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Analysis for 'VideoNuze 2017 Online Video Advertising Summit'

  • Interview With Mic President Jonathan Carson [AD SUMMIT VIDEO]

    Online video is opening up significant opportunities for large media companies, but it’s also creating totally new ways for earlier stage content providers to differentiate themselves and grow their audiences. A great example of the latter is Mic, a millennial-focused news and culture property, which recently raised $21 million and brought on board Jonathan Carson (formerly an executive at Nielsen at Vevo) as its president.

    At our recent Online Video Ad Summit, I interviewed Jonathan about Mic’s strategy, how it’s capitalizing on video and using advertising to anchor its revenue streams. In the interview Jonathan talks about how the company’s journalists bring their own perspectives to the stories they cover and why their voices resonate with target audiences. Among other things, Jonathan details how the company has leveraged this to integrate brands into their journalism and other ways the company is monetizing its content.

    Watch the interview (31 minutes, 51 seconds)

     

    Watch the interview now

     
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  • The Playbook for Surviving and Thriving in the Platform Era [AD SUMMIT VIDEO]

    It’s no secret that Google, Facebook and other social platforms can help video publishers expand their audience reach and monetization. But the downside is they create risks around losing control of the business, exposing valuable viewer insights and reducing margins. All publishers are grappling with how to balance opportunity and risk with respect to their platform strategies.

    At our Online Video Ad Summit, we had a really thoughtful panel called “The Playbook for Surviving and Thriving in the Platform Era” which dug into many of these issues and how publishers/agencies are managing the inherent tradeoffs.

    The session included Jarrod Dicker (Head of Commercial Product and Technology, Washington Post), Paul Marcum (President, Truffle Pig), Michael Shane (Global Head of Digital Innovation, Bloomberg Media), with Lorne Brown (President, SintecMedia) moderating. All participants offered highly specific examples of their decision-making and what’s working for them.

    Watch the video (37 minutes, 27 seconds).

    Watch the video now!

     
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  • How to Monetize Mobile Video’s Coming Explosion [AD SUMMIT VIDEO]

    Mobile video usage is exploding as smartphones proliferate, adoption of unlimited data plans grows and social platforms dominate. In this context, optimizing mobile video monetization is more important than ever. At our recent Online Video Ad Summit, our panel “How to Monetize Mobile Video’s Coming Explosion” explored the various opportunities and challenges mobile video represents. These include the context, measurement, fragmentation, ad formats, ad load, viewers’ expectations and lots more.

    The session included Brian Danzis (Head of Global Video Monetization, Spotify), Romain Job (GM, Americas, Smart AdServer), Justin Fadgen (VP, Business Development, Beachfront Media) and Mike Law (EVP, Managing Director of Video Investments, Dentsu Aegis Network U.S.) with Tim Hanlon (CEO, The Vertere Group) moderating.

    Watch the video (35 minutes, 30 seconds).

    Watch the video now!

     
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  • Exploring Premium Video’s Winning Formula [AD SUMMIT VIDEO]

    Although more video is being produced than ever, for advertisers, premium video remains the most sought-after. At last week’s 7th annual VideoNuze Online Video Ad Summit, our opening panel “Exploring Premium Video’s Winning Formula,” dug into why premium video is so valuable and how it can maintain its desirability.

    The session included Maureen Bosetti (Chief Partnerships Officer, Initiative), Pooja Midha (SVP, Digital Ad Sales & Operations, Disney ABC Television Group) and Scott Rosenberg (SVP/GM, Advertising, Roku), with James Rooke (GM, Publisher Platform, FreeWheel) moderating.

    (Note, I’ll be posting all of the VideoNuze Ad Summit videos over the next couple of weeks)

    Watch the video (37 minutes, 44 seconds).

    Watch the video now!

     
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  • LAST CHANCE to Register for Tomorrow's Video Ad Summit

    The 7th annual VideoNuze Online Video Ad Summit is tomorrow, Wednesday, June 14th in NYC. So if you've been wavering about whether to attend, now’s your last chance!

