• [VIDEO] Buy Side Perspectives: Capitalizing on CTV’s Potential

    The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 26, 2022.

    Buy Side Perspectives: Capitalizing on CTV’s Potential
    CTV is giving advertisers new opportunities to reach specific audiences in the living room.  With a range of inventory options and evolving measurement, how are agencies and advertisers capitalizing on CTV’s potential and navigating their way to success?

    - Rob Cukierman – GM, Measurement and Product Partnerships, LoopMe
    - Jordan Greene – Co-Founder and Chief Media Officer, Alpha Precision Media
    - Marilois Snowman – CEO, Founder, Mediastruction
    - Beth Weeks – VP, Group Director Media, Digitas
    - Beth-Ann Eason - Senior Digital Transformation Executive, Accenture (moderator)