VideoNuze Posts

I'm pleased to present the 343rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

As has been widely reported, TV audiences for NFL football games have decreased this season, in some cases by double-digit percentages. That has a lot of people wondering what’s going on, Colin and me included.  

In this week’s podcast, we discuss the various explanations that have been raised, most notably interest in the presidential election. But, politics aside, we both wonder whether the proliferation of viewing choices from SVOD and other sources are now having an impact. We’ll know more when we see the NFL ratings post-election.

All of this matters because sports (and the NFL specifically) have been critical to the value of pay-TV subscriptions and advertising, which depends on live viewing. If sports viewing declines, that would further upset TV’s value proposition.

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Click here to listen to the podcast (21 minutes, 2 seconds)

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Popular online video platform JW Player now supports virtual reality and 360-degree video. With over 2 million publishers using its platform, the new capabilities could help further fuel VR and 360-degree video which have become key priorities for large companies including Google, YouTube, Samsung, Facebook and others.

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I’m excited to share that Dan Lovinger, EVP, Entertainment Advertising Sales Group at NBCUniversal and Amanda Richman, President, Starcom USA, will be our keynote speakers at our SHIFT // 2016 Programmatic Video & TV Ad Summit on Wednesday, November 30th in NYC.

Dan will be interviewed by Mike Shields, senior editor at the Wall Street Journal, about how NBCU is innovating with programmatic. With its NBCUx private exchange initiative, NBCU has been one of the most forward-thinking TV network groups. Most recently NBCUx was extended for linear TV, enabling buyers to leverage data and automation across NBCU’s TV networks. In the interview, Dan will discuss how NBCU is building on its traditional ad sales strengths with programmatic, what’s on the roadmap for further innovation and how programmatic will scale across the TV industry.

Amanda will be interviewed by Matt Spiegel, Managing Director, Marketing & Technology Solutions at MediaLink about agencies’ evolving role in the programmatic video & TV era. Agencies have new opportunities to use data and technology to add value for clients as planning and buying models evolve. Amanda will share insights about how agencies are re-inventing their role for the programmatic era and what’s ahead.

Both Dan’s and Amanda’s keynote sessions will be highlights in a packed day of deep-dive sessions, with over 25 speakers already on board from throughout the industry.

Early bird registrants save $100 off the regular rates, with further discounts available on 5-packs and 10-packs. And, startups and students can register for the reduced $245 ticket (contact me for the code).

I hope you’ll join us for this must-attend day of learning and networking!

Learn more and register now!

Popular song ID app Shazam is expanding into video in partnership with music video curator Vadio. After users Shazam a song, they’ll be presented with the music video for that song, along with a curated playlist of related music videos that play within the app. The user will have to click to play the fist video, and then subsequent ones will be autoplayed until the app is closed.

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SpotX and Vemba have teamed up to ensure that video syndication is profitable for both video content providers and online publishers. The companies have jointly launched a new product that enables publishers to set minimum profit margin parameters which determine whether a pre-selected video from Vemba’s library should actually play.

SpotX’s SVP, Global Revenue Sean Buckley and Vemba’s CEO Garrick Tiplady explained to me how the product addresses critical syndication challenges and works at a practical level.

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French video ad tech provider Smart AdServer has ramped up its vertical video ad formats to meet market demand by both publishers and advertisers. In a recent briefing, Romain Job, Smart AdServer’s Regional Manager, US, explained to me that the convergence between video and mobile is driving strong demand for ad units that conform to users’ mobile behaviors.

Vertical video has been popularized by social networks like Facebook and Snapchat which encourage users to quickly thumb through feeds and select videos to view. Conversely, some companies like Verizon with its Go90 mobile app, are encouraging users to turn their phones horizontally to view video.

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I'm pleased to present the 342nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

Earlier this week I wrote about the success Amazon is having with its Streaming Partners Program, which now includes 75 different SVOD services, likely representing about three-quarters of all SVOD offerings in the U.S. As I explain on the podcast, the program appears to be a win for all parties, including viewers.

Colin is enthusiastic as well, noting he’s signed up for 3 different services already. Amazon’s early aggregation success will likely lead to others to follow its model, and one example that’s hit Colin’s radar is VRV ("verve"). Colin shares details about VRV’s strategy and why Mondo Media, a successful adult animation creator, just signed up with VRV.  

Listen in to learn more!
 
Click here to listen to the podcast (21 minutes, 12 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

Operative has officially launched Operative Compete, a SaaS platform for publishers to centrally manage all of their programmatic partners. Operative Compete works for display and video inventory and across header bidding and waterfall set-ups. A beta version of Operative Compete has been in use by Outdoor Channel, Rolling Stone, Us Weekly, Nasdaq and Meredith Corporation.

Programmatic is becoming a bigger part of the advertising landscape, with eMarketer forecasting that $25.2 billion, or 73% of all U.S. display and video advertising will be transacted programmatically in 2016, rising to $37.9 billion, or 82% of spending, in 2018. eMarketer cites two reasons for the surge in programmatic: buyers’ and sellers’ increased comfort using automation and technology to transact, and increasing demand for audience-driven buying.

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