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Analysis for 'Encoding'
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VideoNuze Podcast #175 - NABShow 2013 Observations
I'm pleased to present the 175th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week Colin and I attended NABShow 2013 in Las Vegas, where we had a booth and recorded 20+ video interviews with industry executives, which we'll post over the next couple of weeks.
Through the interviews and other on-site discussion, we came away with a number of observations, which we share today. We focus specifically on the trend toward live event / live linear streaming, what's coming up with HEVC encoding and whether 4K TV will fly. All of these were omnipresent topics/questions at NABShow.
Listen in to learn more!
Click here to listen to the podcast (16 minutes, 39 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Encoding, Live Streaming, Podcasts
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eyeIO's Encoder Gets First-Ever THX Digital Video Certification
If you've been watching streaming video for as many years as I have, then no doubt you agree that one of the most remarkable changes has been the quality of video delivered. It wasn't that long ago when postage stamp sized windows with audio and video out of synch were the norm, whereas today, we can watch on big screen TVs, with buffering a random occurrence.
But the quality bar is getting even higher as this morning eyeIO ("I-I-O"), an early stage video processing technology company, is announcing it has been awarded THX certification for digital cinema HD video quality, a first for an online video encoder. The certification program objectively tests picture quality using 46 data points in 6 categories that were developed by the major Hollywood studios. A score over 90, on a scale of 100, is viewed as "THX Excellent Quality." eyeIO achieved a score of 95.528 for its H.264 first-generation encoder, when streaming at a rate of 5.8 mbps.Categories: Encoding
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upLynk Debuts Next-Gen HD Encoding Platform; Lands Disney/ABC
upLynk is debuting its HD Adaptive Streaming Platform this morning, a next-gen spin on encoding and playback which reduces content providers' capex and opex for delivering high-quality video to multiple devices. As validation of its approach, upLynk is also announcing that Disney is using upLynk for its ABC Player, ABC Family and Watch Disney TV Everywhere apps.
Categories: Encoding, Startups
Topics: upLynk
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thePlatform Unveils "Smart Workflow" to Accelerate Video Formatting and Delivery [VIDEO]
A recurring theme in the video industry this year has been the proliferation of video-enabled devices and fragmentation of viewing. This has resulted in vastly increased complexity for content providers to prepare and deliver the properly formatted video efficiently and cost-effectively to all these devices. Recognizing this escalating challenge, online video platform provider thePlatform is announcing new "Smart Workflow" features in its mpx video publishing system this morning, to accelerate the formatting and delivery of video to multiple devices.
Categories: Encoding, Technology, TV Everywhere
Topics: thePlatform, TV Everywhere
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Brightcove Accelerates Transcoding-to-Playback Cycle with New "Instant Play" Service
Brightcove is announcing a clever new cloud-based transcoding service this morning that allows users to begin playing back a video even before its entire file has been transcoded. Dubbed "Zencoder Instant Play" (for the transcoding company Brightcove recently acquired), the service gives content providers with time-sensitive video the key benefit of a faster publishing cycle. In areas like news and sports, this could mean establishing an early lead in viewership and monetization for breaking stories.
Categories: Encoding
Topics: Brightcove, Zencoder
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Encoding.com Replaces Revision3's Encoding Systems [VIDEO]
Yesterday, Encoding.com announced that Revision3 (which was recently acquired by Discovery) is replacing its in-house encoding infrastructure with Encoding.com. The win is a validation of Encoding.com's vision for its cloud-based, encoding-on-demand service model as more scaleable and cost-effective vs. the traditional approach of media companies operating their own encoding systems.
Jeff Malkin, Encoding.com's president and I caught up at the recent NABShow. Jeff discusses why over 3,000 companies across multiple industries have elected to work with the company for their encoding needs. Encoding.com is also moving into TV Everywhere, to support longer-form video encoding for multiple device delivery. Watch the video below (5 minutes, 58 seconds)Categories: Encoding
Topics: Encoding.com, Revision3
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Elemental Raises $13 Million for International and Product Expansion
Elemental Technologies, which has developed an innovative GPU-based video processing technology, has raised a $13 million Series C round led by Norwest Venture Partners, to fund international and product expansion. Total financing raised to date is $29.6 million. Elemental's CEO and co-founder Sam Blackman told me yesterday that the company racked up "8-digits" in revenues last year, up from "7-digits" in the two prior years, and has been close to being cash flow positive for the last couple of quarters.
