My longtime podcast colleague Colin Dixon at nScreenMedia and I are trying out a format for a second podcast, which we’re calling “Behind My Thinking.” The idea is that we would ask each other a few questions about a post we each wrote recently, to get share a little more insight on why the topic was important and other takeaways - in other words, behind each of our thinking.

On this episode Colin first asks me about my post about Extreme Reach’s data showing connected TV ad impressions share has varied widely over the past few months. Then we flip to me asking Colin more about his post on why he thinks Covid-19 in an unlikely culprit for Quibi’s weak start.

We’re experimenting with the format to see what works. Hopefully this second podcast provides listeners further insight about current industry dynamics. We welcome your feedback.