• CTV Ad Summit 2022 Session Videos (Second Day) Are Available

    Last Tuesday and Wednesday, June 14th and 15th was VideoNuze’s Connected TV Advertising Summit virtual. The program featured over 35 speakers on 8 different sessions, who shared their insights about the current CTV advertising business and what’s in store for the future.

    Huge thanks to our Silver Partners Beachfront, Edgecast, ExtremeReach, HUMAN, IndexExchange, Innovid, Mediaocean, Pixability, Roku, Xandr and Branding Partner Future Today.

    Below are the June 15th (day 2) session videos. The June 14th (day 1) session videos are here.

    Future of CTV and TV
    The TV advertising industry is undergoing unprecedented disruption. What does the picture look like in 3-5 years vs. today? What are the key drivers and what challenges need to be addressed?

    Matt Agosto - Director of Sales, Media & Entertainment, Samsung Ads
    Ashley Arena – Head of Advanced Video Activation, PHD
    Dan Brackett – CTO, Extreme Reach
    Jason DeMarco – VP, OTT, Index Exchange
    Chris Flatley – VP of Advertising, FuboTV
    Howard Homonoff – Senior Advisor, U.S. Media & Entertainment Industry, Grant Thornton (moderator)

    Multiplatform and CTV: Working Together
    Consumers are accessing content in many different ways. How do ad buyers and content providers target consumers across platforms and measure viewership effectively. How will CTV fit with existing and emerging models?

    Kristine Lopez – Senior Product Manager, HUMAN (formerly WhiteOps)
    Adam Markey – Director, Product Management, Roku
    Darren Olive – EVP, National Ad Sales and Strategy, Crackle
    Beth-Ann Eason – Senior Digital Transformation Executive, Accenture (moderator)

    Ad-Supported Streaming In Focus: FAST, AVOD and More
    Premium video services are being presented to audiences in many different ways including FAST, AVOD and more. Explore how the CTV and streaming landscape is changing and how different approaches offer new monetization and user experience opportunities.

    Bill Condon – SVP, Advertising Partnerships, Xumo
    Shawn Makhijani – SVP, Business Development and Strategy, TV and Streaming, NBCUniversal
    Tejas Shah – SVP of Commercial Strategy & Analytics, FilmRise
    Katina Papas Wachter – Head of Ad Sales and Strategy, The Roku Channel
    Colin Dixon – Chief Analyst, nScreenMedia (moderator)

    CTV: What’s the Current State of Play?
    CTV usage has grown dramatically, accelerated by the adoption of devices and Covid. What are the current dynamics in CTV with monetization, business models, content distribution and more?

    Trevor Buchmayr – Head of U.S. Programmatic, PHD
    Jackie Swansburg Paulino – Chief Product Officer, Pixability
    Jen Soch – Executive Director, Channel Solutions, GroupM
    Anthony Susi – Director, Marketplace Development, Xandr
    Jon Watts – Managing Director, CIMM (moderator)