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VideoNuze Report Podcast #79 - Oct. 29, 2010
I'm pleased to present the 79th edition of the VideoNuze Report podcast, for October 29, 2010. This week Daisy Whitney is taking a break and stepping into her big shoes is long-time listener Harold Geller. Harold is the SVP of Cross-Industry Workflow at the 4A's (American Association of Ad Agencies) and Managing Director of Ad-ID LLC, a joint venture between the 4A's and the ANA (Association of National Advertisers). He's also a 1-man roving researcher on connected devices and consumers' viewing preferences.
Harold first walks us through how the online video advertising supply change is being streamlined, with processes being put in place to provide improved asset tracking and scaleability. Ad-ID itself has already attracted 700 advertisers to work with it to exchange data more effectively. Though I haven't tracked this closely, Harold does an excellent job of explaining it and comparing it to UPC codes as a integral tool for helping scale online video advertising.
Then we segue to discuss some of Harold's informal research about connected devices and consumers' reactions. His research at Best Buy is by no means statistically significant, but it does provide some interesting insight into how consumers may be thinking about over-the-top content and devices.
Click here to listen to the podcast (19 minutes, 40 seconds)
Click here for previous podcasts
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Why You Should Come to the Next VideoSchmooze, on December 1st in NYC
The next VideoSchmooze breakfast/panel is coming up on Wed, Dec. 1st at The Samsung Experience, located in the Time Warner Center, 10 Columbus Circle, NYC. The topic of our panel, which I'll moderate, couldn't be more
timely: "How Connected and Mobile Devices are Transforming the Video Landscape."
Here are 5 great reasons you should come:
1. Our panel is top-notch and you'll learn a lot. Our panel includes:
-Charlie Herrin - SVP, Products and Technology, Comcast Interactive Media
-Doug Knopper - Co-CEO and Co-Founder, FreeWheel
-Olivier Manuel - Director of Content, Samsung Electronics
-Steve Robinson - CEO and Founder, Panache
-Jeremiah Zinn - SVP, Digital Products, MTV
Our panelists represent a diverse group of perspectives on connected and mobile devices. How does each see the development of these devices unfolding and their impact? What should we expect this holiday season? Who wins and who loses as connected and mobile devices proliferate? If you've been to a VideoSchmooze before or another session I've moderated, you know you can expect a no-BS, fact-driven and highly-focused/entertaining session. There will be plenty of time for audience Q&A and for meeting the panelists.
2. Schmooze with industry colleagues. The name "VideoSchmooze" says it all. VideoSchmooze events are opportunities to meet others in the industry who have responsibility for and/or influence over their companies' online/mobile video initiatives. The start of any deal is developing personal relationships; VideoSchmooze events help connect you to a couple hundred people you need to know.
3. Educate yourself about connected and mobile devices. The Samsung Experience is a unique showroom displaying all the company's newest gadgets and staffed by professionals who can answer all of your questions, without looking to make the sale (it's a showroom, not a store). You'll see demos of the "Tab," which is Samsung's newly-released Android-based tablet (meant to compete with the iPad), the line of high-end Galaxy smartphones with brilliant 4-inch Super AMOLED screens, connected Blu-ray players perfect for streaming Netflix and other content, and of course the unbelievably-thin new LED TVs. Get hands-on and learn!
4. VideoSchmooze is an incredible value and fits your schedule well. Sometimes attending a broader industry conference makes sense. But these days, finding 2 days out of the office to spare, plus the thousands of dollars in registration fees and travel expenses required is becoming a rare luxury. With VideoSchmooze, for $50-60 (early bird discounted tickets now available), you get a high-quality education/networking event that fits snuggly into your hectic schedule. No finance geek is going to give you a hard time that VideoSchmooze busted your quarterly T&E budget. Plus, all early bird registrants are eligible to win a Samsung connected Blu-ray player.
5. Yummy breakfast goodies from Bouchon Bakery. OK, if you're not sold yet, then here's the best part - you can expect yummy and plentiful breakfast goodies from the Bouchon Bakery just next door to the Samsung Experience. You can get a cup of Joe and a factory-tasting bagel from Dunkin Donuts while dashing to your office any morning, but how often do you start your day with a flaky fresh pain au chocolat and steaming cup of coffee? Pretty enticing, huh?
Need more reasons to come? Drop me an email at wrichmondATvideonuze.com or call me at 617-699-4459.
This VideoSchmooze breakfast is generously sponsored by Akamai Technologies, FreeWheel and Panache. It is being held in association with CTAM's New York chapter. The Fortex Group is providing marketing support.
Click here to learn more and register for early bird discountTopics: VideoSchmooze
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Cablevision is Now Offering to Reimburse Subscribers To Watch World Series on MLB.com
The Cablevision-Fox retransmission fight just took another ugly turn, as Cablevision is now emailing subscribers an offer (see below) to reimburse them $10 if they subscribe to the MLB.com's "Postseason.TV" package which includes the World Series starting tonight.
The gloves are clearly off in this fight, and Cablevision is obviously not hesitating to introduce its subscribers to the virtues of over-the-top streaming, which could have longer-term negative consequences. What comes next in this battle?