    Over 500 industry executives are registered to attend, providing great opportunities to network and meet colleagues. The program includes 43 speakers on 13 different sessions throughout the day. We’ll start off with FreeWheel’s James Rooke presenting brand new data from the company’s Q1 ’17 Video Monetization Report.

    Our 2 keynote discussions are with Troy Young, Global President, Hearst Digital Media and Brian Lesser, CEO, GroupM North America. Other sessions include executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, Hulu, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Pfizer, VEVO, Viacom and many others.  

    Thanks to our 15 fantastic partners, Title partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba and Branding Partners Brightcove, JW Player, Roku and SpotX. As always, I'm extremely grateful for our partners' generous support!

    Join us by registering now!

     

     
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  • Over 400 Registered for Next Week’s Video Ad Summit; 40+ Speakers and 13 Sessions

    The 7th annual VideoNuze Online Video Advertising Summit in NYC is just one week away, next Wednesday, June 14th, in NYC. Over 400 executives from throughout the industry are already registered for this premier day of learning and networking.

    The program is also now finalized, with 44 speakers on 13 sessions including keynote interviews, a fireside chat, panel discussions and presentations that cover the most important topics in the industry. The program is well-curated to optimize each session’s particular focus.

    Among the highlights of the day:

    - FreeWheel’s GM, Publisher Platform, James Rooke will kick off the day debuting key data from the company’s brand new Q1 ’17 Video Monetization Report. James will then moderate a panel discussing premium video’s central role in the industry.

    - Morning keynote discussion with Troy Young, Global President, Hearst Digital Media exploring the company’s strategy to succeed in video.

    - Afternoon keynote discussion with Brian Lesser, CEO, GroupM North America on the new rules of video advertising.

    - Spotlight fireside chat with Jonathan Carson, President of Mic, a millennial-focused premium news provider which just raised over $21 million and is using video to drive its business.

    - Panel discussions on topics including monetizing mobile video, thriving in the platform era, understanding how data investments are paying off, best practices in multiscreen, restoring trust and brand safety, exploring video’s innovations, digging into programmatic’s rise and much more.

    - Networking, networking and more networking. Meet industry colleagues at breakfast, lunch, breaks, cocktails and more.

    - Meeting 15 fantastic sponsors and learning about how their products and solutions are driving the market forward.

    All of this in a single day - I hope to see you next Wednesday.

    Learn more and register now!

     
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  • FreeWheel Will Release Its Q1 ’17 Video Monetization Report at the June 14th VideoNuze Ad Summit

    I’m excited to share that FreeWheel will release its Q1 ’17 Video Monetization Report (VMR) at the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th in NYC.

    FreeWheel’s GM, Publisher Platform, James Rooke will kick off the morning by presenting key data from the new VMR. He will then moderate a session “Exploring Premium Video’s Winning Formula,” including Maureen Bosetti (Chief Partnerships Officer, Initiative), Pooja Midha (SVP, Digital Ad Sales & Operations, Disney ABC Television Group) and Scott Rosenberg (SVP/GM, Advertising Roku).

    FreeWheel’s VMR has become the gold standard for understanding how ad-supported premium video is consumed across connected and mobile devices. The VMR includes critical data on ad growth by duration, by type of content provider and by ad breaks. The VMR also provides insights into the adoption of programmatic video buying as well as international and TV Everywhere adoption.

    All Ad Summit attendees will receive a hard copy of the Q1 ’17 VMR as well. FreeWheel is the Title partner for this year’s Ad Summit.

    The Ad Summit program now includes over 40 industry executives are confirmed to speak on 13 different sessions. Highlights of the program include keynote discussions with Troy Young, Global President of Hearst Digital Media and Brian Lesser, CEO of GroupM North America plus a Spotlight Fireside Chat with Jonathan Carson, President of Mic, fast-growing millennial-focused publisher.

