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Analysis for 'Data'

  • Beachfront Enriches Premium Video Ads in Real Time with MadHive Data

    Beachfront, a leading supply-side platform for video ads, has partnered with MadHive, a data management platform, to enrich and verify audiences on connected devices. Frank Sinton, President and Founder of Beachfront told me in a briefing that the company is focused on validation of inventory quality and audiences, issues that are top of mind for its publisher customers.

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  • Is Data Living Up to Its Potential? [VIDEO]

    How data is being used to improve monetization and user experiences is one of the hottest industry topics these days. But is data living up to its potential? At our recent VideoNuze Online Video Ad Summit, we focused a session on this question, with panelists including George Musi (EVP, Data, Analytics, Insights, Blue 449/Publicis Media), Lance Neuhauser (CEO, 4C), Bre Rosetti (SVP, Director of Strategy and Innovation, Havas Media), Vikram Somaya (SVP, Global Data Officer and Ad Platforms, ESPN) and Dan Punt (Managing Director, FTI Consulting) moderating.

    The session explored the value of data for brands, using data to uncover what’s meaningful to consumers, how to deal with limitations imposed by walled gardens, how data can power subscription models, when does value of data actually start to diminish, the importance of having the right infrastructure and talent in place, evolving to data-driven decision-making, complying with GDPR and much more.

    Watch the session video now!

     
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  • In Focus: Is Data Living Up to Its Potential?

    Today I’m continuing our “In Focus,” series, in which I preview one of the sessions at our 8th annual VideoNuze Online Video Advertising Summit, coming up on Tuesday, June 12th, including what I hope you’ll learn and why I think the topic is important.

    In focus today is our 1:35pm session, “Is Data Living Up to Its Potential?” which includes George Musi (EVP, Data, Analytics, Insights, Blue 449/Publicis Media), Lance Neuhauser (CEO, 4C), Bre Rosetti (SVP, Director of Strategy and Innovation, Havas Media) and Vikram Somaya (SVP, Global Data Officer and Ad Platforms, ESPN), with Dan Punt (Managing Director, FTI Consulting) moderating.

    Data has become the most important ingredient in the advertising ecosystem, driving how tens of billions of dollars of annual spending are distributed by advertisers eager to micro-target their desired audiences and achieve the highest return on ad spend. It is no secret that Google and Facebook in particular, have used their massive troves of user data (sometimes to their detriment), to help advertisers’ quest for targeting and efficiency in the digital world.

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  • Gracenote’s New Data Offering Unifies Linear and On-Demand Search

    Gracenote has announced a new data solution allowing unified search and discovery of content between virtual multichannel video programming distributor (“vMVPDs” or “skinny bundles”) and on-demand libraries. The solution is targeted to device-makers and cable/satellite providers which offer both skinny bundles and on-demand content to viewers.

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  • Attend 4C’s The Modern Microscope: Using Data to Predict Marketing Success on April 19th

    VideoNuze readers are invited to attend 4C’s closed-door VIP breakfast session in New York this Thursday, April 19th, “The Modern Microscope: Using Data to Predict Marketing Success.”

    At the event, executives from global brands and agencies, along with press & analysts, will gather to hear from industry experts including:

    - Terry Kawaja - Founder & CEO of LUMA Partners, who will discuss how technology is changing to empower marketers to reach their audiences

    - Susan Bidel - Senior Analyst at Forrester Research, who will share research and insights about where marketers are on this journey

    - Seth Stephens-Davidowitz - New York Times columnist and bestselling author of Everybody Lies, who will explain how data and audience insights is helping marketers get there

    - Other speakers include Krishan Bhatia (EVP Business Operations & Strategy, NBCUniversal), Marni Walden (former EVP and President, Global Media, Verizon), Lance Neuhauser (CEO, 4C) and Anupam Gupta (Chief Product Officer, 4C).
     
    The VIP breakfast will be at The Ace Hotel New York, 20 W 29th Street, on Thursday, April 19th, 8am – Noon.
     
    Learn more about attending here.

     
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  • 5 Soundbites from NABShow Online Video Program

    Yesterday I produced the Online Video Program at the NABShow in Las Vegas. It was a great day of learning, with 30+ speakers on 8 sessions focusing on the rise of OTT. There were many highlights, but to be brief, below I’ve summarized 5 soundbites that hit my radar:

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  • Invitation to Attend 4C’s The Modern Microscope: Using Data to Predict Marketing Success

    On behalf of 4C, I’m pleased to invite VideoNuze readers to attend a closed-door VIP breakfast session in New York on Thursday, April 19, “The Modern Microscope: Using Data to Predict Marketing Success.”

