SHIFT Programmatic 17 Early Bird Leaderboard

Analysis for 'Startups'

  • ZoneTV Partners With Microsoft and Ooyala to Create AI-Driven, Customized TV Channels

    Niche programming provider ZoneTV has partnered with Microsoft and Ooyala to introduce a set of customizable AI-driven linear TV channels that will be made available in partnership with pay-TV operators using IP-enabled set-top boxes.

    ZoneTV will leverage 6,000 hours of video that it has licensed across a number of different content categories to create specialized linear channels. Then, as the viewer consumes the content that has been characterized using Video Indexer algorithms from Microsoft Cognitive Services, a more and more personalized channel is presented for subsequent viewing.

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  • Startup Suppose TV Simplifies Choosing the TV Service That’s the Best Fit For You

    With the launch of numerous skinny bundles, direct-to-consumer OTT services and innovative new packages from incumbent pay-TV operators, it’s more confusing than ever for viewers to decide which service(s) are right for them and how much they should pay. For skinny bundles in particular, the confusion is compounded by the fact there’s little rhyme or reason to which TV networks are included and which aren’t, leading to what I’ve called the “Swiss cheese” problem of too many holes in their lineups that consequently diminish their value.

    To address this complexity, startup Suppose TV has launched a free online tool that allows users to specify their geographic area and which TV networks are most important to them with further filters like DVR availability and device/multi-stream compatibility. Suppose’s algorithm considers these inputs and then provides unbiased recommendations on the optimal services, starting with the “Best Fit” service.

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  • Startup Vinyl Trading Desk Raises $750K to Simplify Video Buying

    Startup Vinyl Trading Desk, founded by longtime Altitude Digital COO Devin Yeager, has raised an initial round of $750K from FastPay. Devin told me in a briefing that Vinyl’s platform unifies and simplifies ad buying across video, search and social for clients starting with budgets as little as $1,500. The new funds will be used mainly for product development and building sales and marketing staff.

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  • Demise of Vessel and Google Fiber is a Reality Check for Online Video

    Online video is booming. But that doesn’t mean all industry initiatives will succeed. Two examples in just the past two days illustrate the point. Yesterday Verizon announced it was acquiring Vessel for an undisclosed amount in what appears to be a straightforward asset purchase and talent acquisition. And on Tuesday, Google Fiber announced that it was stopping all expansion into new markets. Both companies’ leaders, Jason Kilar at Vessel and Craig Barratt at Google Access, will be departing their positions.

    While the two companies operate in distinct segments of the market - Vessel in content and Google Fiber in infrastructure - both were bets on new business models and consumer demand that do not seem to have panned out.

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  • Startup Wicket Labs Solves API Issues to Enhance Video Experiences

    With online video increasingly becoming about long-form programming, viewers expect a flawless experience comparable to TV. But one of the complicating factors is that many content providers use application programming interfaces (APIs) from third-party vendors to enable multiple aspects of their experience whether online, mobile web or via apps. These could include APIs for analytics, ad serving, content management, video management, storage, CDN, etc.

    While APIs enrich and enable the experience, when they fail or suffer degraded performance, the viewer is impacted and the content provider’s brand and business model suffer. Failures or reduced performance can happen for all kinds of reasons: new releases, insufficient testing, custom implementations, under capacity during peak load times, etc. Worse, given their lean staffs, content providers often don’t even know about failures, until viewers have surfaced them (many of us have no doubt been in this role, for example, tweeting about real-time problems).

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  • Startup CobbleCord Helps Cord-Cutters Navigate Video Choices

    We are in the era of “Peak TV,” where hundreds of original programs are spread across many different free and paid video services and TV networks. For those who no longer want to spring for pay-TV, assembling the right mix of OTT, SVOD and skinny bundles to cost-effectively access desired programs is very confusing.

    Now a startup named CobbleCord is aiming to address this, using a 4-part set of user-provided information about viewing preferences to return a list of custom recommendations. CobbleCord was started by Virginia Juliano, a 10-year Showtime marketing executive, who walked me through how CobbleCord helps users “cobble” together the most appropriate video services for them.

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  • VideoNuze Podcast #327: Can VRV Capitalize on Crunchyroll’s Success With Niche Audiences?

    I'm pleased to present the 327th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week, Ellation, which is backed by Otter Media, itself a joint venture of The Chernin Group and AT&T, announced a new SVOD service called VRV (pronounced “Verve”). VRV is targeted mainly to the gamer/geek audience with a mix of anime, animation, gaming, comedy, fantasy and technology content.

    While VRV has multiple content partners already signed up to participate, Crunchyroll, the anime SVOD service in which Otter Media holds a majority stake, is clearly the anchor tenant of VRV. Crunchyroll is perhaps the most successful niche SVOD service, with approximately 750K paying subscribers, plus a larger free ad-supported audience.

