Beachfront Leaderboard - 10-29-15

Analysis for 'Advertising'

  • Lots of Insights at Today’s SHIFT // 2015 Programmatic Video & TV Ad Summit

    We had a jam-packed day at SHIFT // 2015 Programmatic Video & TV Ad Summit today, with 50+ industry leaders speaking on 14 sessions. There were tons of insights shared about what programmatic does and doesn’t mean for video & TV, with more than a few speakers saying they strongly dislike the term “programmatic” even being used in this context!

    Our 2 keynotes guests, Donna Speciale, President of Turner Ad Sales, who was interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting and Lou Paskalis, SVP, Bank of America, who was interviewed by Michael Kassan, Chairman and CEO, MediaLink, totally hit it out of the park with their incisiveness and candor.

    Many thanks to all of our speakers, our 18 sponsors and the hundreds of industry colleagues who attended.

    I’ll have many more takeaways to share about SHIFT in the coming days and will also be posting all of the session videos on VideoNuze. There are also lots of tweets at #ShiftVideo2015!

     
  • thePlatform full banner - 2-6-15
  • LAST CHANCE to Register for Tomorrow's SHIFT // 2015 Programmatic Video & TV Ad Summit

    The SHIFT // 2015 Programmatic Video & TV Ad Summit is tomorrow, Tuesday, December 1st in NYC. If you've been on the fence about whether to attend, this is your last chance to decide. Here's are some incentives:

    Over 50 industry leaders will be speaking on 14 sessions. Executive speakers represent companies including A+E Networks, ABC, AMC Networks,  American Express, Assembly, Bloomberg Media, Business Insider, Fox Networks, Havas Media, Trilia/Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, NBCU, RAPP, Razorfish, Roku, The Weather Company, Tribune Media, Truffle Pig, Viacom, VivaKi, Xaxis plus many others.

    Our 2 fantastic keynote guests are Donna Speciale, President of Turner Broadcasting Ad Sales, who will be interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting and Lou Paskalis, SVP, Bank of America, who will be interviewed by Michael Kassan, Chairman and CEO, MediaLink.

    Over 450 industry colleagues are registered, guaranteeing a premier day of networking and learning.

    A special bonus will be Lior Manor, an internationally-recognized mentalist, who will be doing a 20-minute show during cocktails, courtesy of Jinni. He’ll also join me on stage briefly in the afternoon to provide a couple of teasers. It will be a lot of fun!

    Many thanks to our 18 generous sponsors, Title Partner Adobe; Premier Partners Altitude Digital, FreeWheel, Jinni, TubeMogul and Videology; Headline Partners Beachfront Media, comScore, JW Player, Levels Beyond, Ooyala, Operative, Placemedia, SpotX and Teads.tv; and Branding Partners Alphonso, Cedato and Roku.

    Please join us for this must-attend day of learning and networking!

    Learn more and register now!

     
  • Beachfront full banner - 10-29-15
  • Over 50 Speakers on 14 Sessions at Dec. 1st SHIFT // 2015 Programmatic Video & TV Ad Summit

    The program is now locked down for the SHIFT // 2015 Programmatic Video & TV Ad Summit on Tuesday, December 1st in NYC, with over 50 industry leaders speaking on 14 sessions. A ton of work has gone into developing the program, and I’m confident it will be the highest impact conference of the year focused on programmatic video & TV.

    Speakers represent the full ecosystem, including A+E Networks, ABC, AMC Networks,  American Express, Assembly, Bloomberg Digital, Business Insider, Fox Networks, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, NBCU, RAPP, Razorfish, Roku, The Weather Company, Tribune Media, Truffle Pig, Viacom, VivaKi, Xaxis plus many others.

    Donna Speciale, President of Turner Broadcasting Ad Sales, will be our morning keynote guest, interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting. Lou Paskalis, SVP, Bank of America, will be our afternoon keynote guest, interviewed by Michael Kassan, Chairman and CEO, MediaLink.

    I’m also pleased to share that Lior Manor, an internationally-recognized mentalist, will be doing a 20-minute show during cocktails, courtesy of Jinni. He’ll also be on stage briefly in the afternoon which will spice things up. He’s an incredible entertainer and will add a fun element to SHIFT.

