NeuLion leaderboard - 10-1-17

Analysis for 'Advertising'

  • Cadent Enhances Addressable TV Solution to Enable Cross-Screen Advertising

    Video ad tech provider Cadent announced this morning enhancements to its core addressable linear TV solution to enable ad delivery across OTT, network DVR and VOD as well. The entire system connects to multiple third-party ad servers through open standards so that pay-TV operators can fulfill on advertisers’ desires to plan, deliver and measure video campaigns holistically across screens.

    In a briefing, Cadent’s CTO and COO, Stephanie Mitchko-Beale told me that a big differentiator for Cadent’s solution is that all ad decisioning is done in the cloud, which reduces the load that set-top boxes must carry and allows operators to dynamically insert ads in appropriate places. Operators can aggregate audiences across the different ways viewers consumer content, in turn giving advertisers a total view of usage.

    continue reading

     
  • IBM Cloud Video - full banner - 7-7-17
  • Video Ad Tech Providers Keep Evolving With the Market’s Demands

    Yesterday I posted the recent Video Ad Summit keynote interview with Brian Lesser, CEO of GroupM North America, in which he articulated some of the key challenges facing advertisers today: consumers are harder than ever to reach, data is becoming more valuable, workflows and media buying need to be simplified and agencies need to be more streamlined, among other things.

    Video ad tech providers are well aware of these imperatives and this week, 2 new partnerships that were announced (one between YuMe and Mediaocean and the other between DataXu and Teads), along with a new strategic consulting initiative announced by SpotX, all pick up, in one way or another, on the points Brian made.

    continue reading

     
  • NeuLion full banner - 10-1-17
  • Keynote Interviews with GroupM’s Brian Lesser and Hearst’s Troy Young [AD SUMMIT VIDEO]

    We had 2 terrific keynote interviews at our recent 7th annual Online Video Advertising Summit, with Brian Lesser (CEO, GroupM North America), which was conducted by Matt Spiegel (Managing Director, Marketing & Technology Solutions, MediaLink) and with Troy Young (Global President, Hearst Digital Media), who I interviewed.

    Taken together they provide invaluable insights from both the buy and sell sides about how to succeed in the rapidly changing video industry.

    Each interview is a little over 30 minutes. Links to all of the session videos from the Ad Summit are included at the bottom of this post. Enjoy!

    Watch the keynote interviews

     
  • SHIFT Programmatic 17 Early Bird Full Banner
  • VideoNuze Podcast #378: Turner Classic Movies Emphasizes Community; AMC Premiere’s Opportunity

    I’m pleased to present the 378th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    First up this week, Colin shares reactions to a presentation he attended by Jennifer Dorian, GM of Turner Classic Movies and FilmStruck about how TCM is focusing on its core fans to build community and strengthen its brand. Colin was very impressed with the range of initiatives TCM is taking as examples of how a traditional cable TV network can deepen its relationships with viewers.  

    We then transition to discuss AMC Premiere, the new $4.99 per month service recently launched by AMC and Comcast allowing ad-free viewing of current season programs. I really like the fact that the companies are experimenting with a new business model, but as I wrote, based on other similar services, I’m not super-confident that there is huge pent-up demand to pay extra to avoid ads, especially since the programming available is limited.

    Listen in to learn more!
     
    Click here to listen to the podcast (19 minutes, 20 seconds)



    Click here for previous podcasts.

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • VertaMedia - full banner - 4-3-17
  • Putting Trust First in Online Video Advertising [AD SUMMIT VIDEO]

    Even as online video advertising booms, questions of trust continue to loom large in the industry. Whether it’s brand safety, misreported and unaudited metrics, viewability or fraud, the industry as a whole is grappling with how to instill a greater sense of trust among all parties.

    At our recent Online Video Ad Summit we had a really thoughtful session, “Putting Trust First in Online Video Advertising” in which panelists explored all of the above issues, starting with the most fundamental question, “How do we define brand safety?” It was a really illuminating discussion of all the cross-currents in play and the difficulty of resolving them cohesively, given a multitude of priorities.

