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  • VideoNuze Podcast #343: Is SVOD Behind the NFL’s Ratings Decline?

    I'm pleased to present the 343rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    As has been widely reported, TV audiences for NFL football games have decreased this season, in some cases by double-digit percentages. That has a lot of people wondering what’s going on, Colin and me included.  

    In this week’s podcast, we discuss the various explanations that have been raised, most notably interest in the presidential election. But, politics aside, we both wonder whether the proliferation of viewing choices from SVOD and other sources are now having an impact. We’ll know more when we see the NFL ratings post-election.

    All of this matters because sports (and the NFL specifically) have been critical to the value of pay-TV subscriptions and advertising, which depends on live viewing. If sports viewing declines, that would further upset TV’s value proposition.

    Listen in to learn more!
     
    Click here to listen to the podcast (21 minutes, 2 seconds)



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