    To learn more about VRV, Colin was briefed by Ellation’s head of marketing and distribution Arlen Marmel and I was briefed by CEO Tom Pickett. Colin is very enthusiastic about how VRV will leverage Crunchyroll and believes VRV’s freemium approach will find success with its target audience. While I like VRV’s parallels to Amazon’s Streaming Partners Program, I’m more cautious in my outlook, mainly because it’s not quite clear to me how VRV’s pricing/value proposition for a la carte channels vs. its bundle offer will work until VRV launches later this year.

    Stepping back, VRV represents further innovation in business models and user experiences for video services and is part of a broader trend toward SVOD curation/aggregation that we envision gaining momentum.

    Listen now to learn more!

    Click here to listen to the podcast (22 minutes, 9 seconds)



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  • FilmStruck, A New Turner SVOD Service, Lures Criterion Movies From Hulu

    Turner announced this morning that it will launch a new ad-free SVOD service this Fall dubbed FilmStruck, which will be managed by Turner Classic Movies and exclusively draw on movies from Criterion Collection. According to the release, FilmStruck is targeted to “diehard movie enthusiasts who crave a deep, intimate experience independent, foreign and art house films.”

    A Turner spokesperson confirmed that Criterion’s 1,000 movie catalog will move over from Hulu in November, where it has been under an exclusive deal announced in February, 2011 and extended in April, 2014.

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  • Stre.am Brings Enterprise Mobile Live-Streaming Service to Market

    Stre.am, which has offered free mobile live-streaming to consumers, is looking to help brands and media companies capitalize on the live-streaming craze by introducing Stre.am Enterprise.

    CMO Will Jamieson told me that that two distinguishing features are that Strea.am Enterprise provides a full solution so that content providers can incorporate their live-streams into their own web or mobile properties. In addition, Stre.am has built its own media server that uses RTMP, so it can deliver live streams with sub two-second latency, critical in mobile gaming / eSports apps.

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  • Putting Sling TV’s Growth Into Perspective

    Skinny bundle service Sling TV got a lot of press last week as parent company Dish Network reported its Q4 ’15 and full year results. Based on a lot of assumptions, analysts MoffettNathanson estimated that Sling TV ended the year with 523K subscribers. Meanwhile, the WSJ cited unnamed sources estimating Sling TV now has more than 600K subscribers.

    Once again, Dish Network provided no detailed breakout on Sling TV’s subscriber growth. As many analysts have observed, that’s a deliberate strategy to obscure the subscriber losses occurring in Dish’s core direct satellite service. On the earnings call, Sling TV’s CEO Roger Lynch only said that the vast majority of Sling TV subscribers are not currently pay-TV subscribers, noting they were either cord-nevers or cord-cutters.

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  • Wochit Reports 2015 Momentum and New Features for Video Creation Platform

    Wochit, whose technology allows publishers to quickly create short-form, shareable videos from a rights-cleared library, has reported strong 2015 momentum, along with new features.  Wochit said it grew revenues 300% in 2015 while doubling the number of customers. The US grew 200% and Europe 450%, with similar growth rates expected in 2016.

    Wochit is benefiting from the larger industry trend of publishers’ desire to inexpensively create engaging video that often accompanies traditional text-based stories. With users’ insatiable appetite to watch short-form video on social/mobile, Wochit-created videos give publishers the ability to greatly increase their footprint, as well as tap into video advertising.

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  • Canvs Raises $5.6 Million to Interpret Video Viewers’ Social Sentiments

    Canvs, which interprets video viewers’ social sentiments about their favorite TV programs and ads across 250 different TV networks, has raised a $5.6 million series A round, led by KEC Ventures, with participation from Rubicon Venture Capital, Gary Vaynerchuck and BRaVe Ventures, Social Starts and Milestone Venture Partners.

    I spoke to Canvs CEO and co-founder Jared Feldman last week who explained the company’s approach and why its syndicated research portal has been quickly adopted by almost 3 dozen TV networks, studios, ad and talent agencies to date including Sony Pictures, SMG, NBCU, Viacom and others.

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  • Wibbitz Raises $8 Million to Automatically Create Short Videos From Text Articles

    Wibbitz, an Israeli text-to-video startup, has raised an $8 million Series B round led by NantMobile, with participation by existing investors. The funds will be used to expand into the U.S. via a new New York City office, headed by CEO and co-founder Zohar Dayan, who brought me up to speed on the company yesterday.

    Wibbitz uses natural language processing to quickly turn publishers' text articles into short videos. The process begins with Wibbitz's technology digesting the article via algorithms meant to emulate a human reader's behavior, identifying key people, main points and the theme, resulting in a summary of about 20% of the full article.

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  • VHX Unveils Low-Cost, Turnkey SVOD Platform

    Startup VHX has unveiled a turnkey SVOD platform with no upfront cost, no exclusivity and full branding/pricing/packaging control by content providers. The platform is intended both for both premium content providers and online original creators (e.g. YouTubers) seeking to diversify from free, ad-supported only models.

    Jamie Wilkinson, co-founder and CEO of VHX sees the SVOD platform as allowing content providers to easily "roll their own" Netflix or HBO Now service. He distinguishes VHX's approach because the content provider is in control and retains all viewer data. Unlike a storefront like iTunes or Amazon, VHX's platform is meant for content providers that want to set up branded video businesses online, rather than just sell their content through third-party outlets.

