I'm pleased to present the 239th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Today we dig deeper into FreeWheel's Q2 '14 Video Monetization Report. Yesterday I briefly highlighted the data around TV Everywhere, and first we discuss that, with Colin adding data from other sources that tempers the picture a bit.
We're also both intrigued by the lengthening ad loads FreeWheel found and discuss viewers' tolerance levels for more ads. Finally we examine the distribution of viewing devices FreeWheel found, including a comparison to distribution in the UK and other data Colin shares.
Once again the report can be downloaded here.
Listen in to learn more!
Click here to listen to the podcast (21 minutes, 40 seconds)
TV Everywhere proponents will find a lot to like in FreeWheel's newly released Q2 2014 Video Monetization Report. Ad views on authenticated on demand long-form plus live-streaming content grew 619% vs. Q2 '13. Fully 38% of these content formats' ad views now come via authentication, up from just 8% a year ago.
Live content was up 201% year-over-year, with 81% of live ad views attributable to sports. Q2 included marquee events like World Cup, NBA and NHL playoffs. The share of live content's ad views vs. total ad views increased from 8.1% in Q2 '13 to 18.3% in Q2 '14.
EchoStar, which is DISH Network's main technology partner, has selected Conviva to guarantee video quality of DISH Network's 2 main TV Everywhere services, DISH Anywhere and DishWorld. The former provides live and on-demand access to DISH's programming while the latter is focused on international programming delivered online.
EchoStar will use Conviva's Intelligent Control Platform to optimize streaming video quality in real-time, on a per user basis. Conviva's platform monitors stream quality at an the individual user level, anticipating problems and preemptively optimizing by adjusting the bitrate, content delivery network and other parameters. An analytics suite gives content providers insight into the performance and viewership of their video.
Adobe has released its Q1 2014 U.S. Digital Video benchmark report, finding among other things, that 21% of U.S. pay-TV subscribers use TV Everywhere, up from 16% in Q3 '13. The 21% usage rate is exactly what research firm NPD found in its separate research released last month.
(Note, in a NY Times article today, Adobe said that the Q1 data excludes the Sochi Olympics TVE usage.)
Adobe also found that the number of TVE authentications jumped by 246% vs. Q1 '13, with iOS devices taking a 43% share of views, followed by browser (36%), Android (15%) and gaming consoles (6%). The latter experienced the strongest growth rate, up from a 1% share a year ago.
Categories: TV Everywhere
I'm pleased to present the 229th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Earlier this week Colin's firm nScreenMedia released new research, finding among things, that cord-cutters are mostly satisfied without pay-TV service. Colin provides his take on the data, noting in particular that just 9% of respondents missed sports, which suggests cord-cutters are mostly self-selected non-sports fans.
We also zero in on millennial cord-cutters and their attitudes. Both of us believe the data counters a quote from Time Warner CEO Jeff Bewkes this week related to millennials, that "Once they take the mattress and get it off the floor, that's when they subscribe to TV." That's been true in the past, but it will get a lot harder given the range of video choices now available.
We then turn our attention to TV Everywhere and recent research showing that while it is valued by those who use it, adoption still remains relatively low. We dig into why this conundrum is likely to continue.
Click here to listen to the podcast (22 minutes, 18 seconds)
TV Everywhere's conundrum continues. Data from Viacom late last week again showed that people who actually use TVE appear to really value it, plus it improves their perceptions of their pay-TV operator. Nonetheless, other recent research and comments from industry executives themselves show that relatively few people have tried TVE and still fewer use it consistently.
First the Viacom data. Sampling 1,300 Viacom viewers ages 13-49, and 600 kids, ages 2-12, Viacom found that TVE users watch 64% more TV (72% for millennials), as 98% said TVE adds to their pay-TV subscription and 93% said they're more likely to stay with their pay-TV operator as a result of TVE. Respondents said the main reasons for TVE use were to re-watch/replay TV episodes, view flexibly and be an early adopter of new services.