    At the event, executives from global brands and agencies, along with press & analysts, will gather to hear from industry experts including:

    - Terry Kawaja - Founder & CEO of LUMA Partners, who will discuss how technology is changing to empower marketers to reach their audiences

    - Susan Bidel - Senior Analyst at Forrester Research, who will share research and insights about where marketers are on this journey

    - Seth Stephens-Davidowitz - New York Times columnist and bestselling author of Everybody Lies, who will explain how data and audience insights is helping marketers get there
     
    The VIP breakfast will be at The Ace Hotel New York, 20 W 29th Street, on Thursday, April 19th, 8am – Noon.
     
    Learn more about attending here.

     
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  • Audience Buying and Data’s Critical Role [SHIFT Videos]

    At our SHIFT // Programmatic Video & TV Ad Summit a couple weeks ago we had two sessions that were connected: one that focused on executing the roadmap for success in audience buying and one that focused on maximizing data’s ROI.

    Panelists for the audience buying panel included Gabe Bevilacqua (SVP of Product Management, Advanced Advertising, Viacom), Jason DeMarco (VP, Audience and Data Solutions, A+E Networks), Anupam Gupta (Chief Product Officer, 4C Insights) and Adam Hecht (VP, Monetization, SintecMedia), with Mary Ann Halford (Senior Advisor, FTI Consulting), moderating.

    Panelists for the maximizing data’s ROI panel included Scott Ashby (Sr. Director, Advanced Ad Products, Fox Networks Group), Judith Hammerman (SVP, Data Solutions & Programmatic Solutions, Time Inc.), Mark Risis (Head of Global Data Partnerships, IBM Watson Advertising), Damian Garbaccio (Global Chief Revenue Officer, Nielsen Marketing Cloud), with Brian Leder (Partner and Chief Strategy Officer, Promatica), moderating.

    Watch the session videos now!

    Watch the session videos

     
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  • Videology Launches DETVgo as Free On-Ramp for Advanced TV Ad Buying

    Late last week Videology announced DETVgo, a free product that allows ad buyers to begin using data-enabled TV advertising to target specific audiences and then build and optimize media plans. Stacy Daft, Videology’s GM, Enterprise Business Development, told me in a briefing that DETVgo gives ad buyers a low barrier path for trying data-enabled TV ad buying.

    All of the major TV networks are investing heavily in data enablement of their ad inventory to help buyers more precisely target audiences. This is a critical step as big digital players, including Google and Facebook, have ramped up their video initiatives to grab a share of TV ad spending.

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  • Inscape and Sorenson Media Provide Local Broadcasters With Real-Time Viewership Data

    Inscape and Sorenson Media announced a partnership this morning to help local broadcast station gain insights into viewers’ behaviors. Inscape, whose automatic content recognition (ACR) technology collects viewership data from over 7 million opted-in smart TVs in the U.S. is powering Sorenson Media’s Spark Station Analytics. The companies have been collaborating for over a year with over 80 local broadcasters now using Spark Station Analytics.

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  • Target On Board For NBCU’s Self-Serve Programmatic TV Powered By 4C

    NBCU is enabling clients to buy national TV ads using a self-serve programmatic TV approach. The new private market arrangement is powered by technology provider 4C. NBCU already works with AOL, TubeMogul and Videology to enabling programmatic buying of its ad inventory. The first client using the self-service approach is Target, which will be able to meld its first-party customer data with NBCU’s own audience data to target certain viewers with ads.

    Target’s agency of record is GroupM’s Essence, which is where Adam Gerber, formerly SVP of Client Development and  Communications at ABC, was recently appointed SVP of Investment for North America.

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  • Videology: 25% of Clients' Video Campaign Impressions Now Using First-Party Data

    Videology has released its latest Knowledge Lab research report which is focused on first-party data and how it is being used to help target video ads.  Among the highlights of the report are that 25% of video campaign impressions Videology now serves use first-party targeting. Overall, the percentage of video campaigns using first-party data has increased from 5% in 2015 to 11% in the first half of 2017.

    continue reading on VideoNuze iQ

     
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  • VideoNuze Podcast #364: Top Takeaways from Industry Conferences

    I’m pleased to present the 364th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    First, Colin and I are proud to announce our very first podcast sponsor, Akamai Technologies, which will show its Media Acceleration capabilities and range of cloud-based solutions at the NABShow in Las Vegas, in booth SL3324. Click here to schedule a meeting.

    Colin was in London for the TV Connect show earlier this week and on today’s podcast, he shares his 3 top takeaways. Meanwhile earlier this week I was in NYC for the Advanced Advertising conference and I then share my 3 top takeaways.

    As you’ll hear, data was on both of our lists. Interestingly though, our conversation reveals a very different approach to how users’ data is being treated. Colin elaborates on the General Data Protection Regulation (“GDPR”), which will enforce minimum collection standards on Internet companies in Europe, whereas just this week, the U.S. House voted to repeal the broadband privacy rules.

