced Media announced a multi-faceted 6-year deal in which MLBAM will pay $600 million to take over distribution and operations of NHL’s GameCenter LIVE and Center Ice online subscription services (including via pay-TV operators), manage all of NHL’s web sites, manage all of NHL Network’s operations (including taking over ad sales) and jointly develop new digital products. As part of the deal, NHL is reportedly getting a 7%-10% stake in MLBAM, which is also reportedly going to be spun off (finally) from Major League Baseball. (clarification, per MLBAM spokesman, NHL's stake is in BAM Tech, the technology arm of MLBAM)

    That’s a mouthful, but what it amounts to is a major expansion in MLBAM’s scope of business, instantly morphing the company from being primarily a provider of technology services supporting rights-holders to being a multi-platform distribution company in its own right. As such, MLBAM may have just become the most disruptive force in sports TV, signaling to every broadcast and cable TV network which has an interest in sports TV -  from CBS, ABC, NBC, ESPN and on down the line - that the ground just shifted underneath them. Here’s why.

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  • JW Player Makes Its Pro Video Player Free in Pursuit of Expanded Market Share

    In a bid to grow its market share among independent online video publishers, JW Player is announcing this morning that it is making the Pro version of its video player free. Important Pro version features include full control over player branding, 9 pre-built skins, social sharing, related video overlays, 5 GB hosting and 25 GB streaming, analytics and player/platform APIs.

    Over 1 million organizations currently using the free JW version will be upgraded to Pro. The move applies for all new Pro customers. Existing Pro customers will receive a complimentary upgrade to the JW Premium tier.

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  • Wibbitz Raises $8 Million to Automatically Create Short Videos From Text Articles

    Wibbitz, an Israeli text-to-video startup, has raised an $8 million Series B round led by NantMobile, with participation by existing investors. The funds will be used to expand into the U.S. via a new New York City office, headed by CEO and co-founder Zohar Dayan, who brought me up to speed on the company yesterday.

    Wibbitz uses natural language processing to quickly turn publishers' text articles into short videos. The process begins with Wibbitz's technology digesting the article via algorithms meant to emulate a human reader's behavior, identifying key people, main points and the theme, resulting in a summary of about 20% of the full article.

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  • iSpot.tv Raises $21.9 Million to Tie TV Ads to Digital Actions

    iSpot.tv, which monitors ads in over 100 national TV networks and then correlates real-time digital actions such search, social and video viewing, has raised a $21.9 million series B round, led by Insight Venture Partners, with participation from existing investor, Madrona Venture Group. The new funds will be used for product development and increased staff.

    In a world where ads are everywhere, with TV viewing becoming more fragmented, and viewers distracted by mobile devices, iSpot.tv's value to advertisers is that it helps them understand the TOTAL impact of their TV ads, including "earned" subsequent digital actions.

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  • Jivox Updates Platform to Streamline Dynamic Ads and Marry Them to Programmatic

    Ad tech provider Jivox has announced a series of updates to its Jivox IQ platform, streamlining workflows for advertisers to create/deliver dynamic ads in programmatic environments. The end goal is for viewers to experience more personalized, relevant ads, based on data that will drive higher engagement. Jivox's founder and CEO Diaz Nesamoney recently briefed me on the updates.

    Jivox has redesigned its ad creation environment as Dynamic Ad Studio based on technology it calls "Dynamic Canvas." Instead of using code templates, the technology uses dynamic ad components so assets can be resized, depending on where the ads are delivered. This also reduces the ads' weight for improved loading.

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  • VideoNuze Podcast #272: Comcast's Blizzard of Innovation at INTX

    I'm pleased to present the 272nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    At INTX (the re-branded Cable Show) in Chicago this week, Comcast announced a blizzard of innovation, showcasing how its heavy technology investments are resulting in new products and features (see here and here for roundup). In today's podcast, Colin and I discuss the range of announcements Comcast made, which impact its video, broadband and home services.

    Importantly, Comcast also announced a new "customer experience transformation" plan, which includes the hiring of 5,500 new customer and technical service staff. The renewed emphasis on customer experience is ironic, because, as I asserted on Monday, had the company done this 5 years ago, and transformed itself into a "most admired" company, it may well have gotten approval for the Time Warner Cable deal. NCTA head Michael Powell seemed to agree with my assessment.

    Colin attended INTX and also shares thoughts on his session and broader trends of how pay-TV operators are evolving into broadband service providers and how OTT services fit in. For example, Comcast revealed this week that it now has more broadband subscribers than video subscribers, an important milestone for the industry.

    Listen in to learn more!



    Click here to listen to the podcast (22 minutes, 16 seconds)

    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
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  • VHX Unveils Low-Cost, Turnkey SVOD Platform

    Startup VHX has unveiled a turnkey SVOD platform with no upfront cost, no exclusivity and full branding/pricing/packaging control by content providers. The platform is intended both for both premium content providers and online original creators (e.g. YouTubers) seeking to diversify from free, ad-supported only models.

    Jamie Wilkinson, co-founder and CEO of VHX sees the SVOD platform as allowing content providers to easily "roll their own" Netflix or HBO Now service. He distinguishes VHX's approach because the content provider is in control and retains all viewer data. Unlike a storefront like iTunes or Amazon, VHX's platform is meant for content providers that want to set up branded video businesses online, rather than just sell their content through third-party outlets.

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  • Perspective What's this? 5 Hacks for Niche Video Content Owners and Creators to Win in 2015

    It's important to think about how the worlds of entertainment and media have evolved, from cable packages/bundles to over­-the-­top content providers, from the living room television to tiny screens everywhere. Niche content owners and creators can now truly own their audience by taking advantage of all of the power currently at their fingertips.

    How do I start owning my audience?

    I've seen these five hacks for premium content owners work, from large content library owners to individual content creators.

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  • VideoNuze Podcast #269: 4 Takeaways From This Week's NABShow

    I'm pleased to present the 269th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    Colin and I were both at the NABShow this week. I was hosting the inaugural NAB's inaugural Online Video Conference, which featured over 40 industry executive speakers. In today's podcast we share 4 main takeaways from the NABShow, including the shift to cloud/IP, the rise of TV Everywhere, the personalization of video and why drone-based video is so compelling.

    Listen in to learn more!



    Click here to listen to the podcast (21 minutes, 54 seconds)

    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
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  • Adobe and Akamai Partner for Server-Side Online Video Advertising

    Akamai has integrated Adobe Primetime ad insertion into its network to enable server-side online video advertising. Red Bull Media House and Turner Broadcasting are both trialing the joint solution.

    While other server-side ad solutions exist, John Bishop, CTO of Akamai's media business told me last week he sees this as a "Server-Side 2.0" offering because the ad requests run directly through Akamai's CDN, thereby eliminating slower communications paths that can hinder scalability.

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