Categories: Deals & Financings, Encoding
Topics: Elemental Technologies
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Brevity Aims to Disrupt Transcoding Workflows [VIDEO]
An interesting new company named Brevity came out of stealth mode here at the NABShow this week. Its V3 technology transcodes large video files during highly accelerated transport from one location to another without any degradation of quality. The company is aiming to disrupt traditional production workflows which it considers expensive and inefficient.
Given the push to higher resolution and longer-form video, along with multi-screen delivery, Brevity's time savings and simplification is an exciting prospect for content creators. V3 will be available at the end of Q2.
Brevity's COO, Timothy O'Brien explains Brevity's approach in detail in the following video.Categories: Encoding, Startups
Topics: Brevity
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Netflix Deal Puts Startup eyeIO's Encoding Platform in Spotlight
Some start-ups go to great lengths for visibility before ever launching a product or landing a customer, whereas others stay completely below the
radar until they have big concrete news to share. Squarely in the latter category is eyeIO (never mind the awkward name) an "ultra-low-bandwidth" encoding technology provider that has a bare bones web site, but does have a very high-profile first customer in Netflix. Yesterday, Rodolfo Vargas, eyeIO's CEO and co-founder and Charles Steinberg, another co-founder updated me, though they are still playing things pretty close to the vest.Categories: Encoding, Startups, Technology
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Encoding.com Integrates Vid.ly and Rolls Out Future-Proofing
Encoding.com has integrated its Vid.ly video platform directly into the Encoding.com interface, thereby bringing together the two services that had
previously stood alone. As a result, Encoding.com customers have the option of using Vid.ly as well or instead of the Encoding.com service. Jeff Malkin, Encoding.com's president explained to me last week customers can now flexibly decide whether they want to host their video themselves (Encoding.com option) or just have URLs created to embed in their sites (the Vid.ly option). Given resource constraints for many customers, Vid.ly is often a preferred route.
Categories: Encoding
Topics: Encoding.com, Vid.ly
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Sorenson Releases Squeeze Server 1.5 With Full Adaptive Bit Rate Support
Sorenson has released Squeeze Server 1.5, an enterprise transcoding solution. The key new feature is support for Adobe Dynamic Streaming and
Microsoft Smooth Streaming, in addition to Apple HTTP Adaptive Streaming which was already supported. As a result Squeeze Server 1.5 can now optimize for all three of the primary adaptive bit rate streaming platforms.
Categories: Encoding
Topics: Sorenson
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Encoding.com Introduces "Instant Encoding" That Works During Download
Service provider Encoding.com is continuing to push the bar by introducing today the beta version of "Instant Encoding" - a new process which begins encoding the video file while it is being downloaded, as opposed to waiting until it is entirely delivered before starting the process. According toEncoding.com's tests, the result is an average 30% acceleration in encoding, with larger files achieving up to 100% acceleration. Instant Encoding is available to customers with the addition of an API call. The best part is Encoding.com isn't charging anything extra for the feature. Faster encodes of course means quicker time to availability, which is a key differentiator for media companies trying to distinguish themselves in a social media dominated world.
Categories: Encoding
Topics: Encoding.com
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63% of Online Video Now Available in HTML5
MeFeedia released some interesting research this week, reporting that the universe of online video it indexes (30 million videos at 30,000 sites), shows the percentage of video that is HTML5 compatible is now up to 63%. The key HTML5-compatible formats are H.264, WebM and Ogg. Video formats were already a confusing terrain before Google jumped into the mix by acquiring On2 Technologies and open-sourcing its VP8 codec as WebM. Then, earlier this year it announced that its Chrome browser would drop support of H.264, in favor of WebM. Meanwhile, the iPad, which doesn't support Flash has sold 15 million units in the past year, putting even more pressure on content developers to work outside of Flash. The 63% figure, up from 10% a year earlier, suggests that is indeed happening. -
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Vid.ly Makes Sharing Videos To Mobile Devices a Snap
If you've ever sent one of your "must see" video clips around to friends or family, only to have them exasperatingly tell you "It didn't play for me!" when they tried accessing it on their mobile device, then a clever new service called Vid.ly is going to make you smile. Vid.ly's mission is to radically simplify the video transcoding and playback process so that virtually all mobile devices or browsers can play any video - regardless of their original format. Given the confusing proliferation of formats - Flash, WebM, HTML5, etc. and devices (iOS, Android, Blackberry, game consoles, etc.) that is a significant value proposition.