What do you think? Post a comment now (no sign-in required).Categories: Broadcasters, Cable TV Operators, Sports
Topics: Cablevision, FOX, World Series
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Kantar Video Opens Public Beta of Videolytics Platform
This morning Kantar Video is converting access to its new Videolytics real-time tracking, measurement and syndication service for online and mobile video from private to public beta. Kantar Video is a relatively new unit of mega-agency holding company WPP but as CEO Bill Lederer explained to me in a demo earlier this week, it brings a very strong brand and agency perspective, as well as WPP intracompany assets to the Videolytics product.
Though adoption of online video is soaring and ad spending is hitting new records in 2010, Bill sees the market as still limited by a lack of comprehensive tools for content providers, brands and agencies to measure the impact of their campaigns by reach and engagement metrics. Videolytics "Track" module relies on both cookies and digital fingerprinting technology embedded in both video players and ad platforms to track users' viewing behavior and then provides detailed tracking and measurement.
Categories: Analytics
Topics: Kantar Video
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Kyte Brings Live Streaming and HTML5 Ads to iOS Devices
Online video platform Kyte is announcing this morning support for live streaming to iOS devices (iPhone, iPad, iPod Touch) along with HTML5 ads.
The updates both build on Kyte's current iOS Application Framework and SDK. The HTML5 support means ads from third party networks can be served into live streams viewed on iOS devices. Kyte has also extended its integrated social media features into live streaming as a differentiator.
Both moves add to the growing momentum around video delivery to iOS devices, fueled of course by their massive and growing ownership base. Just last week Apple reported selling 14.1 million iPhones, 4.19 million iPads and 9.05 million iPods (though not all Touch) in its most recent fiscal fourth quarter.
There has been a huge amount of activity by online video platforms, ad managers/networks and live streaming providers to support iOS devices this year. There's no sign that things will slow anytime soon. As the ecosystem pieces come together - and wireless carriers roll out faster 4G networks - the implication is that ad-supported mobile video (both on-demand and live) is poised for significant growth ahead.
What do you think? Post a comment now (no sign-in required).Categories: Advertising, Live Streaming, Mobile Video
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Is the Comcast Lion Finally Set to Roar In Online Video?
Yesterday Comcast announced that it has taken the "beta" label off its Xfinity TV ("XFTV" as I call it) premium online video service and opened it up to all
video subscribers (dropping the requirement that XFTV users need to also be Comcast broadband subscribers). Comcast also unveiled new remote DVR scheduling and search/personalization features, and touted that it now offers 150,000 content "choices" in XFTV.
Though none of yesterday's individual moves are that significant in and of themselves, after chatting with a spokesperson at Comcast and talking with others in the industry, I think what matters more is that Comcast is signaling the start of an aggressive push into online video distribution. That's worth noting because with NBCU's assets soon to be under its roof, a newfound assertiveness in online video could have profound implications in the video ecosystem. Here are a handful of potential items to watch for:
Categories: Cable TV Operators
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Broadcast TV Networks Are Wrong to Block Google TV
Since word broke late last week that ABC, CBS and NBC are blocking access by Google TV to their full-length programs, I've been scouring the web and speaking to colleagues, attempting to get some insights about what's going on here. Though I've heard plenty of free-floating concerns raised, I've yet to really understand solid reasons for why broadcast networks are doing this that can't be addressed somehow. Therefore, as best I can tell, for now at least, I think the broadcast TV networks are wrong to block access.
The most obvious reason is that they're creating a false and meaningless distinction between screens. Whereas you can "go online" and freely access plenty of ABC, CBS and NBC shows at their own web sites, (and at Hulu for ABC and NBC), the networks have decided that if you're trying to "go online" via your Google TV, that's unacceptable. In an age where computer screens are getting bigger all the time - looking more like TVs - why exactly should this distinction matter?
Categories: Broadcasters, Devices
Topics: ABC, Boxee, CBS, Google TV, NBC, Netflix
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With Woomi, Miniweb Looks To End Debate About Browsers In Connected Devices
Back in August, in "For Connected Devices - To Browse or Not To Browse, That is the Question," I described a split in the product approaches among connected devices makers - whether to include a browser or not. Including a browser means that the whole Internet is theoretically accessible, just like
going online. This is the approach of devices like Google TV and boxee. Not including a browser is everyone else's approach (e.g. gaming consoles, connected TVs and Blu-ray players, Apple TV, Roku, etc.). With no browser in place, consumers only get access to the content the device maker has integrated such as Netflix, YouTube, Pandora, etc. To partially open up, some like Roku have begun offering an API to content providers.
But now U.K.-based Miniweb (a spin-off of BSkyB) is looking to render moot the browser debate by offering a clever new cloud-based services platform called "Woomi" which gives content providers an on-ramp to widespread availability on connected devices even when no browser is available. Speaking with Miniweb's CEO Jerome de Vitry and its founder/chief architect Ian Valentine recently, I was impressed with how well the company understands the problem it's trying to solve and the technical approach it's using to do so.
Categories: Devices
Topics: Miniweb, Samsung, Woomi
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