I’m bullish on ad-based free streaming channels on Connected TVs. eMarketer projected the CTV ad market would grow to $14B in 2023, double the 2019 figure. Why is the Free Ad-based Streaming TV market, or FAST, so hot?
Because after a decade of flubs by TV OEMs, they’ve finally nailed it. Many licensed Roku. Others, Android TV. Samsung iterated to get steadily better. LG’s Web OS was good from the get-go. And Vizio’s revamped SmartCast gained accolades at CES. This is in addition to the blockbuster success of OTT set-tops like Roku and Fire TV. Another factor? The rapidly maturing live linear streaming tech stack. It is far less glitchy and buffery than a year ago even, and costs are dropping.
It adds up. Unboxing a TV is a new game. Just connect to Wi-fi and watch hundreds of free channels of news, sports and entertainment within seconds. No roof climbing. No scanning. No input switching. No cable guy.
And more are coming. The Consumer Technology Association projected 41 million new TVs will be shipped in the US this year. Nielsen says we have 120 million homes. Just spit-balling here, but every three years we’re sending another new TV -- with hundreds of free streaming channels -- to every home in America?
So why should we curb our enthusiasm?
I’m pleased to present the 415th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Colin and I were both at the NABShow in Las Vegas this week. I was producing the Online Video Program once again, which featured 30+ speakers on 8 different sessions. On today’s podcast, I share some of the highlights of the keynote session with Christy Tanner, EVP/GM of CBS News Digital, who oversees CBSN, the 24x7 OTT news service. CBSN has an average viewer age of 38, which is 20 years younger than the average CBS News viewer.
Christy explained how the CBSN team collaborates internally with its focus on news/facts vs. punditry. She also noted that 50% of consumption is on connected TVs, with 30% on desktop and 20% on mobile. CBSN is an example of how OTT is giving traditional media a whole new way to connect with viewers.
We then turn our attention to some of Colin’s takeaways from the show, including Android TV deployments and the value of open platforms, how operators are broadening their focus to broadband/OTT as viewers are increasingly assembling their own preferred services and the growth of live-streaming.
Listen in to learn more!
Click here to listen to the podcast (21 minutes, 39 seconds)
Since a report appeared in The Verge over the weekend about a new Google initiative called "Android TV" I've been puzzling over the question of whether the world (or even Google) really needs this device. Ordinarily I'm all for innovation, but the (admittedly preliminary) description of Android TV, makes it awfully hard to understand Google's bet here, especially as the momentum and adulation for Chromecast keep growing.
No doubt, Google's primary motivator is to gain the upper hand in the biggest gold rush since the advent of the Internet itself: ownership of the digital living room. Broadband's presence in the living room is getting stronger each day, putting everything up for grabs: how viewers will interact with programming and TVs, where their finite subscription dollars will be allocated, how advertising will work and importantly, which devices will control the experience. With tens of billions of dollars already sloshing through the living room, it's a massive market opportunity that appeals to giant companies as well as startups.