VideoNuze Posts

Coincidentally, while I was in Israel a couple of weeks ago for the Video Trends conference, the country’s Antitrust Authority opened an investigation into Google and its dominance of the Internet advertising market as a restraint of trade.

The investigation was prompted by a complaint from Artimedia, a global company that entered the Israeli online video advertising market 3 years ago. Artimedia is backed by Singaporean investors, mainly by Mr. Ching Chiat Kwong, chairman and CEO of Oxley Holdings, which is publicly traded in Singapore Exchange market (SGX:5UX). I interviewed Artimedia’s CEO Gal Turjeman to learn more about the investigation. Following is an edited transcript.

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Below are the final two session videos from our recent SHIFT // Programmatic Video & TV Ad Summit.

First up is “Bringing the Precision of the Digital Age to Television” which was kicked off with a short presentation by Scott Ferber (Chairman and CEO, Videology) showcasing research on key challenges to accelerating programmatic TV. Following his presentation, Scott joined a panel I moderated, with Larry Allen (VP of Ad Innovation and Programmatic Solutions, Turner Ad Sales) and Andrew Feigenson (CEO, Simmons Research) also participating.

The second session is “Trending Now: What’s Ahead for Programmatic Video and TV?” which included Paul Alfieri (Chief Marketing Officer, Cross MediaWorks), Rob Byrnes (VP, Digital Planning, National Geographic), Rob Cukierman (VP, Sales Strategy & Partnerships, Vevo), Stephen Strong (Head of Revenue, Newsy), Tore Tellefsen (VP of TV Solutions, DataXu), with Chris Karl (CEO, VertaMedia) moderating.

Watch the session videos now!

Watch the session videos now!

If you’ve ever streamed a live sports event and simultaneously tuned into it on TV, you’ve immediately noticed the latency in the live stream. I’ve tried this a number of times and found the latency can be as much as 45-60 seconds.

For example, last week I streamed the Thursday night football game to my iPad using Amazon, while also watching on TV, and the latency was around 10-12 seconds, which was actually quite good. This may be part of a larger trend that bodes well for live streaming especially as more sporting events move online and to mobile.

To get more perspective on the issue, I recently spoke with Alexander Leschinsky, Co-Founder and Managing Director, G&L Geißendörfer & Leschinsky GmbH, which provides systems integration and managed services for public broadcasters in Germany. Alexander has deployed numerous live streaming events since 2000 and has worked extensively on the latency issue in sports streaming.

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At our SHIFT // Programmatic Video & TV Ad Summit a couple weeks ago we had two sessions that were connected: one that focused on executing the roadmap for success in audience buying and one that focused on maximizing data’s ROI.

Panelists for the audience buying panel included Gabe Bevilacqua (SVP of Product Management, Advanced Advertising, Viacom), Jason DeMarco (VP, Audience and Data Solutions, A+E Networks), Anupam Gupta (Chief Product Officer, 4C Insights) and Adam Hecht (VP, Monetization, SintecMedia), with Mary Ann Halford (Senior Advisor, FTI Consulting), moderating.

Panelists for the maximizing data’s ROI panel included Scott Ashby (Sr. Director, Advanced Ad Products, Fox Networks Group), Judith Hammerman (SVP, Data Solutions & Programmatic Solutions, Time Inc.), Mark Risis (Head of Global Data Partnerships, IBM Watson Advertising), Damian Garbaccio (Global Chief Revenue Officer, Nielsen Marketing Cloud), with Brian Leder (Partner and Chief Strategy Officer, Promatica), moderating.

Watch the session videos now!

Watch the session videos

Our afternoon keynote interview at the recent SHIFT // Programmatic Video & TV Ad Summit was with Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal. Mike was interviewed by Matt Prohaska, CEO and Principal, Prohaska Consulting and shared a fantastic insider’s look at how the TV industry is evolving.

Mike discussed a range of topics including how NBCUniversal has organized itself around audiences instead of verticals with content a key focus, how he defines the term “programmatic,” why data comes up in every single meeting and how it feeds NBCU’s optimization platform, what the “new” currency is and the challenge of giving up legacy approaches, which industries are adopting custom segmentation approaches first, how to overcome attribution challenges and much more.

Watch the session video now!

Watch the session video

At our recent SHIFT // Programmatic Video & TV Ad Summit, we had a great session focused on how devices and distribution are contributing to advertising paying off in new ways. Topics included how to improve audience targeting, creating value in a multi-touch world, how to unify analytics across all distribution points, why more premium content is flowing through connected TV devices, the role of ad ops and yield management, plus lots more.

Panelists included Youssef Ben-Youssef (Head of Ad Platform, Roku), Stephen Bach (SVP, Partnerships and Business Development, Vemba), Keith Grossman, Global Chief Revenue Officer, Bloomberg Media Group), Anthony Laurenzo (SVP, Non-Linear Video Strategy & Investment, Amplifi), with Tim Hanlon (Founder and CEO, The Vertere Group) moderating.

(Apologies, there was a problem with the primary audio source, so there's a little background noise)

Watch the session video now!

Watch the session video

I’m pleased to present the 399th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week we’re joined by Ross McCray, co-founder and CEO of VideoAmp, a leading video ad tech platform. VideoAmp positions itself as the “TV operating system for advertising,” working primarily with the buy side to unify linear TV and online video advertising.

Ross shares his thoughts on a range of key industry issues including how the TV networks are increasing their competitiveness relative to Google and Facebook, how friction in the buy side is being reduced as agencies revamp their organizational structures, the role of 6-second ads in driving new value, how data from tens of millions of TV viewers is now helping create targeted segments, big trends for 2018 and much more.

Listen in to learn more!
 
Click here to listen to the podcast (26 minutes, 50 seconds)

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Connected TVs and set-top box delivered VOD together accounted for 49% of premium video ad views in Q3 ’17, according to FreeWheel’s newest Video Monetization Report. The combined share is roughly stable over past year. However, STB VOD grew 54% year-over-year (with its share now up to 20%), while connected TV gained 47% YOY (with its share now 29%).

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