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Monday, September 22, 2014

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Analysis for 'Advertising'

  • Bright House Chooses BlackArrow for Dynamic Video Ads

    Bright House Networks, the sixth largest cable TV operator in the US, with 2.5 million subscribers, has announced that will use BlackArrow for dynamic video ad insertion (DAI) for on-demand and multi-screen delivery. As viewers continue to embrace both VOD and myriad viewing devices - and operators make more content and TV Everywhere options available - effectively monetizing these streams is becoming more and more essential.

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  • NewFronts, Upfronts and the Battle for Video Ad Budgets [AD SUMMIT VIDEO]

    One of the highlights of the recent Video Ad Summit was a session including Jackie Kulesza, SVP, Director, Video, Starcom MediaVest and Adam Shlachter, Head of Media Activation, Digitas LBi, focused on the NewFronts, Upfronts and future of video ad budgets. The discussion was driven by Jim Nail, Principal Analyst at Forrester Research.

    Adam and Jackie provided a wealth of insights into how video ad buying has evolved at their agencies and how they believe the market will work down the road. They provide perspectives on the NewFronts, where video ad budgets are being sourced from, how clients' strategies are changing and much more. For anyone looking for the agency perspective on online video advertising, it's a very worthwhile 35 minutes.

    watch the sesion video

     
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  • Deep Dive Into Mobile Video Advertising [AD SUMMIT VIDEOS]

    At last month's Video Ad Summit, mobile video was a big topic of conversation. Kicking off the day, eMarketer's principal analyst, David Hallerman, walked the audience through his firm's online video ad forecast, including the mobile component, which it estimates will quadruple to $5.44 billion by 2018, over 44% of of total online video ad spending (the full forecast is available for complimentary download here).

    Later in the day, Jim Spencer, president and founder of Newsy (an ad-supported mobile video news app acquired earlier this year by E.W. Scripps) led a spirited panel on how media and technology companies are keeping up with mobile video's surging adoption. Joining him on the session were Ashish Chordia (founder & CEO, Alphonso), Jason Krebs (head of sales, Maker Studios), Rebecca Paoletti (CEO and co-founder, CakeWorks LLC) and Canaan Schladale-Zink (VP, Sales North America, Sizmek).

    Videos of each of the sessions follow below.

    watch the videos

     
  • Beachfront Media - full banner - 7-10-14
  • How to Deliver Immersive HTML5 Video Ads to Any Set-Top Box [AD SUMMIT VIDEO]

    Watching online video on connected TVs is now completely mainstream, as evidenced by Hulu noting that 62% of its views are on connected TVs. This powerful trend makes delivering immersive HTML5 video ad experiences to connected TVs and pay-TV set-top boxes an imperative for advertisers to accomplish their reach and frequency goals.

    At the recent Video Ad Summit, Active Video demo'd how they're solving this problem, by rendering ads in the cloud and then delivering them - with full interactivity - to any type of set-top box. In the demo, ads from American Express and L'Oreal illustrate how it works. The Active Video presentation followed one by Quiznos, showcasing their "Toasty.TV" campaign, which would be a perfect fit for a living room experience.

    watch the demo

     
  • Beachfront Media - full banner - 7-10-14
  • Nielsen Touts Momentum For Mobile Online Campaign Ratings

    Nielsen is touting momentum for its mobile Online Campaign Ratings (OCR), citing adoption by over 20 different agencies, content providers and video ad platforms including Adap.tv, AdColony, BrightRoll, Collective, Defy Media, Digitas LBi, Drawbridge, Evolve Media, Freewheel, GroupM, Innovid, LiveRail, Lotame, Rocket Fuel, Rhythm NewMedia, Torrential, Tremor Video, TubeMogul, Twitch, Vdopia, Verve, Videology and YuMe.

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  • "TV is Video, But is Video TV?" [AD SUMMIT VIDEO]

    One of our early sessions at the recent Video Ad Summit was "TV is Video, But is Video TV?" which included Doug Knopper (Co-CEO, FreeWheel), Peter Naylor (SVP, Ad Sales, Hulu), Fred Santarpia (EVP, Chief Digital Officer, Conde Nast Entertainment) and Dan Suratt (EVP, Digital Media and Business Development, A+E Networks), with me moderating.