    The session included Natalie Gabathuler-Scully (VP, Revenue Operations, Vevo), Jonathan Katz (VP of Demand Platforms, Trusted Media Brands), Steve Rubel (Chief Content Strategist, Edelman) and Ben Versh (Director, Media Team, Pfizer), with Eric John (Deputy Director, Video, IAB) moderating.

    Watch the video (36 minutes, 41 seconds).

    Watch the video now

     
  • VertaMedia - full banner - 4-3-17
  • Behind Programmatic Video’s Momentum [AD SUMMIT VIDEO]

    Programmatic video ad buying - using data and automation - is one of the most critical trends in how video is monetized. But as programmatic video has gained momentum, it has become a much more complicated world for publishers, advertisers, agencies and technology providers.

    At our recent Online Video Ad Summit session, “Behind Programmatic Video’s Momentum,” panelists shared insights about how they’re pursuing programmatic and succeeding, along with where key challenges remain.  

    The session included Sarah Baehr (EVP, Managing Partner, Digital, Horizon Media), Dvir Doron (Chief Marketing Officer, Cedato) and Sean Holzman (Chief Digital Officer, Bonnier), with Matt Prohaska (CEO and Principal, Prohaska Consulting) moderating.

    Watch the video (34 minutes, 48 seconds).

    And mark your calendars for Wednesday, November 29th for our 3rd annual SHIFT // Programmatic Video & TV Ad Summit in NYC!

    Watch the video now

     
  • VertaMedia - full banner - 4-3-17
  • Understanding Video’s Breakthrough Innovations [AD SUMMIT VIDEO]

    It’s no exaggeration to say there are breakthrough innovations happening in every area of video: advertising, distribution, programming, user experience, multiscreen access and lots more. As viewers, we all benefit from these innovations, which are often behind the scenes, but which hugely contribute to our experiences.

    At our recent Online Video Ad Summit, we dedicated a session to understanding innovation and how the industry is continuing to evolve in lots of ways.

    The session included Frank Besteiro (Head of Business Development & Partnerships, Vemba), Mike Proulx (Chief Digital Officer, Hill Holliday), Jesse Redniss (Chief Innovation Officer, Turner), Dave Simon (VP, Video Activation, AOL) with Brian Ring (Principal Analyst, Ring Digital) moderating.

    Watch the video (38 minutes, 11 seconds).

    Watch the session video

     
  • IBM Cloud Video - full banner - 7-7-17
  • Best Practices in a Multiscreen World [AD SUMMIT VIDEO]

    Screens are now omnipresent with viewers fluidly shifting their consumption depending on their circumstances. At our recent Online Video Ad Summit session, “Best Practices in a Multiscreen World,” panelists discussed what’s worked well for them in multiscreen, including workflows, measurement, monetization, quality of experience, storytelling, brand safety and much more.

    The session included Josh Arensberg (VP, Head of Corporate Development and Strategy, Comcast Technology Solutions), Patricia Betron (SVP, Multimedia Sales, ESPN), Scott Doyne (SVP, Product Strategy, Turner), Julie DeTraglia (VP, Ad Sales Research, Hulu), with Dan Punt (Managing Director, FTI Consulting) moderating.

    Watch the video (35 minutes, 52 seconds).

    Watch the session video

     
  • VertaMedia - full banner - 4-3-17
  • Perspective What's this? Programmatic Advertising’s Next Frontier: Server Side Ad Insertion For Long-Form Video Content

    When an uncharted territory is discovered, it’s human nature to want to explore it. Consumers’ dramatic adoption of digital video presents just such a new frontier for programmatic advertising: how to leverage Server-Side Ad Insertion (SSAI) to help media providers effectively commercialize the high-quality, long-form video experiences that consumers love.

