[VIDEO] The Big Picture: Exploring CTV’s Primary Opportunities and ChallengesTuesday, February 1, 2022, 10:39 AM ET|Posted by Will Richmond
The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.
The Big Picture: Exploring CTV’s Primary Opportunities and Challenges
There is a lot of enthusiasm around CTV because it is the first medium to marry the best of TV advertising with the best of digital advertising. In this “big picture” session, learn what CTV’s primary opportunities are, and also what challenges still need to be addressed.
- Ethan Heftman – SVP, Ad Sales Precision & Performance, A+E Networks
- Nicole Scaglione – Global VP, OTT and CTV, PubMatic
- Stacey Stewart – U.S. Chief Marketplace Officer, UM
- Danielle DeLauro – EVP, VAB (moderator)
Topics: A&E Networks, Connected TV Advertising PREVIEW: 2022, PubMatic, UM, Video Advertising Bureau