    The question is highly relevant as it influences how ad spending will evolve and how pay-TV's value proposition will be perceived given the proliferation of online originals. Our panelists offer a range of perspectives, with some consensus that if it's long-form, high-quality, rights-managed and brand-safe online video, there's no practical difference vs. TV. One data point that Peter shares - that 62% of Hulu's content is now viewed on connected TV devices - underscores how mainstream online video viewing has become.

    watch the session video

     
  • Beachfront Media - full banner - 7-10-14
  • Land Rover Case Study: How Online Video Drives "Mid-Funnel" Success [AD SUMMIT VIDEO]

    After a short medical leave last week, I'm back in the saddle and have many new videos to share of last month's Video Ad Summit. One of our morning case studies focused on Land Rover and how online video advertising can be used for "mid-funnel" success - combining the best of video's branding reach with the potential of direct-response advertising's lead generation.

    watch the session video

     
  • Beachfront Media - full banner - 7-10-14
  • VideoNuze Podcast #234 - Yahoo, CBS, Seinfeld/Crackle and More

    I'm pleased to present the 234th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week we touch on a few different topics that caught our attention, including Yahoo's deal to pick up another season of "Community," after NBC dropped it (plus we discuss Yahoo's other video moves). Then we turn to CBS's research head's reveal that the network generates up to 20% more revenue per viewer online than on TV.

    We also review whether HBO premiering the first episode of its new series "The Leftovers" on Yahoo (plus similar efforts by other premium networks) will succeed. Finally, we're both impressed with Jerry Seinfeld's new Acura ads and how they blur the lines between content and advertising. Seinfeld is a huge online video enthusiast as I noted earlier this year.

    Listen in to learn more!

    Click here to listen to the podcast (18 minutes, 41 seconds)



    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
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  • Deep Dive Into Programmatic Video Advertising [AD SUMMIT VIDEO]

    Last week's Video Ad Summit program included two sessions on programmatic video advertising, one of the biggest trends in the business today. The morning session focused on the buy/agency side and included executives from Harmelin Media, TubeMogul and Xaxis. The afternoon session focused on the sell/publisher side and included executives from Google, LiveRail, VEVO, Videology and Weather. Both were moderated by Ashley Swartz, CEO and founder of Furious Minds. Videos of both sessions are below.

    Watch the videos

     
  • Akamai - full banner - 9-17-14
  • eMarketer: Mobile Video Ads to Quadruple to Nearly $5.5 Billion by 2018

    eMarketer is forecasting that mobile video advertising will nearly quadruple in size from $1.44 billion in 2014 to $5.44 billion in 2018. The forecast is part of eMarketer's new "US Mobile Video Advertising 2014" report which eMarketer is offering for exclusive, complimentary download to VideoNuze readers.  

    At last week's VideoNuze Online Video Ad Summit, eMarketer's Principal Analyst David Hallerman previewed some of the data in his opening presentation. The session was video-recorded and will be available soon. In the meantime, Beet.tv interviewed David at the Ad Summit and I've embedded the video below.

    continue reading on VideoNuze iQ

     
  • Beachfront Media - full banner - 7-10-14
  • Follow Tomorrow's Video Ad Summit on Twitter

    Tomorrow's VideoNuze Online Video Advertising Summit promises to be a premier day of learning and networking for 400+ industry executives already registered. We have 45 industry leaders on 14 different sessions spanning all of the hottest online video ad industry topics (for more, see full program here). On a personal level, I'm looking forward to seeing lots of familiar industry colleagues and meeting many new ones.

    For those that are unable to attend, plan to follow all of the action on Twitter at #VideoAdSummit, which will also be embedded on VideoNuze. For the first time, I'm bringing in a dedicated social media expert, Steve Safran, who will be tweeting all of the day's most important nuggets. In the past, when I've been unable to attend others' conferences I've wanted to, I've found that a high-impact twitter stream is the next best thing to being there. I hope you'll agree.

    And, if you're still considering attending, I'm keeping registration open until 6pm tonight.

    The Ad Summit is generously supported by 18  industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Alphonso, Brightcove, Eyeview, FreeWheel, LiveRail, Sizmek, TubeMogul, Turn and Videology plus Branding Partners Beachfront Media, Innovid, Mixpo, Optimatic and SpotXchange.

    Learn more and register now!

