Friday, February 16, 2018, 12:05 PM ET|Posted by Will Richmond
I’m pleased to present the 407th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
First up this week, Colin explains a very interesting analysis he has done indicating that Netflix viewership may be erasing up to $6 billion in TV ad inventory annually, which could be up to 8% of the market. Colin explains how all the binge-viewing that’s going on is taking time away from ad-supported TV, a trend that is only accelerating.
Part of the TV industry’s solution to this problem is to make ad-supported TV available more inexpensively through so-called “skinny bundles” or “vMVPDs.” One of these, YouTube TV, this week announced it added the Turner networks and plans to raise its rate by $5 per month. We discuss how YouTube TV appears to be gaining momentum and what Google’s long game likely is.
Listen in to learn more!
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