Welcome to the second edition of the Inside the Stream podcast with Colin Dixon of nScreenMedia.

First up we highlight three stories that hit our radar this week: an upgraded Apple TV device possibly in the works, research on growing SVOD subscriptions in the U.S. and TikTok’s new e-commerce ad formats.

Then we dig into our two main topics this week. Colin explains why smart TV manufacturers have strong incentives to support older units given the promise of high-margin ad revenue. I share details of new research showing advertisers and agencies overwhelmingly plan to move spending into connected TV.

Many thanks to our inaugural Inside the Stream sponsor Verizon Media. When you have quality connections at scale, you’re truly connected.

Listen to Inside the Stream (24 minutes, 46 seconds)

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