• CTV Ad Summit 2022 Session Videos (First Day) Are Available

    Last Tuesday and Wednesday, June 14th and 15th was VideoNuze’s Connected TV Advertising Summit virtual. The program featured over 35 speakers on 8 different sessions, who shared their insights about the current CTV advertising business and what’s in store for the future.

    Huge thanks to our Silver Partners Beachfront, Edgecast, ExtremeReach, HUMAN, IndexExchange, Innovid, Mediaocean, Pixability, Roku, Xandr and Branding Partner Future Today.

    Below are the June 14th (day 1) session videos. The June 15th ( day 2) session videos are here.

    CTV Innovation – What to Watch
    Innovation is everywhere in the CTV and streaming market. What are some of the critical innovations in distribution, monetization and consumption? What influence are they having?

    Rose McGovern – GVP, Digital Client Success & Operations, DIRECTV Advertising
    Mike Richter – VP, Global Revenue Operations, TMB (Trusted Media Brands)
    Michael Tuminello – VP, Strategy, Mediaocean
    David Pudjunis – VP, Strategy and Programmatic Partnerships, AMC Networks
    Danielle DeLauro – EVP, VAB (moderator)

    New Opportunities in Measurement
    New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?

    Jessica Hogue – GM, Measurement and Industries, Innovid
    Megan Matlock – AVP, Media Strategy, AT&T
    Brian West – SVP, Data and Measurement Strategy, NBCUniversal
    Nicole Whitesel – EVP, Advanced TV, Client Success, Publicis Media
    Jon Watts – Managing Director, CIMM (moderator)

    Transitioning from Linear TV to Streaming
    The biggest trend in the TV industry is the shift in viewership from linear TV to streaming – and how ad budgets are following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.

    Stacie Danzis – SVP, Digital Media Sales, A+E Networks
    Travis Hockersmith – VP, Platform+, VIZIO
    Christo Owen - SVP, Digital Platform Sales, Paramount Streaming
    Marni Rommel – VP, Business Development, Beachfront Media
    Alan Wolk – Co-founder and Lead Analyst, TV REV (moderator)

    Exploring Connected TV’s Continued Growth
    Over 80% of U.S. households have at least one connected TV, and many of two or more, making CTV’s massive reach hugely attractive to advertisers and publishers. Get all the details on CTV’s adoption and viewer dynamics from one of the industry’s leading researchers.

    Bruce Leichtman – President, Leichtman Research Group (presenter)