Posts for 'AI'

This week we’re delighted to interview Wurl’s CEO Ron Gutman who discusses the company’s new AI-powered BrandDiscovery product that allows ads to be aligned with content in real time.

Ron explains the eight key emotional reactions to specific scenes in entertainment programming, and how ads that are consistent with these emotions deliver far higher conversion. He also details the critical role AI plays in enabling improved personalization and targeting. The discussion further demonstrates how units of advertising are going to become ever more valuable as technology enriches them.

Listen to the podcast to learn more (33 minutes, 10 seconds)

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Colin was at NABShow for a couple days and on this week’s Inside the Stream we discuss some of his top takeaways. No surprise AI was everywhere at NAB, as was blockchain. We discuss companies including Moments Lab, Obvious Future, LivePeer and others. Finally Colin learned some neat tricks for all of us to be greener with our big screen TVs, which he shares.  

Listen to the podcast to learn more (30 minutes, 25 seconds)

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AI has taken the world by storm and the TV/video industries are no exception. AI is revolutionizing the value chain of video creation, delivery and discovery. On this week’s podcast we discuss several examples, including a new partnership between Cineverse and Nielsen’s Gracenote. The role that Cineverse’s AI chatbot “Ava” - and others - could eventually play in viewers’ discovery experience is early stage, yet quite exciting.

Also part of our AI discussion is new survey data showing 70% of newsroom members are using AI to create content, The Weather Company’s use of AI to enable hyperlocal weather videos and Adobe’s forthcoming AI text-to-video product.

Listen to the podcast to learn more (24 minutes, 16 seconds)

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Colin is back from a busy IBC in Amsterdam, and today we discuss a number of generative AI innovations for video that he learned about. These include Newsbridge’s news clip metadata enhancement capability, Backlight’s StoryBot tool to create stories from Wildmoka clips and Katch Data’s ability to customize movie marketing by geographic preferences. All this, and more on this week’s podcast.

Listen to the podcast to learn more (27 minutes, 26 seconds)

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