    Many thanks to our 18 generous sponsors, Title Partner Adobe; Premier Partners Altitude Digital, FreeWheel, Jinni, TubeMogul and Videology; Headline Partners Beachfront Media, comScore, JW Player, Levels Beyond, Ooyala, Operative, Placemedia, SpotX and Teads.tv; and Branding Partners Alphonso, Cedato and Roku.

    Please join us for this must-attend day of learning and networking!

    Learn more and register now!

     
  • Akamai - full banner - 11-24-15
  • FreeWheel’s Q3 Video Monetization Report Shows Continued Industry Growth

    FreeWheel has released its Q3 ’15 Video Monetization Report (VMR), which reveals the continuation of a number of important industry trends. Both ad views and video views grew 28% vs. Q3 ’14, consistent with growth rates seen over the past few quarters.

    Live video was once again the fastest-growing genre, with a 113% year-over-year growth, compared to 30% for long-form and 9% for short-form. Sports was again the biggest driver of live with 63% of sports video viewed live, compared with 17% of news video viewed live (other genres were in low single digits). News had the biggest proportion of short-form (76%), while Entertainment (60%) ad Kids (59%) had the biggest proportion of long-form.

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  • thePlatform full banner - 2-6-15
  • Videology - White Ops Study Details Cost of Bots on Video Advertising

    Fraud in video advertising is a significant problem causing billions of dollars in losses throughout the industry. To help drive a common understanding and gain consensus around what should be done, last Thursday Videology and White Ops released a valuable new white paper, “Eradicating Bot Fraud: The Path to Zero Tolerance.”

    The paper explains all the different causes of video ad fraud, focusing on bots, or non-human traffic, which are considered the most pervasive type of fraud. Bots distort the market because they trigger an ad view even though no human being ever actually saw the ad. Bots are active in all types of video, from long-tail to premium. Videology and White Ops found that a higher percentage of traffic at night contains bots and that users age 65+ are 69% more likely to be hosting bots through an outdated browser.

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  • thePlatform full banner - 2-6-15
  • LAST DAY to Save $100 and Win a 50-Inch Sharp Roku TV at Dec. 1st SHIFT // 2015 Programmatic Video & TV Ad Summit

    Today is the last day to get discounted early bird tickets for the SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC. Early bird registrants save $100 on regular tickets and will be entered to win a 50-inch Sharp Roku TV, generously provided by Roku. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code).

    SHIFT will feature 45+ industry leaders from ABC, Altitude Digital, Assembly, Bloomberg Digital, comScore, Fox, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, Operative, Razorfish, Roku, SpotX, The Weather Company, TubeMogul, Viacom, Videology VivaKi, Xaxis and others. Donna Speciale, President of Turner Broadcasting Ad Sales, will be our keynote guest, discussing the company’s data and audience-based buying initiatives.

    Please join us for this must-attend day of learning and networking!

    Learn more and register now!

     
  • Akamai - full banner - 11-24-15
  • Sticky Pioneers Eye-Tracking and Facial Coding to Discover Video Ads’ Impact

    For all the billions of dollars that are now spent on online video advertising, surprisingly little is known about viewers’ reactions and engagement with specific ads, beyond core metrics like view-throughs and click-throughs. To provide far greater insights about ads’ impact, Sticky, a biometric eye-tracking analytics company, is pioneering new approaches combining eye-tracking and facial coding. Jeff Bander, Sticky’s president, recently briefed me and shared data from campaign research it conducted with AOL.

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  • thePlatform full banner - 2-6-15
  • VideoAmp Raises $15 Million to Optimize Cross-Screen Video Ad Campaigns

    VideoAmp, a startup focused on optimizing cross-screen video ad campaigns, has raised a $15 million Series A round led by RTL Group, with participation from existing investors. The new funds will be used for product and business development. VideoAmp has raised $17.2 million to date. RTL is already active in the video space, having invested in both SpotX and clypd.

    A video ad tech financing like this would have happened on a near-weekly basis just a few years ago, but with investor confusion about the space due to fragmentation (see the LumaScape), as well as uncertain market conditions, VideoAmp’s raise is quite unusual. Yesterday I spoke to VideoAmp’s CEO Ross McCray and its chief business officer, Jay Prasad, to learn more about company differentiators and how it succeeded with the financing.

