Friday, March 26, 2021, 10:47 AM ET|Posted by Will Richmond
Welcome to the 554th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. This week we dig into the NFL’s new distribution deals with Amazon, CBS, ESPN, Fox and NBC, in the context of major changes that are happening in the TV and video industries.
NFL Commissioner Roger Goodell said the deals bring “an unprecedented era of stability” to the NFL. But as Colin explains there are at least three key challenges that are going to buffet the NFL and the TV networks in the years ahead: diminished pay-TV subscriptions, which are the dominant way to watch games; shift in ad budgets to CTV and digital, especially as linear audiences drop; ad loads in NFL games that are far heavier than what viewers are being conditioned to expect, suggesting the games themselves need to be shortened.
With a rumored $100 billion in distribution fees at stake, what do all of these challenges mean to the NFL and the networks?
Listen in to learn more!
Click here to listen to the podcast (25 minutes, 19 seconds)