Another day, another new SVOD service. Yesterday, Fullscreen said that April 26th would be the launch date for its “fullscreen” $4.99/month ad-free SVOD service which had been teased last fall. Fullscreen is targeting 13-30 year-olds with 800+ hours of content that will include films plus scripted and unscripted online originals and exclusives from YouTube stars like Grace Helbig, Shane Dawson, Hannah Hart and Jack & Dean.
Like Vessel and YouTube Red, two other SVOD services based on exclusive or windowed YouTube creator content, fullscreen is another test case for millennials’ willingness-to-pay for content that they’re long accustomed to getting for free (putting aside the differentiators of earlier access and exclusivity).
I'm pleased to present the 254th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
As is our custom for the final podcast of the year, today Colin and I discuss our top 10 online video stories of 2014. Needless to say, it was an incredibly busy year for online video, making it quite a challenge to narrow our list to just 10 top stories. If you disagree with any of our choices, then as always, we welcome your feedback.
Stepping back and reviewing the list, I think there's an argument to be made that when observers look back 10-20 years from now, 2014 could well be viewed as the big turning point for online video - the year when all of the critical pieces to online video becoming a completely mainstream experience fell into place. These pieces include viewer acceptance, burgeoning content, robust monetization, wide deployment of connected devices and mobility. At a minimum, buckle up, because the stage has been set for a huge 2015.
Colin and I would like to thank all of our listeners for tuning into our podcast this year, and wish all of you happy holidays!
Big media companies are often cast as lumbering giants, slow to recognize change and even slower to embrace it. But for Disney, that stereotype looks increasingly inappropriate, as the company continues making moves to better position itself for the vastly different upcoming online video era.
Yesterday's report that Disney is mulling an acquisition of Maker Studios for $500 million, one of the biggest of the YouTube multichannel networks ("MCNs") with over 500 million videos viewed/month in January, is the latest sign that Disney recognizes the future rules of the road in the media industry will be far different than they were in the past. Maker - and other big MCNs - underscore 3 of the biggest emerging rules: (1) that talent can now break big without the backing of the traditional media, (2) that YouTube is a bona fide new distribution platform and (3) that traditional media's grip on millennials may be slipping.
While at NATPE, I did a video interview with Ezra Cooperstein, COO of Fullscreen, one of the biggest multichannel networks (MCNs), with 27 million unique viewers and 358 million videos viewed in December, per comScore. Ezra explains exactly how MCNs' currently add value to YouTube creators, how the business is changing to more of a studio model, what the company is doing internationally and key trends for 2014, among other topics.
The edited interview is below and runs approximately 7 minutes.
Tomorrow is Thanksgiving, the biggest food holiday of the year. But for many people, food is a year-round personal obsession, which can now be amplified through mobile, social and video technologies. Operating at the intersection of these powerful trends is a startup called Tastemade, which is building a foodie community of digital natives through an innovative prosumer and user-generated video programming model. When I was in LA recently, I visited with Stephen Kydd, one of the 3 co-founders of Tastemade, who all worked together previously at Demand Media.