Tuesday, February 1, 2022, 10:17 AM ET|Posted by Will Richmond
The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.
How Programmatic Will Power CTV Advertising in 2022
Programmatic CTV advertising offers advertisers many advantages over traditional linear TV including improved targeting and flexibility, higher completion rates and campaigns optimized for the metrics that matter most to each particular industry. In this session, take a deep dive into the details of how programmatic will power CTV advertising in 2022, including critical innovations being brought to market and their impact.
- Serge Matta - President, LG Ads
- Chris Paquette - Founder and CEO, DeepIntent
- Dave Leitner – SVP, Media, Klick Health
- Matt Prohaska - CEO and Principal, Prohaska Consulting (moderator)