VideoNuze Podcast #215 - Discussing Programmatic Video Advertising With LiveRail's CEO Mark TrefgarneFriday, February 21, 2014, 11:27 AM ET|Posted by Will Richmond
I'm pleased to present the 215th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. In today's podcast, we welcome as our guest Mark Trefgarne, CEO and co-founder of LiveRail, a leading provider of programmatic video advertising solutions for content providers.
In the podcast, Mark explains what LiveRail does, defines what "programmatic" means to the company, how humans will always be involved in the buy/sell, offers a timeline for how programmatic will take more share of video advertising and articulates the benefits of programmatic to content providers. Mark also delves into the impact of multi-platform, mobile and TV Everywhere delivery plus key challenges ahead and more.
Apologies in advance, Colin's and Mark's audio levels are a little low.Update - audio levels are fixed)
Listen in to learn more!