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  • Akamai - full banner - 11-24-15
  • Perspective What's this? What Works in Social for Mobile Video and Why All Mobile Marketers Should Care

    Mobile video is currently the fastest growing digital ad category, according to eMarketer, and is expected to bypass desktop by the end of this year. While large traditional publishers are quickly reimagining themselves in mobile environments, the massive shift is actually being led by popular social media platforms.
     
    Facebook, Twitter, YouTube, Pinterest, SnapChat and Instagram are all investing heavily in mobile video, and for good reason: mobile video ads drive more engagement and are very effective in influencing purchase intent. Marketers undoubtedly want to take advantage of that kind of ad performance, especially with consumers spending more time using mobile devices than watching TV.

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  • Akamai - full banner - 11-24-15
  • Beachfront Media Launches Full Service RISE OTT Platform For Connected TVs and Mobile

    Beachfront Media has launched RISE, a full-service OTT platform for independent video creators to deliver their apps to connected TVs and mobile devices. Beachfront’s CEO and founder Frank Sinton told me that RISE is meant primarily for popular video creators who are becoming their own brands to reach audiences seamlessly across multiple devices.

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  • Akamai - full banner - 11-24-15
  • Only 1 Week Left to Save $100 and Win a 50-Inch Sharp Roku TV at Dec. 1st SHIFT // 2015 Programmatic Video & TV Ad Summit

    Reminder that there’s just 1 week left to take advantage of discounted early bird tickets for the SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC. Early bird registrants save $100 on regular tickets and will be entered to win a 50-inch Sharp Roku TV, generously provided by Roku. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code).

    There are now over 40 industry leaders scheduled to speak at SHIFT from ABC, Altitude Digital, Assembly, Bloomberg Digital, comScore, Fox, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, Operative, Razorfish, Roku, SpotX, The Weather Company, TubeMogul, Viacom, Videology VivaKi and Xaxis, with others to be announced shortly. We’re privileged to have Donna Speciale, President of Turner Broadcasting Ad Sales, as our keynote guest, discussing the company’s data and audience-based buying initiatives.

    I hope you’ll join us for this must-attend day of learning and networking!

    Learn more and register now!

     
  • Beachfront full banner - 10-29-15
  • SpotX and clypd Team Up for Cross-Screen Video/TV Ad Platform

    More evidence this morning of how online video and TV are continuing to converge: SpotX and clypd have announced a new joint solution for content providers to manage all video and linear TV ad inventory whether it’s sold directly or programmatically. The goal is to optimize the value of all inventory and audiences with dynamic, targeted ads across all screens. The joint solution is currently available.

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  • Akamai - full banner - 11-24-15
  • Hands-On With YouTube Red: Hard to See Much Appeal For Now

    YouTube Red was announced last week and became available yesterday. After taking it for a spin on my iPad (note, access for subscribers is included in the YouTube app), I’m pretty convinced that the current offering is unlikely to gain any significant traction. To be fair, there are more benefits coming to YouTube Red in the near future, but even with those, the service is unlikely to appeal to more than a small number of YouTube users.

    YouTube promoted the primary feature of YouTube Red as ad-free viewing. For sure, watching YouTube without ads is an improved experience, but as I wrote last week, because YouTube’s skippable TrueView ads are already so viewer-friendly, the marginal improvement from not having to click “Skip Ad” doesn’t end up feeling like a big breakthrough, especially for viewers used to YouTube being free.

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  • thePlatform full banner - 2-6-15
  • Turner Ad Sales President Donna Speciale to Keynote Programmatic Video & TV Ad Summit

    I’m excited to share that Donna Speciale, President of Turner Broadcasting Ad Sales, will be our keynote guest at the SHIFT // 2015 Programmatic Video & TV Ad Summit on Tuesday, December 1st in NYC.

    Donna will be interviewed on the topic of “How TV Networks Can Capitalize on Programmatic.” Since TV networks have the most valuable ad inventory, programmatic represents a unique opportunity, especially as consumption of TV programs goes multi-screen. TV networks must balance programmatic innovation with the benefits of the traditional direct sales model. Turner has been aggressively building out its data capabilities to drive further value from its premium content.