    Listen in to learn more!
     
    Click here to listen to the podcast (24 minutes, 3 seconds)



    Click here for previous podcasts

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    The VideoNuze podcast is also available in iTunes...subscribe today!

     
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  • 4C Insights Pursues Data-Enabled TV Ad Buying

    4C Insights, a data science company, announced a suite of TV ad planning, buying and measurement tools called 4C TV. Collectively, the tools are meant to give advertisers and agencies the ability to efficiently zero in on their most-desired audiences by leveraging multiple data sets.  At the Advanced Advertising conference in NYC, chief product officer Anupam Gupta gave me a short demo illustrating how a buyer can use a simple workflow to quickly create a targeted TV media plan using 4C TV.

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  • How Data is Fueling the Audience-Centric Video Ad Model [SHIFT VIDEO]

    Data and automation are at the heart of programmatic’s influence on video and TV advertising. At the recent SHIFT // Programmatic Video & TV Ad Summit, we dug in deeply to data and measurement in a session including Larry Allen (VP, Ad Innovation and Programmatic Solutions, Turner Ad Sales), Joan Fitzgerald (VP, Product Management and Business Development, TiVo), Noah Levine (SVP, Advertising Data & Technology Solutions, Fox Networks Group), George Musi (SVP, Head of Analytics and Insight, Optimedia | Blue 449), with Tim Hanlon (Founder and CEO, The Vertere Group) moderating.

    A key theme the panelists explored was the complexity involved with multiple measurement systems and data sets. With traditional TV and Nielsen as a single currency, transacting was relatively simple. But with the panelists explaining how their companies are using data and how this leads to customized buys, advertisers’ ability to synch up objectives and results is getting ever more complicated. How to solve this is clearly going to be an ongoing challenge.

    Watch the session video

     
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  • Videology Partners With Autobytel for Buyer-Intent Data to Improve Targeting

    In another indicator of how TV and video advertising are becoming more data-enabled and precise, Videology announced a partnership this morning to incorporate Autobytel’s anonymized first-party buyer-intent data into its platform. Autobytel collects data from approximately 8 million consumers per month at its various properties.

    The data will enable marketers to more accurately target consumers who are actually in the market for a car, using their own preferences for brands, price points and features. Given the longer consideration time associated with buying a car, marketers’ ability to implement specific “lower funnel” marketing messages aimed at in-market buyers is much more efficient.

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  • Cadent-TiVo Research Solution Enhances TV Ad Targeting

    The TV industry is in a race to data enable its ad inventory to keep pace with online video and digital alternatives like Facebook and Google that offer finely-grained audience data at massive scale. Earlier this week TiVo Research and Cadent announced a new joint solution that is another good example of how the industry is creatively pursuing data enablement to build more targeting value across its inventory.

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  • Perspective What's this? TV Companies Must Build A Common Audience or Lose to Digital Giants

    TV programmers like Viacom and AMC are in the same position that print companies like The New York Times and Conde Nast were ten years ago. As consumers moved to reading content online, the legacy publishing companies figured they could replicate their business on a new channel. No one could believe that a tech company with no real content could compete for brand advertising budgets. We all know how that played out.

    Now, consumers are cutting the cord and moving to digital channels to watch TV. There is more to lose on both the buy and sell side during this time around. TV advertising is considered by advertisers to be the holy grail of inventory, and they don’t want to lose it any more than the TV companies do. However, the siren song of audiences at scale and with technical ease could change their minds.

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  • Adobe and comScore Partner for Cross-Screen Measurement

    Adobe and comScore have announced a major new partnership this morning for improved cross-screen measurement, a thorny issue for all content providers and advertisers in an increasingly fragmented viewing landscape.

    As part of the deal, comScore is integrating into its Cross Media, Audience and Advertising product suites,  Adobe’s Certified Metrics, which is standardized digital census data powered by Adobe Analytics. Adobe Certified Metrics will supplement comScore’s existing cross-platform audience data and recently acquired census TV data via Rentrak. The key benefit is improved insight into viewing on connected and mobile devices.

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  • OpenSlate’s New GRP Planning Tool Translates YouTube Audiences to TV Metrics

    The convergence of video and TV advertising is everywhere these days. The latest evidence is a new tool that OpenSlate unveiled last week that gives ad buyers the ability to screen YouTube inventory based on custom criteria and then see how it translates into TV-equivalent reach and demographics.

    OpenSlate’s CEO Mike Henry demo’d the new YouTube GRP Planning Tool for me last week, illustrating how buyers can enter target audience information to build an “unwired TV network,” then enter a budget and see how this equates to Total Rating Points and GRPs for a YouTube campaign.

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