    Other industry executives from Bloomberg Media, Bonnier, Dentsu Aegis Network U.S., Disney ABC Television, Edelman, ESPN, Hill Holliday, Hulu, IAB, Initiative, MDC Media Partners, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Pfizer, Reuters, USA Today Network, VEVO, Viacom and others.

    Don’t miss out - learn more and register now!

     
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  • LAST DAY to Save $100 on June 14th Video Ad Summit Registration and Win a 55-inch 4K Roku TV

    Today is the LAST day to save $100 on registration to the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th in NYC. Reminder that as a bonus, all early bird registrants will be entered to win a 55-inch TCL 4K Roku TV.

    This year’s Ad Summit features a rich and diverse program including keynote discussions with Troy Young, Global President of Hearst Digital Media and Brian Lesser, CEO of GroupM North America. There are over 40 other industry executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, Hulu, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO, Viacom and others still to come.

    In addition to our premier program, the Ad Summit offers unparalleled networking throughout the day. If you or your company are focused on online video and all of the areas it touches these days, the Ad Summit is a must-attend event.

    Many thanks to our 15 sponsors, including exclusive Title Partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, JW Player, Roku and SpotX.

    Don’t miss out - learn more and register now!

     
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  • Just 4 Days Left to Save $100 on Video Ad Summit Registration and to Win a 55-inch 4K Roku TV

    Early bird discounted registration ends this Friday for the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th in NYC. All early bird registrants save $100 and are entered to win a 55-inch TCL 4K Roku TV.

    Our amazing program includes keynote guests Troy Young, Global President of Hearst Digital Media, who I will interview, and Brian Lesser, CEO of GroupM North America, who will be interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions at MediaLink, plus over 40 other industry executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO, Viacom and others still to come.

    Many thanks to our 15 sponsors, including exclusive Title Partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, JW Player, Roku and SpotX.

    Don’t miss out - learn more and register now!

     
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  • Keynotes With Hearst Digital Media and GroupM, Plus Over 35 Other Speakers at June 14th VideoNuze Ad Summit

    I’m excited to share that Troy Young, Global President of Hearst Digital Media will be our morning keynote guest at the 7th annual VideoNuze Online Video Ad Summit on Wednesday, June 14th in NYC. I’ll be interviewing Troy about Hearst’s plans to significantly ramp up its video production, its monetization and distribution strategies and much more.

    Then our afternoon keynote guest is Brian Lesser, CEO of GroupM North America, who will be interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions at MediaLink. Brian will explain how the rules around video advertising are being re-written to emphasize data, multi-screen, relevance and ROI.



    In addition to these 2 fantastic keynotes, over 35 other industry executives are also on board to   speak, from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, IAB, Initiative, Mic, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO and many others.

    Early bird discounted tickets are still available, and buyers are entered to win a 55-inch TCL Roku TV. Don’t miss out, learn more and register now!

     
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  • Don't Miss Out - Register Now to Win a 55-Inch TCL 4K Roku TV at the June 14th VideoNuze Online Video Ad Summit

    Don't miss out on a chance to win a 55-inch TCL 4K Roku TV by registering early for the 7th annual VideoNuze Online Video Ad Summit on Wednesday, June 14th in NYC.

    The Video Ad Summit program is highlighted by our afternoon keynote discussion with Brian Lesser, CEO of GroupM North America, who will be interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions at MediaLink on “The New Rules of Video Advertising.”

    Over 30 executives are already confirmed to speak, from industry leaders Bloomberg Media, Bonnier, Hill Holliday, IAB, Initiative, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO and many others.

    Last year's Ad Summit drew over 400 attendees and I expect similar attendance this year too, so register early to reserve your place!

    Many thanks to the 15 industry-leading companies on board so far as sponsors, including exclusive Title Partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, JW Player, Roku and SpotX.

    Learn more and register now!