    Digital advertising is booming, and spending on digital video in particular is hitting new heights. This year, marketers in the U.S. will spend more money on digital ads than on TV1 and digital spend in the U.S. will grow 15.9 percent—an additional $83 billion in revenue. Perhaps more remarkably, by 2020, fully half of the rising spend on digital video will transact via programmatic channels in automated marketplaces.

    continue reading

  • NeuLion full banner - 10-1-17
  • Comcast Launches Ad-Free AMC Premiere

    AMC Premiere, an ad-free version of the popular cable network AMC, will be available for $4.99 per month to Comcast’s Xfinity TV subscribers, the latest initiative by pay-TV incumbents to offer more flexible access to viewers. AMC Premiere provides ad-free access to the network’s current season programs along with a variety of exclusive and first-look content and movies.

    However, AMC Premiere does not include past seasons of “The Walking Dead” for example, or any of the iconic programming like “Mad Men” or “Breaking Bad,” which put AMC on the map for high-quality originals. All of those have long been licensed to Netflix. The most recent season of “The Walking Dead,” as well as prior ones, are available on demand from Comcast for $2.99 per episode. Many other shows from other networks are available at no charge on demand from Comcast.

    continue reading

     
  • SHIFT Programmatic 17 Early Bird Full Banner
  • The Playbook for Surviving and Thriving in the Platform Era [AD SUMMIT VIDEO]

    It’s no secret that Google, Facebook and other social platforms can help video publishers expand their audience reach and monetization. But the downside is they create risks around losing control of the business, exposing valuable viewer insights and reducing margins. All publishers are grappling with how to balance opportunity and risk with respect to their platform strategies.

    At our Online Video Ad Summit, we had a really thoughtful panel called “The Playbook for Surviving and Thriving in the Platform Era” which dug into many of these issues and how publishers/agencies are managing the inherent tradeoffs.

    The session included Jarrod Dicker (Head of Commercial Product and Technology, Washington Post), Paul Marcum (President, Truffle Pig), Michael Shane (Global Head of Digital Innovation, Bloomberg Media), with Lorne Brown (President, SintecMedia) moderating. All participants offered highly specific examples of their decision-making and what’s working for them.

    Watch the video (37 minutes, 27 seconds).

    Watch the video now!

     
  • NeuLion full banner - 10-1-17
  • How to Monetize Mobile Video’s Coming Explosion [AD SUMMIT VIDEO]

    Mobile video usage is exploding as smartphones proliferate, adoption of unlimited data plans grows and social platforms dominate. In this context, optimizing mobile video monetization is more important than ever. At our recent Online Video Ad Summit, our panel “How to Monetize Mobile Video’s Coming Explosion” explored the various opportunities and challenges mobile video represents. These include the context, measurement, fragmentation, ad formats, ad load, viewers’ expectations and lots more.

    The session included Brian Danzis (Head of Global Video Monetization, Spotify), Romain Job (GM, Americas, Smart AdServer), Justin Fadgen (VP, Business Development, Beachfront Media) and Mike Law (EVP, Managing Director of Video Investments, Dentsu Aegis Network U.S.) with Tim Hanlon (CEO, The Vertere Group) moderating.

    Watch the video (35 minutes, 30 seconds).

    Watch the video now!

     
  • IBM Cloud Video - full banner - 7-7-17
  • Exploring Premium Video’s Winning Formula [AD SUMMIT VIDEO]

    Although more video is being produced than ever, for advertisers, premium video remains the most sought-after. At last week’s 7th annual VideoNuze Online Video Ad Summit, our opening panel “Exploring Premium Video’s Winning Formula,” dug into why premium video is so valuable and how it can maintain its desirability.

    The session included Maureen Bosetti (Chief Partnerships Officer, Initiative), Pooja Midha (SVP, Digital Ad Sales & Operations, Disney ABC Television Group) and Scott Rosenberg (SVP/GM, Advertising, Roku), with James Rooke (GM, Publisher Platform, FreeWheel) moderating.

    (Note, I’ll be posting all of the VideoNuze Ad Summit videos over the next couple of weeks)

    Watch the video (37 minutes, 44 seconds).

    Watch the video now!

