VideoNuze Posts (19 items)
NewFronts, Upfronts and the Battle for Video Ad Budgets [AD SUMMIT VIDEO]
Posted on 07-24-2014
One of the highlights of the recent Video Ad Summit was a session including Jackie Kulesza, SVP, Director, Video, Starcom MediaVest and Adam Shlachter, Head of Media Activation, Digitas...
Deep Dive Into Mobile Video Advertising [AD SUMMIT VIDEOS]
Posted on 07-22-2014
At last month's Video Ad Summit, mobile video was a big topic of conversation. Kicking off the day, eMarketer's principal analyst, David Hallerman, walked the audience through his firm's...
Case Study: Quiznos Toasty.TV and the ROI of Branded Entertainment [AD SUMMIT VIDEO]
Posted on 07-17-2014
Connecting with consumers has become harder than ever for brands. Fortunately, online video has opened up a whole new opportunity for brands to act more like publishers than advertisers, doing...