Last week's Video Ad Summit program included two sessions on programmatic video advertising, one of the biggest trends in the business today. The morning session focused on the buy/agency side and included executives from Harmelin Media, TubeMogul and Xaxis. The afternoon session focused on the sell/publisher side and included executives from Google, LiveRail, VEVO, Videology and Weather. Both were moderated by Ashley Swartz, CEO and founder of Furious Minds. Videos of both sessions are below.
Programmatic still means different things to different people, and Ashley did a great job of first defining various terms and then moving the discussion through both strategic and operational/hands-on questions. For anyone interested in the range of opportunities and challenges that programmatic video advertising represents, the two sessions are a great deep dive primer on where the market is today and where it's heading.
(Note, I'll be posting all of the Video Ad Summit session videos over the next couple weeks as we finish up the editing process.)
Programmatic Advertising from the Buyers' Side: Where Do the Real Benefits Lie?
Programmatic Advertising from the Publishers' Side: Opportunity to Optimize Inventory or Risky Race to the Bottom?