VideoNuze Posts

Last week's Video Ad Summit program included two sessions on programmatic video advertising, one of the biggest trends in the business today. The morning session focused on the buy/agency side and included executives from Harmelin Media, TubeMogul and Xaxis. The afternoon session focused on the sell/publisher side and included executives from Google, LiveRail, VEVO, Videology and Weather. Both were moderated by Ashley Swartz, CEO and founder of Furious Minds. Videos of both sessions are below.

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eMarketer is forecasting that mobile video advertising will nearly quadruple in size from $1.44 billion in 2014 to $5.44 billion in 2018. The forecast is part of eMarketer's new "US Mobile Video Advertising 2014" report which eMarketer is offering for exclusive, complimentary download to VideoNuze readers.  

At last week's VideoNuze Online Video Ad Summit, eMarketer's Principal Analyst David Hallerman previewed some of the data in his opening presentation. The session was video-recorded and will be available soon. In the meantime, Beet.tv interviewed David at the Ad Summit and I've embedded the video below.

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Aereo lost big at the Supreme Court last week. But millions of Americans, in particular those who do not consider themselves sports fans, are also the real losers from the ruling. Why? Because, as retransmission consent fee payments in the U.S. soar from $3.3 billion in 2013 to a projected $7.6 billion in 2019 (according to SNL Kagan), these fees will be used to help fund broadcasts of increasingly expensive sporting events in which many of these viewers have no interest.

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I'm pleased to present the 233rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week the Supreme Court ruled against Aereo, essentially ending the ambitious startup's dream of providing low-cost, flexible online access to broadcast TV. Colin and I have discussed Aereo many times on previous podcasts. Both of us are disappointed by the decision and we discuss some of its many implications.

Listen in to learn more!

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#VideoAdSummit Tweets

Follow all the action!

Tomorrow's VideoNuze Online Video Advertising Summit promises to be a premier day of learning and networking for 400+ industry executives already registered. We have 45 industry leaders on 14 different sessions spanning all of the hottest online video ad industry topics (for more, see full program here). On a personal level, I'm looking forward to seeing lots of familiar industry colleagues and meeting many new ones.

For those that are unable to attend, plan to follow all of the action on Twitter at #VideoAdSummit, which will also be embedded on VideoNuze. For the first time, I'm bringing in a dedicated social media expert, Steve Safran, who will be tweeting all of the day's most important nuggets. In the past, when I've been unable to attend others' conferences I've wanted to, I've found that a high-impact twitter stream is the next best thing to being there. I hope you'll agree.

And, if you're still considering attending, I'm keeping registration open until 6pm tonight.

The Ad Summit is generously supported by 18  industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Alphonso, Brightcove, Eyeview, FreeWheel, LiveRail, Sizmek, TubeMogul, Turn and Videology plus Branding Partners Beachfront Media, Innovid, Mixpo, Optimatic and SpotXchange.

Learn more and register now!

In case you missed it, last Thursday Twitter acquired SnappyTV, a cloud-based video platform that allows content providers and brands to quickly create clips from live video and then distribute them through social media. It's a highly strategic deal for Twitter, further positioning the company to "win the moments that matter" for both audience and monetization.

"Win the moments that matter" is a phrase I first heard from YouTube executives a couple of years ago and it has great relevance for the Twitter-SnappyTV deal. The massive trends around mobile devices, social media, content syndication and video have created a sweet spot for TV networks and rights-holders to drive huge traffic spikes by making highly newsworthy moments readily available to fans.

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