     
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  • Discounted Registration for June 14th VideoNuze Ad Summit, Win a 55-inch TCL Roku TV

    A reminder that early bird discounted registration is available for the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th at the Westin Times Square in NYC. All early bird registrants will be entered to win a 55-inch TCL Roku TV, generously provided by Roku.

    I’m excited that 15 industry-leading companies are supporting the Ad Summit, including new Premier Partners Extreme Reach, Comcast Technology Solutions and Verizon Digital Media Services plus Branding Partner JW Player. They join those I previously announced - exclusive Title Partner FreeWheel; Premier Partners VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, Roku and SpotX.



    The Ad Summit will once again be a premier day of learning and networking with executives from around the ecosystem, including content providers, advertisers, agencies, technology companies and others in the ecosystem. At last year's Ad Summit, over 400 executives attended, with over 50 speakers.

    For anyone looking for a deep dive into online video advertising and how it’s converging with TV and mobile video, the Ad Summit will be time well-spent. Our keynotes, fireside chats, well-curated panel discussions and research presentations all promise to deliver relevant, actionable insights.

    If you'd like to learn more about speaking and sponsorship opportunities, please contact me. Learn more and register now!

     
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  • Early Bird Registration is Now Open for 7th Annual VideoNuze Online Video Ad Summit, 11 Initial Sponsors on Board

    Early bird discounted registration is now open for the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th at the Westin Times Square in NYC. As always, the Ad Summit program will offer a 360-degree, comprehensive view into all of the hottest topics in online video advertising.

    Of course these days online video advertising is rapidly converging with linear TV, mobile video, social and set-top box VOD/addressable advertising. Advertisers increasingly want multi-screen campaigns that target specific audiences and achieve measurable results. We’ll be digging into all of this and other critical industry topics through a mix of keynotes, fireside chats, well-curated panel discussions and research presentations. Detailed program info will be posted soon.

    Over the past 6 years the Ad Summit has become a premier day of learning and networking with industry leaders from content providers, advertisers, agencies, technology companies and others in the ecosystem. Last year's Ad Summit drew over 400 attendees and 50+ executive speakers. I’m confident this year’s Ad Summit will once again be a must-attend event.

    I'm excited to have 11 industry-leading companies on board as initial sponsors, including exclusive Title Partner FreeWheel; Premier Partners VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, Roku and Spotx. I’m honored they've decided to be a part of the Ad Summit. I’ll have other sponsors to share soon.

    If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

    Learn more and register now!

     
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  • Save the Dates for VideoNuze’s Two 2017 Conferences

    Please save two dates on your 2017 calendars for VideoNuze’s big annual conferences. On Wednesday, June 14th, we’ll be hosting our 7th annual VideoNuze Online Video Advertising Summit at the Westin Times Square in NYC. And Wednesday, November 29th will be our 3rd annual SHIFT // Programmatic Video & TV Advertising Summit, also at the Westin.

    Last year, each of these conferences drew 425+ attendees, 50+ speakers and 16-18 sponsors. Over the years they have both become must-attend days with well-curated programs, high-impact executive speakers and extensive networking opportunities.

    I’m pleased to share that FreeWheel will be the Title partner for both conferences in 2017. Other industry leaders already on board include Premier partners VertaMedia and Videology, Headline partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba and Branding partner SpotX. If you’re interesting in partnering, please drop me a note.

    The web sites for both conferences will be live soon and lots more information will be coming, so stay tuned.

    In addition to our VideoNuze conferences, I’m excited to be producing the 3rd annual NABShow Online Video Conference, in Las Vegas on April 24-25. We have an amazing program planned, including two keynote interviews I’ll be doing, on day 1 with Jim Lanzone, Chief Digital Officer of CBS and Chief Executive Officer of CBS Interactive, and on day 2 with Michael Paull, who was just named CEO of BAMTech and was previously VP, Digital Video at Amazon where he led the Amazon Channels business.

    You can save $100 on NABShow Conference FlexPass tickets using the code EP06.

     
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