Turner Broadcasting will provide Comcast with VOD and TV Everywhere access for some of its most popular programs across all of its cable networks, under a deal announced this morning. A significant aspect of the deal is that it gives Comcast rights not only to past seasons' episodes, but also to all current season episodes - what's known as "stacking rights." The deal is a big win for Comcast and also underscores the emergence of dynamic ad insertion in VOD/TVE streams as an important new revenue driver.
Two key infrastructure players in the digital video ecosystem, thePlatform and Adobe, are announcing a strategic partnership to help accelerate major media and pay-TV operators' plans for multiscreen video delivery. The companies have integrated Adobe Primetime and thePlatform's mpx video management system to form a complete solution, which the companies will jointly sell.
In a briefing, Ian Blaine, CEO of thePlatform and Ashley Still, director or product management at Adobe, told me that the companies have been collaborating for some time, most recently on NBC Olympics' multiscreen delivery of the 2014 Winter Olympics. The new integrated solution is meant to productize these prior collaborations and provide customers with faster time to market, better viewer engagement and lower total cost of ownership.
According to a new study by Vubiquity, 58% of consumers would like the ability to download to their tablets TV shows and movies that are included in their pay-TV subscriptions. Of these, 63% would be willing to pay $1 to $5 to stream or download content. Respondents who expressed interest in downloading already consume proportionately more content across all platforms.
Vubiquity believes a downloading feature offers a big opportunity for pay-TV operators to differentiate themselves. Coincidentally, Will wrote back in October, 2012 how he believed TiVo Stream's download feature was a killer app. In late 2012 Comcast introduced a similar feature for certain TV shows (there are rights issues involved in deploying this more broadly).
Over half (52.4%) of pay-TV subscribers still don't know whether their provider offers an app that allows for tablet or smartphone-based viewing, according to Digitalsmiths' new Q4 '13 video trends report. The level is basically the same as the company's Q3 report. Just 21.6% of subscribers have downloaded their provider's app (up slightly from 19.6% in Q3), but almost 60% of those that have downloaded it use it either less than once per week or never.
Adobe has published its Q4 '13 U.S. Digital Video Benchmark report, finding that authenticated TV Everywhere streams more than doubled in 2013 to 574.2 million, up from 222.5 million in 2012. As the graph below shows, 73% of authenticated views occurred on mobile devices, 22% on desktop and less than 5% each on gaming consoles and connected TVs. For the mobile viewing, tablet share more than doubled vs. 2012 to 42%, with smartphone declining to 31%.
A new report from research firm GfK has found that 56% of U.S. pay-TV subscribers now use VOD or a TV Everywhere offering from their provider, with 41% saying they use OTT subscription streaming services like Netflix, Hulu Plus, and Amazon Prime. However, of those that use both, 44% rated streaming services “better” than VOD, while 27% said they preferred VOD, and 29% said the two are equal. The good news for VOD is that this preference flips for those that use VOD more than once a week, with 43% preferring VOD, 30% OTT streaming and 27% equal.
In addition, for these regular VOD users, 57% said VOD has "excellent" or "very good" content variety compared to 55% for streaming. But those who use VOD less than once a week thought that streaming services were highly superior in content choice - 67% vs. 28%.
Akamai and NBC Sports announced this morning that Akamai will be powering video streaming, site performance and security services for the 2014 Winter Olympics on NBCOlympics.com and the NBC Sports Live Extra app. The Winter Olympics in Sochi, Russia will run from February 6-23.
NBC Sports plans to stream over 1,000 hours of Olympics content, double what it did 4 years ago from Vancouver. Streaming will include all 15 sports across 98 different events, plus lots of exclusive content such as interviews, athlete profiles and backstories that have become standard Olympics fare.
In the session "Is TV Everywhere Finally Breaking Through?" at the recent VideoSchmooze, industry executives discussed an important long-term objective for the pay-TV industry: turning TV Everywhere into TV, Everywhere. The insertion of that little comma would convert a key industry initiative into a practical, compelling and ubiquitous consumer experience.
For device-happy consumers, what's not to love about the idea of being able to watch all kinds of TV programming (sports, news entertainment, etc.) in any format (live, linear or on-demand), inside or outside their homes whenever they want?