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  • Vessel's New $57.5 Million Financing Highlights Huge Shifts Underway in Video Landscape

    Vessel announced a new financing this morning, which sources close to the company pegged at $57.5 million. The round was led by Institutional Venture Partners (IVP), which has also invested in Netflix, Twitter, Snapchat and other consumer-facing media companies. Prior investors Benchmark, Greylock Partners and Bezos Expeditions also participated. Total funding for Vessel now stands at approximately $134.5 million.

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  • VideoNuze Podcast #266: Vessel Looks Great, But Will It Succeed? Facebook Ups Its Video Game

    I'm pleased to present the 266th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    Colin starts this week's podcast by sharing his positive reactions to Vessel, the startup from former Hulu CEO Jason Kilar, which went live this week. Colin likes the mobile app a lot and thinks Vessel's promotion of a free year of service is a smart approach. In particular, Colin is bullish on Vessel's non-intrusive ad model.

    However, Colin is less certain about Vessel's odds of success, noting that YouTube's response is a major wildcard. I agree and observe that while Vessel is very impressive, it's also a big test case for users' willingness-to-pay for first window access to content. There's a lot to like about Vessel, and ample reason to believe millennials will like the model, but only time will tell.

    Speaking of YouTube, it's becoming increasingly apparent that Facebook is poised to become YouTube's main competitor in the long-run. As I wrote yesterday, this week at Facebook's F8 developer conference, the company unveiled key updates, geared especially for premium publishers, that will bring a lot more high-quality content onto the platform. Colin and I dig into each of these and also discuss a big remaining missing piece - pre-roll ads against videos posted on Facebook.

    Listen in to learn more!


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  • Report: TV Viewership Patterns and Economic Realities Indicate Difficult Path for "Skinny" Bundles

    So-called "skinny bundles" of TV networks face long odds of success given the dispersion of actual TV viewership, cross-ownership of broadcast-cable TV networks by media conglomerates and underlying economic realities, according to a new analysis by MoffettNathanson.

    The conclusions align with points I made in last Friday's podcast and previously, as I've asserted that the "Swiss cheese" channel lineups found in skinny bundles will lack broad appeal. This was a central finding from recent Bernstein research as well. Conversely, bulking up channel lineups with more TV networks (as Sony has done with its new PlayStation Vue service) eliminates the opportunity for a cost-savings value proposition that would resonate most with would-be cord-cutters or cord-nevers.

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  • VideoNuze Podcast #260 - Will Sling TV's Linear-Only Model Work?

    I'm pleased to present the 260th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we dig into whether Sling TV's linear-only model can work. I believe Dish and Sling TV deserve a lot of credit for trying to innovate the pay-TV experience, and in certain key respects like the sign-up process, pricing and slimmer bundles, Sling TV distinguishes itself.

    But, as I wrote yesterday, Sling TV's linear-only viewing model seems completely misaligned for its broadband-only millennial target audience. Well-loved features like VOD, DVR, binge-viewing and ad-skipping are missing from Sling TV. Using Sling TV (regardless of its availability on connected and mobile devices) feels like a throwback to 5+ years ago.

    Colin is slightly more sanguine about Sling TV, though he too believes it's not a fit for millennials. Rather, he thinks there could be a small market for it among existing pay-TV subscribers (of course something Sling TV is loath to do).

    It's quite possible that today's Sling TV is just a gen one version and key on-demand/DVR features will be added. These are critical for Sling TV to succeed.

    Listen in to learn more!



    Click here for previous podcasts

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    The VideoNuze podcast is also available in iTunes...subscribe today!

     
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  • Sling TV: Old School Linear TV in New Online Wrapper Makes Success Unlikely

    Sling TV has received an enormous amount of attention since being announced last month at CES. Some hyper-enthusiastic observers have heralded Sling TV as a sign that traditional pay-TV is on the verge of crumbling. But, having now spent some time with Sling TV, I think a more accurate assessment of Sling TV is that it is fundamentally an old school linear TV service, modestly freshened up with a new online wrapper. In its current form, Sling TV looks very unlikely to gain much traction.

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  • Hands-On Review of Vessel's New Beta Service

    Vessel has launched an invite-only beta of its service, on desktops and iOS devices. I was provided access to the beta and I'm excited to share some initial reactions. As a reminder, Vessel was started by former Hulu CEO Jason Kilar and CTO Richard Tom. Vessel's core value proposition is providing exclusive, early access to online video content to super-fans, for a $2.99/month fee. A light ad load is included.

    Vessel is a fascinating test of viewers' willingness-to-pay for early access to online video content that's otherwise free. This so-called "first window" represents a completely new business model that could dramatically alter the online video landscape. For content creators, the lure of higher revenue per video view (given Vessel's more attractive ad splits and subscription revenue) seems irresistible to try. And for super-fans, Vessel's $2.99/month fee seems pretty compelling to get early access.

    Read the review

     
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