VideoNuze Posts

Video ad impressions by device were redistributed in 2020 vs 2019 according to Extreme Reach’s new Video Benchmarks Report which is based on ad serving data from the company’s AdBridge platform. The biggest changes included video ad impressions on desktop increasing from 16% share in 2019 to 22% share in 2020, while video ad impressions on CTVs dropped from 49% share in 2019 to 38% share in 2020. ER said the redistribution occurred as “work from home became the norm” due to the pandemic.

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Netflix has introduced “Downloads For You,” a clever feature that automatically downloads recommended TV shows and movies to users’ mobile devices. For now the feature is available on Android devices globally, with iOS devices being tested soon (I’m an iOS user so I haven’t been able to try it out yet). Netflix users opt in to Downloads For You and then choose how much space they want to allocate on their device for recommended downloads - 1GB, 3GB or 5GB. 

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Last Thursday’s Q4 and 2020 earnings reports from The Trade Desk and Roku provide further evidence of connected TV advertising’s surge and also viewers’ significant adoption of streaming video. Because the two companies are heavily invested in connected TV advertising and provide lots of thoughtful insights on their earnings calls (transcripts here and here), their results and sentiments are valuable in gauging the state of the market. Together they provide a holistic picture of the market since The Trade Desk operates on the demand side and Roku on the supply side (primarily).

For some time, The Trade Desk has talked about the rising importance of CTV advertising on its overall business, which continued this quarter with the pandemic accelerating key trends. Founder and CEO Jeff Green said that advertisers’ CTV spending on the platform more than doubled in 2020 (total spend, including CTV, was $4.2 billion with Q4 revenue up 48% to $320 million). Green said “more than 1,000 brands spend at least $100,000 on CTV on our platform” and that “those brands spending more than $1 million on our platform in 2020 more than doubled from a year ago.”

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Welcome to the 549th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

On this week’s podcast, Colin and I dig into Roku’s strong Q4 and full year 2020 results which were reported yesterday. As has been the case for the past several years, “platform” revenue, which includes Roku’s advertising business, led the way. Platform revenue reached  $471.2 million in the quarter, up 81% year-over-year. The Roku Channel was another bright spot for the company in Q4, with 175 ad-supported virtual linear channels now included.

We discuss these and other topics, including whether Roku’s interest in original content could cause conflicts with existing content partners.

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Click here to listen to the podcast (23 minutes, 10 seconds)

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Wurl posted record results in 2020, powering free streaming linear TV channels to a variety of popular connected TVs (what Wurl calls its “Wurl Network”). Wurl launched 539 channels in 2020, including 220 in Q4 alone. It now delivers over 700 channels from approximately 150 different content producers and TV networks.

Wurl’s channel model demonstrates that despite all of the attention paid to SVOD viewership (e.g. Netflix, Amazon, Disney+, etc.), consumption isn’t monolithic; in fact viewers often still crave free, lean-back, programmed TV experiences where they can press play once and then sit back and enjoy. Industry analysts have sometimes called these channels “virtual linear” or “free ad-supported TV” (FAST).

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Welcome to the 548th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

Disney turned in yet another strong quarter of direct-to-consumer streaming growth, with 146.4 million subscribers at the end of its fiscal Q1. Disney+ added 21.2 million to reach 94.9 million subscribers. The only hiccup was that Hulu with Live TV dropped by 100K to 4 million subscribers. Colin and I dig into the numbers to better understand the trends revealed in the quarter.

Then we shift to discussing this past Sunday’s Super Bowl TV ratings which were down and streaming viewers which were up. We discuss what drove each - and add a little commentary about our favorite ads.


Listen in to learn more!

Click here to listen to the podcast (21 minutes, 29 seconds)

Explore all previous podcasts

Add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in Apple podcasts, subscribe today!