     
  • Beachfront Media - full banner - 7-10-14
  • Twitter's SnappyTV Deal is All About "Winning the Moments That Matter"

    In case you missed it, last Thursday Twitter acquired SnappyTV, a cloud-based video platform that allows content providers and brands to quickly create clips from live video and then distribute them through social media. It's a highly strategic deal for Twitter, further positioning the company to "win the moments that matter" for both audience and monetization.

    "Win the moments that matter" is a phrase I first heard from YouTube executives a couple of years ago and it has great relevance for the Twitter-SnappyTV deal. The massive trends around mobile devices, social media, content syndication and video have created a sweet spot for TV networks and rights-holders to drive huge traffic spikes by making highly newsworthy moments readily available to fans.

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  • Akamai - full banner - 9-17-14
  • Video Ad Summit Finalized: 45 Speakers, 14 Sessions, 17 Sponsors, All In 1 Amazing Day

    The full program for the June 25th VideoNuze Online Video Advertising Summit in NYC is now complete, with 45 industry leaders set to appear on 14 different sessions that will cover all of the hottest online video ad industry topics (see full program here). If your business relies in any way on online video advertising's success, the Video Ad Summit is a highly-focused, must-attend day of learning.

    With over 350 executives already registered to attend, the Video Ad Summit is also an excellent day of networking and business development. Registrants hail from throughout the ecosystem - ad agencies, brands, content providers, technologists, venture capitalists, journalists and others. With luck the weather will cooperate and we'll have lunch and end-of-day cocktails on the beautiful terrace, with spectacular views of the Empire State Building.

    A few additional bonuses:

    - All attendees will receive complimentary, exclusive access to eMarketer's new mobile video advertising report.

    - All attendees will be able to drop their business card at ILoveVideo.tv's table-top to win an iPad Mini.

    - All attendees are also registered for CEWeek's free exhibits and conferences.

    - And all early bird registrants (you know who you are!) are eligible to win a 50-inch Samsung LED Smart TV and Roku Streaming Stick, provided by Innovid.

    The Ad Summit is generously supported by 17 industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, Sizmek, TubeMogul, Turn and Videology plus Branding Partners Beachfront Media, Innovid, Mixpo, Optimatic and SpotXchange.

    Learn more and register now!

     
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  • Two New Reports Reveal In-Depth Dynamics of Video Ad Market

    Recently released data from online video ad platforms Videology and LiveRail reveal in-depth dynamics of the fast-moving online video ad industry.

    First, in an analysis of 2.4 billion video impressions Videology delivered in Q1 '14, it found that 91% of advertisers bought video ads based on a guaranteed CPM (cost per impression), similar to how traditional TV advertising is bought. This was an increase of 6% vs. Q4 '13.

    The desktop still dominates for online video ad campaigns, as 78% were for desktop-only, followed by 10% for desktop plus mobile, 6% for desktop/mobile/connected TV, 5% for mobile only and 1% for other connected TV. Videology found that 35% of campaign used some type of 3rd-party verification, including Nielsen's OCR or comScore's vCE.

    continue reading on VideoNuze iQ

     
  • Beachfront Media - full banner - 7-10-14
  • VideoNuze Podcast #230: Crackle, HuffPost Live and Online Video Ad Growth Ahead

    I'm pleased to present the 230th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week found Colin at the BroadbandTV Con event in Santa Clara where he was impressed by the 2 keynotes, by Eric Berger, EVP, Digital Networks, Sony Pictures Television (Crackle) and Roy Sekoff, President and Co-Creator of HuffPost Live. Eric and Roy provided insights about their strategies and the audiences they're pursuing. Both services are highly successful in their own ways. Colin shares his observations, and compares and contrasts the two.

    One commonality is that both services are free to viewers and ad-supported, which brings us to our next topic, PwC's growth forecast for online video advertising, which I covered this week. We dig into the details and other PwC numbers. Even though PwC projects video ad spending will more than double, to $6.8 billion in 2018, Colin actually believes the forecast is too conservative. He explains why and what would really impress him.

    Listen in to learn more!

    Click here to listen to the podcast (18 minutes, 29 seconds)


    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • Beachfront Media - full banner - 7-10-14
  • PwC: U.S. Online Video Advertising Will Double By 2018, To $6.8 Billion

    PwC released its Entertainment & Media Outlook for 2014-2018 yesterday, forecasting that online video advertising in the U.S. will hit nearly $6.8 billion in 2018, more than double the projected 2014 level of $3.3 billion.

