VideoNuze Posts

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

GroupM’s Global and CTV Advertising Outlook
Dig into GroupM’s global advertising outlook and why CTV will hit $33 billion by 2026.

- Brian Wieser – Global President, Business Intelligence, GroupM (presenter)
- Will Richmond – Editor and Publisher, VideoNuze (interviewer)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

The Big Picture: Exploring CTV’s Primary Opportunities and Challenges
There is a lot of enthusiasm around CTV because it is the first medium to marry the best of TV advertising with the best of digital advertising. In this “big picture” session, learn what CTV’s primary opportunities are, and also what challenges still need to be addressed.

- Ethan Heftman – SVP, Ad Sales Precision & Performance, A+E Networks
- Nicole Scaglione – Global VP, OTT and CTV, PubMatic
- Stacey Stewart – U.S. Chief Marketplace Officer, UM
- Danielle DeLauro – EVP, VAB (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

How Programmatic Will Power CTV Advertising in 2022
Programmatic CTV advertising offers advertisers many advantages over traditional linear TV including improved targeting and flexibility, higher completion rates and campaigns optimized for the metrics that matter most to each particular industry. In this session, take a deep dive into the details of how programmatic will power CTV advertising in 2022, including critical innovations being brought to market and their impact.

- Serge Matta - President, LG Ads
- Chris Paquette - Founder and CEO, DeepIntent
- Dave Leitner – SVP, Media, Klick Health
- Matt Prohaska - CEO and Principal, Prohaska Consulting (moderator)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

Clarifying the C in CTV
Converged TV brings together connected TV and traditional linear TV. While Connected TV continues to grow quickly, brands and agencies need to take a balanced, holistic approach across all screens. This will allow buyers to maximize reach while ensuring the frequency provides a positive experience for consumers. Learn how a focus on Converged TV will impact approaches to planning, buying, and measurement.

- John Nardone – President, Mediaocean (presenter)

The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

Buy Side Perspectives: Capitalizing on CTV’s Potential
CTV is giving advertisers new opportunities to reach specific audiences in the living room.  With a range of inventory options and evolving measurement, how are agencies and advertisers capitalizing on CTV’s potential and navigating their way to success?

- Rob Cukierman – GM, Measurement and Product Partnerships, LoopMe
- Jordan Greene – Co-Founder and Chief Media Officer, Alpha Precision Media
- Marilois Snowman – CEO, Founder, Mediastruction
- Beth Weeks – VP, Group Director Media, Digitas
- Beth-Ann Eason - Senior Digital Transformation Executive, Accenture (moderator)

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

The past 2 afternoons were VideoNuze’s Connected TV Advertising PREVIEW: 2022 virtual. Over 25 speakers participated on 9 sessions across the 2 afternoons. On today’s podcast we discuss some of the highlights of the conference and our takeaways.

I plan to post all of the session videos on VideoNuze early next week.

Listen to the podcast (27 minutes, 52 seconds)

Browse all previous podcasts

Subscribe to Inside the Stream
Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

Tomorrow and Thursday afternoons are VideoNuze’s Connected Advertising PREVIEW: 2022 virtual. And all attendees are eligible to win a Roku TV and Smart Soundbar. Don’t delay - sign up is complimentary!

PREVIEW will have over 25 speakers participating across 9 sessions on the 2 afternoons.  The conference is all about what’s ahead for CTV in 2022. Speakers  from the buy side and the publisher side dig into all the big opportunities and challenges including measurement, cross-platform, programmatic, innovation, formats, programming, consumer behaviors, and lots more. Each afternoon begins with detailed CTV growth forecasts, from GroupM and eMarketer, who both see CTV generating $30 billion+ annually in a few years.

If CTV success in 2022 is a top priority of yours, PREVIEW is a must-attend, deep-dive virtual event.

LEARN MORE AND SIGN UP NOW!

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

This week we discuss Netflix’s Q4 ’21 earnings report released yesterday and its forecast for Q1 ’22. Both came up a little light, as the SVOD category continues to mature, Covid pull-forward creates tough comparisons, there’s intensifying competition, and Netflix’s release schedule for popular content shifts.

All of that said, with over 220 million global subscribers, Colin and I still see Netflix as the SVOD category leader well into the future.

Listen to the podcast (23 minutes, 37 seconds)

Browse all previous podcasts

Subscribe to Inside the Stream
Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS