• Exploring Premium Video’s Winning Formula [AD SUMMIT VIDEO]

    Tuesday, June 20, 2017, 12:07 PM ET
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    Posted by Will Richmond

    Although more video is being produced than ever, for advertisers, premium video remains the most sought-after. At last week’s 7th annual VideoNuze Online Video Ad Summit, our opening panel “Exploring Premium Video’s Winning Formula,” dug into why premium video is so valuable and how it can maintain its desirability.

    The session included Maureen Bosetti (Chief Partnerships Officer, Initiative), Pooja Midha (SVP, Digital Ad Sales & Operations, Disney ABC Television Group) and Scott Rosenberg (SVP/GM, Advertising, Roku), with James Rooke (GM, Publisher Platform, FreeWheel) moderating.

    (Note, I’ll be posting all of the VideoNuze Ad Summit videos over the next couple of weeks)

    Watch the video (37 minutes, 44 seconds).

     

     

    Categories: Advertising

    Topics: Disney, FreeWheel, Initiative Media, Roku, VideoNuze 2017 Online Video Advertising Summit

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