    PwC sees video advertising as achieving a 19.5% compound growth rate from 2013-2018, trailing only mobile Internet advertising, forecast at 22.1% CAGR. Video advertising's share of all wired Internet advertising is projected to jump from 8.7% in 2014 to 14.5% in 2018.

    continue reading

     
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  • LAST DAY to Save $100 on Video Ad Summit Registration and to Win a 50-inch LED TV

    Today is the last day to save $100 on tickets to the June 25th VideoNuze Online Video Advertising Summit in NYC. As a bonus, all early bird registrants will also be entered to win a $1,000 50-inch Samsung LED Smart TV and a Roku Streaming Stick, provided by Innovid. Registrants are also cross-registered for CEWeek's exhibits and free conferences.

    We have an exciting full-day program planned, with executive speakers from A+E Networks, Allstate, AOL, Comcast, comScore, Conde Nast, Digitas, eMarketer, Forrester, Google, GroupM, Hulu, Jaguar Land Rover, Mindshare, News Corp., Nielsen, Newsy, Quiznos, Sporting News Media, StyleHaul, Starcom MediaVest, VEVO, Weather Company, Xaxis and many others. (see program here)

    We'll be covering all of the hottest industry topics in a variety of formats - panel discussions, case studies, fireside chat interviews, presentations and more. For anyone  in the industry looking for a soup-to-nuts deep-dive, and outstanding networking with 300+ industry executives, I highly recommend attending.

    The Ad Summit is generously supported by 15 industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul, Turn and Videology plus Branding Partners Innovid, Mixpo, Optimatic and SpotXchange.

    Register now and save!

     
  • Akamai - full banner - 9-17-14
  • FreeWheel Integrates Adap.tv for Programmatic TV Ad Trial

    FreeWheel is integrating Adap.tv's programmatic reserved technology with its FourFronts solution, so advertisers can use their proprietary data to buy select online video ad inventory from premium content providers.The integration is meant to support a trial announced earlier this month under which ABC and ABC Family initially, will allow select ad buyers to access reserved inventory.

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  • Perspective What's this? Dark Matter: Shining a Light on Programmatic Video

    We've all heard the good news: programmatic video is growing fast. New reports showing ambitious predictions are great clickbait fodder for the trade press and all of us video adtech people are happy to bask in these figures.This mojo, however, has been threatened by a raft of publicity around fraudulent traffic being a large part of that growth. And by large part we mean up to 70%. Some of the most important players in the industry, such as TubeMogul, Tremor and Vindico have ramped up their efforts in order to combat fraud but there is a lot more work to do yet.

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  • Beachfront Media - full banner - 7-10-14
  • Early Bird Discount Ends in a Week for Video Ad Summit: Save $100 Now and Win a 50-inch LED TV

    There's just one week left to take advantage of early bird discounted registration for the June 25th VideoNuze Online Video Advertising Summit in NYC. All early bird registrants save $100 and are entered to win a $1,000 50-inch Samsung LED Smart TV and a Roku Streaming Stick, provided by Innovid. If you're thinking of coming, now's the time to act!

    I'm super-excited about the 4th annual VideoNuze Ad Summit as we'll be diving into so many of the hottest topics in the industry today such as multi-screen, branded entertainment, NewFronts/Upfronts, mobile video, programmatic (from both buy and sell sides), merging of TV and online, and more.

    We'll also have great case studies on how marketers are leveraging online video advertising in new and effective ways. Kicking the day off will be eMarketer's David Hallerman, who will share his forecast for video advertising's growth, along with the dependencies.

    The Video Ad Summit is all about learning and executives from leading companies such as Allstate, Comcast, Conde Nast, Digitas, eMarketer, Forrester, Google, Hulu, Jaguar Land Rover, News Corp., Nielsen, Quiznos, Sporting News Media, StyleHaul, Starcom MediaVest, VEVO, Weather Company, Xaxis - plus many others - will be sharing insights.

    The Ad Summit is also a high-impact day of industry networking as we typically have around 300-350 attendees from around the ecosystem.

    The Ad Summit is generously supported by 15  industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul, Turn and Videology plus Branding Partners Innovid, Mixpo, Optimatic and SpotXchange.

    Register now and save!

     
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