• Kyte Brings Live Streaming and HTML5 Ads to iOS Devices

    Online video platform Kyte is announcing this morning support for live streaming to iOS devices (iPhone, iPad, iPod Touch) along with HTML5 ads.  The updates both build on Kyte's current iOS Application Framework and SDK. The HTML5 support means ads from third party networks can be served into live streams viewed on iOS devices. Kyte has also extended its integrated social media features into live streaming as a differentiator.
    Both moves add to the growing momentum around video delivery to iOS devices, fueled of course by their massive and growing ownership base. Just last week Apple reported selling 14.1 million iPhones, 4.19 million iPads and 9.05 million iPods (though not all Touch) in its most recent fiscal fourth quarter.   

    There has been a huge amount of activity by online video platforms, ad managers/networks and live streaming providers to support iOS devices this year. There's no sign that things will slow anytime soon. As the ecosystem pieces come together - and wireless carriers roll out faster 4G networks - the implication is that ad-supported mobile video (both on-demand and live) is poised for significant growth ahead.

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