But getting to that eventual goal involves resolving a lot of sticky business and technical challenges. In the wide-ranging panel discussion, our participants Michael Bishara (Synacor), John Harran (Turner), Marty Roberts (thePlatform), John Woods (Mediacom) and Colin Dixon (nScreenMedia and moderator) did a great job of sorting through all of the issues and articulating the opportunities.
For anyone interested in TV Everywhere, it's a highly informative 47 minutes. The video is below.
ESPN has reported a slew of viewership data for the 2013 college football season across both traditional TV and digital platforms. Of note, WatchESPN recorded a 20% increase in average live game usage vs. 2012, to 32,000 live unique viewers. Though that's a healthy increase, the incremental viewership WatchESPN represents is still quite small compared to TV viewing. ESPN said that its networks averaged nearly 1.9 million viewers for the 254 regular-season games that were broadcast. Across all of its networks, a total of 189 million people watched games.
New Q3 '13 data from FreeWheel, which was unveiled today at VideoSchmooze, indicates TV Everywhere usage has grown rapidly over the past year. According to the company's Q3 '13 Video Monetization Report, 14.2% of total ad views in long-form content were delivered via pay-TV operators' authenticated video players, nearly triple their 5% share in Q4 '12.
Following the launch of VideoNuze iQ - the hub for video data and analysis - in early October, I'm pleased today to unveil a new feature, our "Expert Series" video interviews. Expert Series are 20-minute video interviews with industry analysts and executives responsible for the critical new video research. So in addition to VideoNuze iQ's own analysis of newly released video research, you'll now also hear directly from the experts themselves.
Kicking off the Expert Series is Jonathan Hurd, Director of Altman Vilandrie & Co., a strategy consulting firm focused exclusively on Telecom, Media and Technology. Jonathan oversees a comprehensive AV & Co. survey of consumer behaviors and attitudes toward traditional and new video services. In this Expert Series interview, Jonathan shares key highlights.
The survey data underscores online video's rapid adoption and benefits, along with Netflix's dominance and the rise of tablet/smartphone viewing. But it also clarifies that, for now, cord-cutters' main motivation is mainly economic. Importantly, the survey also shows the durability of live broadcast TV, even among millennials, along with the appeal of pay-TV subscriptions and TV Everywhere.
The video interview is embedded below and Jonathan's slides are available here. You can connect directly with Jonathan at jhurdATaltvil.com. I welcome your feedback on the new Expert Series format.
Premium video is being more widely distributed over IP networks due to TV Everywhere initiatives. While this means improved viewer satisfaction and new revenue for pay-TV operators, it also means dramatically higher risks of piracy. It's an issue I hear about often and am constantly trying to understand better. A new white paper from software provider Civolution does a nice job of describing the issues and framing potential solutions. It is available for free download here.
Categories: TV Everywhere
I'm pleased to present the 204th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
We start off this week discussing the latest Hulu rumor, that it is seeking a closer alignment with pay-TV operators for Hulu Plus. Colin and I both like the possibilities here, though we recognize numerous obstacles. From a user experience standpoint, the idea of finding all of a TV show's episodes in one place - from pilot to last night's -resonates with me and would be a huge step forward from today's silo'd worlds of SVOD/OTT and VOD/TV Everywhere.
Colin points out too that Hulu's owners are already key programming suppliers to pay-TV operators, giving Hulu a better shot at partnering than, say Netflix, has. Last but hardly least, Hulu's new CEO Mike Hopkins most recently ran distribution for Fox Networks, so his expertise is perfect for figuring out how to get Hulu Plus carriage with pay-TV operators.
We then shift to discussing the launch today, of Amazon Studios' first original, "Alpha House" starring John Goodman. While we're uncertain about its critical reception, we do believe that, given originals' strategic role supporting Prime, it's the first step of an aggressive agenda. Amazon is cleverly combining data, wisdom of the crowds and traditional TV skills to select which originals to pursue.
Listen in the learn more!
Click here to listen to the podcast (18 minutes, 42 seconds)
Clearleap has raised a new round of $20 million led by Susquehanna Growth to help accelerate TV Everywhere deployments by content providers and pay-TV operators both domestically and internationally. With the new financing, Clearleap has raised $36 million to date. Clearleap plans to hire 150 employees over the next 18 months.