     
  • VertaMedia - full banner - 4-3-17
  • VideoNuze Podcast #375: Interview With FreeWheel’s Mike Lawlor on Q1 VMR

    I’m pleased to present the 375th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week we’re excited to have Mike Lawlor, FreeWheel’s SVP of Client Services, join us to dig into the company’s Q1 ’17 Video Monetization Report, which it released on Wednesday at the VideoNuze Ad Summit.

    First up, we talk about the meteoric growth in OTT devices, which when coupled with set-top box video, means nearly half of all ad views in premium video now occur on TVs. FreeWheel calls this the “new living room” and Mike describes the drivers of this growth and what it means for programmers and advertisers.

    Overall, it was the 25th straight quarter of double digit percentage growth for online video, and we discuss whether this amazing streak will continue. We cover a lot of other ground, including what types of programming viewers are watching, what role programmatic is playing for premium video, the importance of improving the viewers’ ad experiences and much more.

    FreeWheel’s VMR continues to be an incredibly valuable piece of research, helping industry analysts and executives better understand how disruption is playing out. The VMR is available as a complimentary download.

    Listen in to learn more!
     
    Click here to listen to the podcast (25 minutes, 37 seconds)



    Click here for previous podcasts.

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • SHIFT Programmatic 17 Early Bird Full Banner
  • FreeWheel Q1 ’17 VMR: Connected TV Viewing Share Up 16x to Top Spot

    Connected TVs now account for more ad views in premium video content in the U.S. than any other type of device, according to FreeWheel’s Video Monetization Report for Q1 ’17, which was released at VideoNuze’s 7th annual Online Video Ad Summit in NYC Wednesday morning. Connected TVs, or “OTT devices” as FreeWheel calls them, claimed 32% of ad views in Q1, up 16x from their 2% share just 4 years ago.

    In addition, set-top box VOD accounted for another 16% of ad views. Combined with connected TVs’ 32% share, nearly half, or 48% of premium ad views in the U.S. are now occurring in what FreeWheel calls the “new living room.”

    continue reading

     
  • IBM Cloud Video - full banner - 7-7-17
  • LAST CHANCE to Register for Tomorrow's Video Ad Summit

    The 7th annual VideoNuze Online Video Ad Summit is tomorrow, Wednesday, June 14th in NYC. So if you've been wavering about whether to attend, now’s your last chance!

    Over 500 industry executives are registered to attend, providing great opportunities to network and meet colleagues. The program includes 43 speakers on 13 different sessions throughout the day. We’ll start off with FreeWheel’s James Rooke presenting brand new data from the company’s Q1 ’17 Video Monetization Report.

    Our 2 keynote discussions are with Troy Young, Global President, Hearst Digital Media and Brian Lesser, CEO, GroupM North America. Other sessions include executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, Hulu, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Pfizer, VEVO, Viacom and many others.  

    Thanks to our 15 fantastic partners, Title partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba and Branding Partners Brightcove, JW Player, Roku and SpotX. As always, I'm extremely grateful for our partners' generous support!

    Join us by registering now!

     

     
  • IBM Cloud Video - full banner - 7-7-17
  • Over 400 Registered for Next Week’s Video Ad Summit; 40+ Speakers and 13 Sessions

    The 7th annual VideoNuze Online Video Advertising Summit in NYC is just one week away, next Wednesday, June 14th, in NYC. Over 400 executives from throughout the industry are already registered for this premier day of learning and networking.

    The program is also now finalized, with 44 speakers on 13 sessions including keynote interviews, a fireside chat, panel discussions and presentations that cover the most important topics in the industry. The program is well-curated to optimize each session’s particular focus.

    Among the highlights of the day:

    - FreeWheel’s GM, Publisher Platform, James Rooke will kick off the day debuting key data from the company’s brand new Q1 ’17 Video Monetization Report. James will then moderate a panel discussing premium video’s central role in the industry.

    - Morning keynote discussion with Troy Young, Global President, Hearst Digital Media exploring the company’s strategy to succeed in video.

    - Afternoon keynote discussion with Brian Lesser, CEO, GroupM North America on the new rules of video advertising.

