[VIDEO] Buy Side Perspectives: Capitalizing on CTV’s PotentialTuesday, February 1, 2022, 10:06 AM ET|Posted by Will Richmond
The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.
Buy Side Perspectives: Capitalizing on CTV’s Potential
CTV is giving advertisers new opportunities to reach specific audiences in the living room. With a range of inventory options and evolving measurement, how are agencies and advertisers capitalizing on CTV’s potential and navigating their way to success?
- Rob Cukierman – GM, Measurement and Product Partnerships, LoopMe
- Jordan Greene – Co-Founder and Chief Media Officer, Alpha Precision Media
- Marilois Snowman – CEO, Founder, Mediastruction
- Beth Weeks – VP, Group Director Media, Digitas
- Beth-Ann Eason - Senior Digital Transformation Executive, Accenture (moderator)
Topics: Connected TV Advertising PREVIEW: 2022