Wednesday, June 22, 2022, 11:55 AM ET|Posted by Will Richmond
Last Tuesday and Wednesday, June 14th and 15th was VideoNuze’s Connected TV Advertising Summit virtual. The program featured over 35 speakers on 8 different sessions, who shared their insights about the current CTV advertising business and what’s in store for the future.
Huge thanks to our Silver Partners Beachfront, Edgecast, ExtremeReach, HUMAN, IndexExchange, Innovid, Mediaocean, Pixability, Roku, Xandr and Branding Partner Future Today.
Below are the June 15th (day 2) session videos. The June 14th (day 1) session videos are here.
Future of CTV and TV
The TV advertising industry is undergoing unprecedented disruption. What does the picture look like in 3-5 years vs. today? What are the key drivers and what challenges need to be addressed?
Matt Agosto - Director of Sales, Media & Entertainment, Samsung Ads
Ashley Arena – Head of Advanced Video Activation, PHD
Dan Brackett – CTO, Extreme Reach
Jason DeMarco – VP, OTT, Index Exchange
Chris Flatley – VP of Advertising, FuboTV
Howard Homonoff – Senior Advisor, U.S. Media & Entertainment Industry, Grant Thornton (moderator)
Multiplatform and CTV: Working Together
Consumers are accessing content in many different ways. How do ad buyers and content providers target consumers across platforms and measure viewership effectively. How will CTV fit with existing and emerging models?
Kristine Lopez – Senior Product Manager, HUMAN (formerly WhiteOps)
Adam Markey – Director, Product Management, Roku
Darren Olive – EVP, National Ad Sales and Strategy, Crackle
Beth-Ann Eason – Senior Digital Transformation Executive, Accenture (moderator)
Ad-Supported Streaming In Focus: FAST, AVOD and More
Premium video services are being presented to audiences in many different ways including FAST, AVOD and more. Explore how the CTV and streaming landscape is changing and how different approaches offer new monetization and user experience opportunities.
Bill Condon – SVP, Advertising Partnerships, Xumo
Shawn Makhijani – SVP, Business Development and Strategy, TV and Streaming, NBCUniversal
Tejas Shah – SVP of Commercial Strategy & Analytics, FilmRise
Katina Papas Wachter – Head of Ad Sales and Strategy, The Roku Channel
Colin Dixon – Chief Analyst, nScreenMedia (moderator)
CTV: What’s the Current State of Play?
CTV usage has grown dramatically, accelerated by the adoption of devices and Covid. What are the current dynamics in CTV with monetization, business models, content distribution and more?
Trevor Buchmayr – Head of U.S. Programmatic, PHD
Jackie Swansburg Paulino – Chief Product Officer, Pixability
Jen Soch – Executive Director, Channel Solutions, GroupM
Anthony Susi – Director, Marketplace Development, Xandr
Jon Watts – Managing Director, CIMM (moderator)