    - Spotlight fireside chat with Jonathan Carson, President of Mic, a millennial-focused premium news provider which just raised over $21 million and is using video to drive its business.

    - Panel discussions on topics including monetizing mobile video, thriving in the platform era, understanding how data investments are paying off, best practices in multiscreen, restoring trust and brand safety, exploring video’s innovations, digging into programmatic’s rise and much more.

    - Networking, networking and more networking. Meet industry colleagues at breakfast, lunch, breaks, cocktails and more.

    - Meeting 15 fantastic sponsors and learning about how their products and solutions are driving the market forward.

    All of this in a single day - I hope to see you next Wednesday.

    Learn more and register now!

     
  • IBM Cloud Video - full banner - 7-7-17
  • Alphonso Raises $5.6 Million to Scale TV Data Services

    TV data provider Alphonso has raised $5.6 million, led by Manifest Investment Partners and including individual investors such as former TV executive Jeff Sagansky. Alphonso plans to use the funds to increase domestic and global distribution and ramp up hiring. Alphonso said it’s been profitable since 2014 and has been customer-funded.

    Alphonso is among the companies that is using data to improve the impact and efficiency of TV advertising. The company has built its Alphonso TV Data Cloud by tracking all of the programming and ads that appear on 200+ broadcast and cable TV networks in the U.S. plus top OTT services. In addition, Alphonso has its automated content recognition (ACR) embedded in 40 million+ set-top boxes, smart TVs and smartphones that monitor and record what viewers are watching in real time.

    continue reading

     
  • VertaMedia - full banner - 4-3-17
  • FreeWheel Will Release Its Q1 ’17 Video Monetization Report at the June 14th VideoNuze Ad Summit

    I’m excited to share that FreeWheel will release its Q1 ’17 Video Monetization Report (VMR) at the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th in NYC.

    FreeWheel’s GM, Publisher Platform, James Rooke will kick off the morning by presenting key data from the new VMR. He will then moderate a session “Exploring Premium Video’s Winning Formula,” including Maureen Bosetti (Chief Partnerships Officer, Initiative), Pooja Midha (SVP, Digital Ad Sales & Operations, Disney ABC Television Group) and Scott Rosenberg (SVP/GM, Advertising Roku).

    FreeWheel’s VMR has become the gold standard for understanding how ad-supported premium video is consumed across connected and mobile devices. The VMR includes critical data on ad growth by duration, by type of content provider and by ad breaks. The VMR also provides insights into the adoption of programmatic video buying as well as international and TV Everywhere adoption.

    All Ad Summit attendees will receive a hard copy of the Q1 ’17 VMR as well. FreeWheel is the Title partner for this year’s Ad Summit.

    The Ad Summit program now includes over 40 industry executives are confirmed to speak on 13 different sessions. Highlights of the program include keynote discussions with Troy Young, Global President of Hearst Digital Media and Brian Lesser, CEO of GroupM North America plus a Spotlight Fireside Chat with Jonathan Carson, President of Mic, fast-growing millennial-focused publisher.

    Other industry executives from Bloomberg Media, Bonnier, Dentsu Aegis Network U.S., Disney ABC Television, Edelman, ESPN, Hill Holliday, Hulu, IAB, Initiative, MDC Media Partners, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Pfizer, Reuters, USA Today Network, VEVO, Viacom and others.

    Don’t miss out - learn more and register now!

     
  • SHIFT Programmatic 17 Early Bird Full Banner
  • Startup Vinyl Trading Desk Raises $750K to Simplify Video Buying

    Startup Vinyl Trading Desk, founded by longtime Altitude Digital COO Devin Yeager, has raised an initial round of $750K from FastPay. Devin told me in a briefing that Vinyl’s platform unifies and simplifies ad buying across video, search and social for clients starting with budgets as little as $1,500. The new funds will be used mainly for product development and building sales and marketing staff.

    continue reading

     
  • SHIFT Programmatic 17 Early Bird Full Banner

Sample