    Donna’s session will be one of the highlights of a jam-packed day of sessions meant to demystify programmatic video & TV and accelerate its adoption. Over 30 industry leaders, all with direct experience with programmatic video & TV, are set to speak, representing companies including ABC, Altitude Digital, AMC Networks, Assembly, Bloomberg Digital, comScore, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, Operative, Razorfish, Roku, SpotX, The Weather Company, Viacom, Videology, VivaKi, Xaxis and others.



    Remember - all early bird registrants will be entered to win a 50-inch Sharp Roku TV (value $450), generously provided by Roku. In addition, early bird registrants also save $100 off the regular rates. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code).

    I hope you’ll join us for this must-attend day of learning and networking!

    Learn more and register now!

     
  • Beachfront full banner - 10-29-15
  • Perspective What's this? Contextual Advertising Can Work In A Programmatic World

    Sometimes the cookie just crumbles. When it comes to digital advertising, who ever said that the browser cookie has to be king? Apps do not care about cookies. And if you haven’t been paying attention recently, apps make up the vast majority of time spent with digital media in 2015.

    The mobile revolution has changed how we need to think about advertising. Smartphones provide the ability to target groups of people with extraordinary degrees of accuracy and automatically deliver the most relevant content to people. Programmatic and contextual ads are the evolution of advertising.

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  • Akamai - full banner - 11-24-15
  • Perspective What's this? Media Buyers: Ditch the Whitelist

    In today’s programmatic video buying landscape, the ‘whitelist’ rules.  The whitelist is god and the blacklist is a demi-god.  Media planners and data analysts run daily reports to figure out which sites and apps are worthy; spreadsheets get passed around, emails fly back and forth between buyers and sellers, specifying and clarifying which sites are to be the ‘chosen ones’ this week…and then media buyers start praying that everything works as planned.  On the flip side, media sellers send the new or revised list up the operations chain of command for implementation, hoping for the best.  Same drill next day.  “Please add these 15 sites to the whitelist; please remove these 5 sites, they are not performing….” It’s a revolving door of analysis, communications, adjustments, and praying.

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  • Beachfront full banner - 10-29-15
  • AOL Research: 91% of Media Buyers Adopt Programmatic Video Amid Major TV Budget Shifts

    AOL has released its 2015 U.S. State of the Video Industry report, finding, among other things, that 91% of media buyers surveyed said they’re now buying some of their online video ads programmatically, up from 53% in 2012. AOL found that 68% of advertisers have either brought programmatic video buying in-house or plan to next year. They’re doing so primarily to achieve greater buying efficiencies and because they’re skeptical of their agencies’ programmatic expertise.

    continue reading on VideoNuze iQ

     
  • Beachfront full banner - 10-29-15
  • Magid: In-Program Native Video Ads Outperform TV Ads

    Magid has released new research commissioned by Watchwith finding that in-program native video ads have higher levels of unaided ad recall and improved brand metrics vs. traditional TV ads.

    Watchwith recently unveiled the in-program native ad format which is an interactive overlay placed on a TV program streamed to a desktop, mobile device or connected TV. The ads can be contextually relevant to the underlying program itself using frame-by-frame metadata. Watchwith is positioning these ads as creating new, high-value inventory for TV networks to monetize their streamed TV programs.

    continue reading on VideoNuze iQ

     
  • thePlatform full banner - 2-6-15
  • 33Across Launches 'Real Video' Outstream and Interstitial Ad Units

    Looking to help publishers tap into high-CPM video advertising, 33Across has launched Real Video outstream and interstitial 15 and 30-second ad units, which can be run against text, image and other non-video inventory (see examples here). The units are sold programmatically and are 100% autoplay and viewable because they appear fully in view for a minimum of 5 seconds before a user is able to close and skip them.

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  • thePlatform full banner - 2-6-15
  • Perspective What's this? Beyond One Room, One Couch, One Screen

    Ad environments used to be easy to understand: a couch in a living room, positioned around a single screen. But today’s digital environment is more like five couches in front of 25 screens. It is now more important than ever to understand those environments and increase the likelihood of reaching the right person at the right time, in the right environment.

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  • Akamai - full banner - 11-24-15

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