MeFeedia released some interesting research this week, reporting that the universe of online video it indexes (30 million videos at 30,000 sites), shows the percentage of video that is HTML5 compatible is now up to 63%. The key HTML5-compatible formats are H.264, WebM and Ogg. Video formats were already a confusing terrain before Google jumped into the mix by acquiring On2 Technologies and open-sourcing its VP8 codec as WebM. Then, earlier this year it announced that its Chrome browser would drop support of H.264, in favor of WebM. Meanwhile, the iPad, which doesn't support Flash has sold 15 million units in the past year, putting even more pressure on content developers to work outside of Flash. The 63% figure, up from 10% a year earlier, suggests that is indeed happening.
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.