VideoNuze Posts

Nielsen has launched Nielsen Streaming Video Ratings to provide total viewership and audience demographic insights such as race/ethnicity, household income, device types inside the home and location. The data will be reported from Nielsen’s NPOWER audience insights in conjunction with linear TV ratings with a goal of giving buyers and sellers a holistic picture of viewers’ total TV viewing time and which types of viewers are engaging with certain services and content.

At launch Streaming Video Ratings will include coverage of 10 top streaming services plus seven types of apps including subscription-based, ad-supported, network, social, gaming and pay-TV operator and virtual pay-TV operator apps.

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Extreme Reach is acquiring Australia-based Adstream to create a comprehensive platform that will streamline workflows for global brands activating video campaigns across devices and services. The combined company is addressing pain points for brands that have arisen from the fragmentation of video consumption. There is a lot more complexity because every ad that is served must be properly formatted to deliver an appropriate user experience and tracked so that talent is accurately compensated.

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Evergent has unveiled its Customer Care and Billing (CCB) 3.0 platform, to help content and service providers gain more agility in their video monetization. Evergent was founded in 2007 but has largely flown below the radar. It now serves over 700 million accounts in 175 countries across a customer base including AT&T, FOX, Sony Entertainment Television and Etisalat. CCB 3.0 allows customers to more easily create and manage product configurations, promotions and packaging in order to drive new revenue.

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Welcome to the second edition of the Inside the Stream podcast with Colin Dixon of nScreenMedia.

First up we highlight three stories that hit our radar this week: an upgraded Apple TV device possibly in the works, research on growing SVOD subscriptions in the U.S. and TikTok’s new e-commerce ad formats.

Then we dig into our two main topics this week. Colin explains why smart TV manufacturers have strong incentives to support older units given the promise of high-margin ad revenue. I share details of new research showing advertisers and agencies overwhelmingly plan to move spending into connected TV.

Many thanks to our inaugural Inside the Stream sponsor Verizon Media. When you have quality connections at scale, you’re truly connected.

Listen to Inside the Stream (24 minutes, 46 seconds)

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A reminder to listeners you'll need to subscribe to Inside the Stream in your podcast manager. You can subscribe here currently, with more to come:
Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

(Note I’ll continue to publish Inside the Stream in the prior feed)

A new survey of advertisers and agencies has found strong interest in connected TV advertising and intention to increase spending in 2021. The survey, conducted by Tremor Video, Unruly and MTM Global found that 90% of respondents intend to increase their CTV advertising budgets in 2021, with an average increase of 53%. Digging deeper, 11% of advertisers and 17% of agencies said they plan to increase CTV budgets by more than 100%. Another 25% of advertisers and 23% of agencies plan to increase CTV budgets by up to 100%.

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Twenty five million U.S. adults participated in streaming watch parties in the past year, according to new research from The Diffusion Group. A watch party is when two or more viewers co-watch synched, on demand video with others outside their homes using any screen connected to the Internet and use social features while watching. TDG surveyed 2,000 U.S. adults over age 18 who use an SVOD service. If under 18 year-olds were surveyed as well the total number of watch party users would no doubt further increase.

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Welcome to the first edition of the new Inside the Stream podcast with Colin Dixon of nScreenMedia. After many years of recording together, Colin and I decided it was time for a branding refresh. With Inside the Stream we intend to keep providing an insider’s perspective on the streaming video industry. We’re adding a feature at the beginning of the podcast noting a few important stories that hit our radar. We also intend to bring on more guests to the podcast.

This week we discuss YouTube’s dominance, underscored by Pew’s latest research, showing 81% of U.S. adults use YouTube. Then Colin shares an updated forecast for Disney+ and what it means to the larger Walt Disney company.

Many thanks to our inaugural Inside the Stream sponsor Verizon Media. When you have quality connections at scale, you’re truly connected.

Listen to Inside the Stream

Browse all previous podcasts

A reminder to listeners you'll need to subscribe to Inside the Stream in your podcast manager. You can subscribe here currently, with more to come
Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

(I'll continue posting in the prior podcast feed for another few weeks)

YouTube is used by 81% of U.S. adults, according to Pew Research Center’s new Social Media Use in 2021 survey. That’s up 8 percentage points from the 73% YouTube usage rate that Pew found in 2019. Among all the other social platforms Pew polled, only Reddit experienced a statistically significant increase in usage from 2019 to 2021, up from 11% to 18%. Facebook is the second-most popular, with 69% usage; all others are below 50%.

YouTube’s dominance over other social platforms spans gender, race, age, income, education and geography. Pew’s data highlights why YouTube has become so attractive to advertisers. For example, YouTube is used by 95% of 18-29 year-olds and 91% of 30-49 year-olds, compared to Facebook’s 70% and 77% respectively. It is used by 90% of those with incomes of $75,000 or higher, compared with Facebook’s 70%. And YouTube is used by 89% of college grads or above, vs. Facebook’s 70%. The only category where other social platforms come a reasonably close second to YouTube is among 18-49 year-olds where Instagram and Snapchat have 71% and 65% usage rates respectively.

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