VideoNuze Posts

57% of U.S. TV households had either Roku or Amazon Fire TV smart TVs or streaming devices in Q1 ’20, according to survey results in the newest Connected Home report from Hub Entertainment Research. The two companies’ combined share rose from 51% in Q1 ’20.

Among just U.S. homes with a smart TV or streaming device, Roku’s and Amazon’s share was a combined 69%. Of this Roku has a 40% share and Amazon Fire TV has a 29% share. These numbers are very close to those in FreeWheel’s recent Video Marketplace Report, which found the companies with a combined 72% share (Roku with 43% and Amazon with 29%). Hub didn’t report findings for smart TVs and players beyond Roku and Amazon.

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Ad spending on SpotX’s platform increased by 42% in 2020 vs. 2019, driven mainly by over-the-top/connected TV clients who now comprise almost 70% of overall ad spending on the platform. SpotX said that after a Covid-driven pullback in Q2, platform spending globally grew 70% in Q4 ’20 vs. Q4 ’19. North America is still the dominant territory for SpotX, accounting for 88% of ad spending in 2020, though EMEA and APAC grew by 107% and 66% respectively in 2020 vs. 2019.

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Welcome to the 555th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.  

This week we discuss new data from FreeWheel and Nielsen highlighting gains in connected TV usage. Higher usage directly translates to ongoing CTV advertising revenue gains. One example of how this usage translates was a bullish new forecast from MoffettNathanson which pegs YouTube/AVOD ad revenue growing to $53 billion in the U.S. alone by 2025. MN sees a new “mid-top layer” of the traditional marketing funnel emerging that blends the long-form video experience being driven by CTVs with better targeting and conversion.

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A reminder that VideoNuze’s next Connected TV Advertising Summit (Virtual) will be on the afternoons of June 9th and 10th. Registration is complimentary and all attendees will be entered to win a 50-inch Roku TV and Smart Soundbar generously provided by Roku.

CTVs and streaming have become the top priority for content providers of all sizes, as well as advertisers looking to reach younger cord-cutters in particular. The pandemic and proliferation of ad-supported streaming services has driven CTV usage higher; earlier this week FreeWheel reported that 62% of consumption on devices in the second half of 2020 was on CTVs. eMarketer predicts CTV advertising in the U.S. alone will jump to $18.3 billion in 2024, up 61% from 2021.
 
VideoNuze’s 2021 Connected TV Advertising Summit (Virtual) will bring together senior executives from ad buyers, content providers, technology companies and other stakeholders. The two afternoons of high-impact learning will include one-on-one interviews, panel discussions and research presentations with fresh, actionable data. Once again, the CTV Ad Summit will be the most focused, in-depth conference of the year on CTVs and CTV advertising.

If your business success depends on understanding the future of CTV, the CTV Ad Summit is a must-attend event.

Many thanks to our Gold partners Beachfront, Extreme Reach, Mediaocean, Roku and Xandr. To learn more about sponsorship opportunities please contact me.

REGISTER NOW!

Advertising on YouTube and ad-supported video-on-demand (AVOD) services will grow from approximately $19 billion in 2021 to approximately $53 billion in 2025 in the U.S., a 29% compound annual growth rate, according to a new report from analysts MoffettNathanson. MN sees 67% of the 2025 spending, or approximately $35.5 billion, going to YouTube alone, with other AVOD providers splitting the remaining 33% or $17.5 billion, just about how spending is allocated currently.

MN characterizes the YouTube/AVOD ad spending as a new “mid-top layer” of the traditional marketing funnel, sitting below top-of-funnel brand advertising traditionally dominated by TV spending which MN forecasts will stay roughly flat by 2025 at around $70 billion. It sees total top-of-funnel spending declining from $108 billion in 2021 to around $99 billion in 2025. Below the YouTube/AVOD layer is middle-of-the-funnel digital/social media (except search) which will increase from an estimated $64 billion in 2021 to an estimated $137 billion in 2025, a 21% CAGR.

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Connected TVs accounted for 62% of ad views on devices in the second half of 2020 according to the latest version of FreeWheel’s U.S. Video Marketplace Report, up from 50% in the first half of 2020. However, FreeWheel reclassified ad views from IP apps on pay-TV operators’ set-top boxes to be included in CTVs for the first time. FreeWheel didn’t break out the number or percent these views accounted for.

The reclassification contributed to STB ad views declining from 23% in H1 ’20 to 14% in H2 ’20. The combination of CTV and STB increased from 73% of ad views in H1 ’20 to 76% in H2 ’20. Desktop increased from 11% to 16% of ad views during the period while mobile declined from 15% to 8%.

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Welcome to the 554th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. This week we dig into the NFL’s new distribution deals with Amazon, CBS, ESPN, Fox and NBC, in the context of major changes that are happening in the TV and video industries.

NFL Commissioner Roger Goodell said the deals bring “an unprecedented era of stability” to the NFL. But as Colin explains there are at least three key challenges that are going to buffet the NFL and the TV networks in the years ahead: diminished pay-TV subscriptions, which are the dominant way to watch games; shift in ad budgets to CTV and digital, especially as linear audiences drop; ad loads in NFL games that are far heavier than what viewers are being conditioned to expect, suggesting the games themselves need to be shortened.

With a rumored $100 billion in distribution fees at stake, what do all of these challenges mean to the NFL and the networks?


Listen in to learn more!

Click here to listen to the podcast (25 minutes, 19 seconds)

Explore all previous podcasts

Add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in Apple podcasts, subscribe today!