Vid.ly's special appeal to consumers is that it puts a familiar URL-shortening, social media-friendly front-end on Encoding.com's cloud-based transcoding capability, which has been battle tested by 1,000+ content providers to date. But whereas URL shorteners like Bit.ly primarily focus on making very long URLs shorter and therefore more manageable for social media use, Vid.ly actually addresses the underlying playability of the video and also provides a short URL.
Categories: Devices, Encoding, Mobile Video
Topics: Encoding.com, Vid.ly
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Sorenson Enters Cloud-Based Encoding Market for Enterprises
Sorenson Media is entering the cloud-based encoding market with the launch today of its new Sorenson Squeeze Server, targeted to enterprise users. The opportunity for cloud-based encoding has heated up recently as the numberof end-user devices and encoding requirements has exploded, dramatically increasing encoding complexity for content providers. Concurrent improvements in cloud infrastructure have made non-hosted solutions more attractive.
Sorenson Media's COO Eric Quanstrom explained to me last week that a key differentiator of the Squeeze Server is dedicated server instances, thereby avoiding potential slowdowns associated with shared servers and also offering unlimited scalability. Squeeze Server uses Amazon's web services infrastructure and guarantees 99.9% uptime.
Categories: Encoding
Topics: Sorenson Media
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Encoding.com Now Offering Expanded Codec Support for HTML5
HTML5 is gaining further momentum today as leading cloud encoding provider Encoding.com is now supporting the WebM and Ogg Theora video codecs,adding to its longstanding support for H.264. As a result, customers can now choose "presets" for these codecs so that all browsers and devices supporting HTML5 will be able to seamlessly playback video.
Topics: Encoding.com, HTML5
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Encoding.com Now Offering Pre-Configured Mobile Video Encoding Options
Encoding service provider Encoding.com is taking the wraps off "Mobile Made Easy" this morning, a collection of pre-configured encoding settings for mobile devices including iPhone/iPad, Android, BlackBerry, Windows Mobile and certainSamsung and Nokia phones. With the "presets," Encoding.com customers can now also select which mobile devices they want their video prepared and available for and the appropriate encoding process will be triggered.
Jeff Malkin, Encoding.com's president told me yesterday that the company has studied the video requirements for each of these mobile devices and designed the presets accordingly. Until now, the heterogeneous mobile space has meant that video providers interested in going mobile have had to test and optimize for each device, an expensive and time-consuming process which has deterred many. By simplifying the process Jeff sees many more video providers getting involved with mobile. From a pricing standpoint, files outputted for mobile use are counted the same as other files, under Encoding.com's usage based pricing plan.
While mobile video use still lags online use, it is poised to gain rapidly as the universe of video-capable smartphones and tablet computers like the iPad explode. Just yesterday, UBS forecast that the iPad alone could ship 28 million units next year. We've also seen tablets unveiled by Dell, Samsung, Toshiba and others, based on Android, which will add competition. All that means a huge new addressable market that video providers will find irresistible.
What do you think? Post a comment now (no sign-in required).
Categories: Encoding, Mobile Video
Topics: Encoding.com
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Aiming to Increase Its Reach, Encoding.com Debuts White-Label Option
Encoding.com, the cloud-based encoding provider, is debuting a new white-label option of its service today. Jeff Malkin, Encoding.com's president, explained to me yesterday that the company's goal is to expand reachthrough new customers who have access to many new opportunities. Initial customers being announced today include Cisco Eos, Kaltura, Giant Realm and vzaar. Jeff said there are many additional white-label customers yet to be announced.
Encoding.com is enabling these relationships by introducing new features in its API which allow customers to integrate transcoding into their customers' work flow. In particular, Jeff said the API enhancement means white-label customers can offer the same type of sub-account set-up and trial account creation, plus account and sub-account tracking in real-time. Encoding.com will offer the same service level guarantees for white-label customers.
Categories: Encoding
Topics: Cisco EOS, Encoding.com, Giant Realm, Kaltura, vzaar
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