VideoNuze Posts

Please save the date for the 4th annual VideoNuze Online Video Advertising Summit on Wed., June 25th in NYC.  

The Ad Summit will once again be the premier learning and networking event for video industry executives. Last year's Ad Summit drew 300+ attendees and 40+ speakers for a full day of thought-leader keynotes, panel discussions, fireside chat interviews, presentations and technology demonstrations.

This year's Ad Summit will be held during CE Week NYC, a sister event to the Consumer Electronics Show.  VideoNuze is collaborating with the Media and Entertainment Services Alliance (MESA), which hosts CE Week NYC, on co-promotional initiatives that will drive an even bigger and more engaged audience at this year's Ad Summit.

The Ad Summit provides a deep dive into the hottest video industry topics such as programmatic, RTB, multi-platform, audience measurement, online originals, content marketing, branded entertainment and lots more. Attendees can expect to take away actionable insights and develop new relationships.

For decision-makers at agencies, brands, content providers, technology companies and others in the video ecosystem, the Ad Summit is a must-attend event.

The 2014 event web site is coming soon. In the meantime see LAST YEAR'S event web site for more background.

If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

Disney launched its long-planned digital movie service today, dubbed Disney Movies Anywhere ("DMA" for short). Disney made a bold decision when it opted not to participate in the UltraViolet consortium that includes 6 of the other big Hollywood studios, choosing instead to go with its own "KeyChest" authentication technology. Having spent some time with Disney Movies Anywhere this morning, I think there are 5 reasons that DMA looks like a winner, offering lessons for other content providers seeking to capitalize on paid online models.

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Rovi is acquiring Veveo, a search and recommendations technology provider for video and mobile/connected devices, for $62 million cash plus $7 million in incentive payments. In a briefing, John Moakley, Rovi's EVP of Data Solutions, explained that Veveo's search and recommendations are attractive as a compliment to Rovi's core metadata and analytics solutions. Rovi has been working on its own search and recommendations capabilities which Veveo will now augment. John sees the combined end-to-end product as leapfrogging other solutions in the market.

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There's lots of ink being spilled about yesterday's Netflix-Comcast interconnection agreement with some saying this is basically just "business as usual," while others are proclaiming that this is the "end of the Internet as we know it" and "evidence that net neutrality is required."

I'm not a network engineer, but since I've worked in the space long enough, I know enough to be dangerous. And from my vantage point, it seems like this is an appropriate, market-driven solution to a problem that is somewhat unique to Netflix, which now drives around 30% of the Internet's traffic during primetime hours.

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I'm pleased to present the 215th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. In today's podcast, we welcome as our guest Mark Trefgarne, CEO and co-founder of LiveRail, a leading provider of programmatic video advertising solutions for content providers.

In the podcast, Mark explains what LiveRail does, defines what "programmatic" means to the company, how humans will always be involved in the buy/sell, offers a timeline for how programmatic will take more share of video advertising and articulates the benefits of programmatic to content providers. Mark also delves into the impact of multi-platform, mobile and TV Everywhere delivery plus key challenges ahead and more.

(Apologies in advance, Colin's and Mark's audio levels are a little low. Update - audio levels are fixed)

Listen in to learn more!

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

For a glimpse into cloud computing's significant contribution to the successful scaling of online video advertising, yesterday BrightRoll shared some details of its relationship with Amazon Web Services (AWS) which it has been working with since 2008. According to BrightRoll, AWS now processes 30 billion data points per day in order to deliver 3 billion video ads per month. BrightRoll said in 2013 it delivered over 23 petabytes of content, which will double in 2014. In a related case study, Kenneth Cheung, BrightRoll's senior director of engineering said that "If AWS didn't exist, BrightRoll would be a different company."

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TiVo's 2013 Millennial Video Entertainment survey reveals that 72% of millennials use free video streaming sources like Hulu, YouTube and network TV sites, making these the most-used source for their video viewing. In second place, cited by 60%, were SVOD services like Netflix, Amazon Instant Video, Hulu Plus and HBO Go. Just behind SVOD is physical media, cited by 59%, followed by pay-TV in fourth place with 46%.

Millennials' viewing sources differ dramatically vs. all other generations, where pay-TV was the most-used source (with 58%), followed by physical media (56%) and free streaming/SVOD tied for third place with 40%. For both millennials and all other generations, individual purchases, free downloads, antenna and other lagged much further back in usage.

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Online video platform provider thePlatform announced today that it is powering all of the on-demand video for NBC Olympics across desktops, tablets and smartphones. NBC Olympics uses thePlatform's mpx to upload video, manage metadata, create viewing and ad policies, publish video to its main NBCOlympics.com site, "Live Extra" mobile app and syndication to 3rd parties. NBC Olympics' teams are also using mpx's web-based console to manage their video library.

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