VideoNuze Posts

  • TiVo: 20% of Daily Life Spent With Video

    If you find yourself watching a lot of video these days, you’re not alone. According to a new global survey from TiVo, the average viewer now spends almost 5 hours a day with video, including 4.4 hours watching and another 28 minutes searching for something to watch. U.S. viewers lead with 5.1 hours watched per day, followed by Brazil, with 4.7 hours. At 3.3 hours per day, viewers in Germany watched the least.

    Despite the headlines around cord-cutting, the survey found that pay-TV remains highly popular, with 87% of U.S. households still subscribing (along with 90% in Western Europe and 96% in LATAM). But the survey notes how viewers are experimenting with new options. 64% of U.S. households now have an SVOD service (60% in Western Europe and 71% in LATAM) while 44% of U.S. have a connected TV device (44% in Western Europe and 59% in LATAM).

    continue reading

     
  • SpotX Gains Server-Side Ad Interoperability with Amazon Web Services

    Video ad tech provider SpotX has announced server-side ad insertion interoperability with Amazon Web Services’ Elemental MediaTailor service. This means that content providers which are joint customers of SpotX and AWS Elemental MediaTailor are able to use SpotX’s ad decisioning capabilities to dynamically serve targeted ads, using server-side ad insertion.

    With server-side ad insertion (“SSAI”), which is also known as ad stitching, relevant ads are integrated with the content at the server level, providing a better viewer experience as compared with when ads are inserted by the player on the user's device. The latter model often results in buffering as the player transitions between content and ads and vice versa. Buffering is major challenge for content providers because it is the leading cause of abandonment, which in turn diminishes monetization.

    continue reading

     
  • Research: Smart TVs and Connected TVs in 60% of U.S. Homes

    According to new research released today from YuMe and Nielsen, 60% of U.S. homes now have either a smart TV or a connected TV device, with 74% of these owners, or approximately 44% of U.S. homes, using them on a daily basis. Of the 2,410 research participants, 1,465 had a TV connected to the Internet, with 884, or 60% of them using a connected TV device like Roku, Fire TV, etc. and 581 (40%) using a smart TV.

    The research also found that smart TV ownership has nearly doubled since 2013. No surprise, the research found that movies and TV shows are the preferred content for large screen TVs, while short-form video is most popular on computers and mobile devices.

    continue reading

     
  • VideoNuze Podcast #401: Top Video Trends for 2018

    Happy New Year! I’m pleased to present the 401st edition of the VideoNuze podcast, and our first of 2018, with my weekly partner Colin Dixon of nScreenMedia.

    As is our tradition, we discuss our top trends for the new year. 2017 was extremely busy for the industry and we expect 2018 to be no different. Among our top trends are wireless providers pushing deeper into video, YouTube TV starting to break out among skinny bundles, cord-cutting accelerating and Amazon pursuing many different opportunities to build its video business. We also discuss 4-5 additional trends to watch.

    Listen in to learn more!
     
    Click here to listen to the podcast (22 minutes, 10 seconds)



    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     

     
  • Research: Buyers Bullish on Cross-Screen TV and Video Ads But Challenges Remain

    New research from video ad tech provider VideoAmp reveals that advertisers and agencies are bullish on planning and buying ads across linear TV, VOD and online video, but that challenges remain. Fully 85% of buyers believe that TV and online video ads are either somewhat or extremely complementary, something I’ve long-believed.  

    66% of buyers said they are already leveraging digital data in their linear TV buys, while 57% said that they are targeting TV viewers across digital screens and devices. Meanwhile 74% cited accuracy in planning and execution across TV and video as benefiting from holistic buying.

    continue reading

     
  • Roku Pursues Whole Home Strategy With New Audio Products

    Seeking to move beyond connected and smart TVs, Roku has announced its Whole Home Entertainment Licensing Program aimed at expanding into audio products. The program is meant to allow third-party manufacturers to build smart soundbars and smart speakers to connect to Roku TVs via Roku Connect software that runs in the home. Roku said that TCL is its lead OEM partner and will unveil its first device at CES (TCL is one of the original Roku TV OEMs as well).

    In addition, Roku also intends to introduce the Roku Entertainment Assistant, which will be a free update to the Roku operating system. Both the assistant and the Roku Connect software will be launched this fall. The assistant will allow users to navigate Roku devices with voice commands and play audio even if the Roku TV isn’t even on. The assistant looks like it will be positioned as an alternative to Amazon’s Alexa, which has become an early leader in voice navigation.

    continue reading

     
  • Will Amazon Move Into Video Advertising in 2018?

    In 2017 Amazon continued launching into new businesses as it leveraged its massive scale and resources to disrupt the status quo. As we look ahead to 2018, online video adverting appears to be yet another juicy opportunity for Amazon to pursue, as all the pieces seem to be falling into place.

    As background, Amazon is already investing heavily in ad tech and ad sales staff. Of course, ads and recommendations have long been a part of the Amazon shopping experience, with text and banner ads popping up following searches and on product pages. But video ads give the company a whole new opportunity.

    continue reading

     
  • VideoNuze Podcast #400: The Top 10 Online Video Stories of 2017

    I'm pleased to present the 400th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    In this week’s podcast Colin and I discuss our top 10 online video stories of 2017. It’s been another incredibly busy year with tons of industry innovation and progress. As always, it has been a lot of fun to analyze all of this and report on it. Let us know what you think of our choices, whether you agree or disagree!

    Listen in to learn more!
     
    Click here to listen to the podcast (35 minutes, 45 seconds)



    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

    Unless there’s some big news, this will be my last post for 2017.

    Happy Holidays to all!