VideoNuze Posts

I'm pleased to present the 278th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week Colin and dig into why data is taking center stage for video content providers and advertisers. We completely agree with the point Videology Chairman and CEO Scott Ferber made in his opening presentation at this past Tuesday's Video Ad Summit, that "The One With the Data Rules" in the converged world.

There is growing recognition that data is the glue that will guide multiscreen strategies and executions, in both content development and advertising. We discuss how companies like Netflix, Hulu, Sling TV and others are already capitalizing on data. Yet, it's still early days for exploiting data's full potential.

As our Video Ad Summit morning keynoter, David Cohen, Chief Investment Officer of Universal McCann said very well, we're in a phase where advertisers are trying to re-aggregate audiences across platforms and services at a scale comparable to what was available on TV not that long ago. Doing so is incredibly difficult, but data is the key to ultimately enabling this.

Listen in to learn more!

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YouTube has launched YouTube Newswire, powered by Storyful, where journalists can access eyewitness user-generated videos to incorporate into their reporting. Storyful, a social news agency startup that News Corp. acquired in December, 2013, verifies and curates the videos. YouTube Newswire is free, and includes global and regional feeds covering news, weather and politics.

Eyewitness videos have become a huge part of news reporting because of the mass proliferation of smartphones, which allow for spontaneous video capture often well ahead of the arrival of established news organizations. Social media has amplified the reach of these videos. But with all this video floating around the challenge becomes finding it, verifying it, organizing it and gaining the rights to use it - all prerequisites for it being used by established news outlets.

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Hundreds of industry executives turned out for yesterday's 5th annual VideoNuze Online Video Ad Summit for a jam-packed day of learning and networking. I'll be posting all of the session video recordings over the next few weeks as soon as they're edited.

Scott Ferber, chairman and CEO of Videology (the Video Ad Summit's Title Partner), kicked off the day with a presentation titled "TV and Video: A Year of Convergence" in which he articulated why convergence is not about "either/or" but rather is about "more" - essentially good news for TV advertising. Scott shared a number of relevant data points supporting the case and then moderated a session which dug deeper into the issues.

For today, I have embedded Scott's slides below, which perfectly set the stage for the Video Ad Summit's program. As you'll see, Scott's "golden rule" for the converging world  is "The One with the DATA Rules." This was echoed throughout every session of the day, with participants repeatedly reinforcing this point, while observing a key challenge is distilling the key data that really matters into actionable insights.

I'll have lots more on the Video Ad Summit in the coming weeks. It was an amazing day and I'm incredibly grateful to our 55 executive speakers and 21 sponsors!

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The 5th annual VideoNuze Online Video Ad Summit is tomorrow, Tuesday, June 16th in NYC. So if you've been on the fence about whether to attend, this is your last chance to decide. Here's are some inducements:

- 55 industry executives will be speaking on 13 different sessions covering the most relevant topics in online video, including TV/Video advertising convergence, mobile video advertising, YouTube, Programmatic from the buy and sell sides, how brands and content providers are modernizing their business approaches for the online video era, viewability, innovation, connected TVs and much more.

- Our 2 fantastic keynote guests are David Cohen, Chief Investment Officer, Universal McCann and Neeraj Khemlani, co-president, Hearst Entertainment & Syndication, who will share their insights on the future of advertising and content in interviews with me.

- Over 500 industry colleagues are registered, guaranteeing a premier day of networking, as well as learning.

- Cocktails on the terrace, on what will be a beautiful summer evening (fingers crossed!).

What else can I tell you?

Join us!

Register now!

I'm pleased to present the 277th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

On today's podcast we dig into the incredible growth in mobile video consumption and how it is impacting content creators and advertisers. Earlier this week I wrote about how Facebook's auto-play and audio-off video, which is mainly consumed on mobile, is influencing the creative process. Colin weighs in with new IAB data showing how pervasive mobile video viewing has become, including how many people are now watching 2 screens simultaneously.

Stepping back, we're in agreement that mobile is really a game-changer for everyone in the ecosystem. The advent of larger screen smartphones in particular has fundamentally changed how these devices are used, making video much more important. Neither of us sees this trend slowing any time soon.

Click here to listen to the podcast (20 minutes, 5 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

These are turbulent times in both video advertising and video content, with longstanding assumptions being rocked by new technologies and viewer behaviors. Nobody has all the answers to how things will ultimately shake out, but at next Tuesday's 5th annual Online Video Advertising Summit, we're privileged to have 2 prominent industry leaders keynoting, who will provide their insights on the current market and where things are heading.

In the morning, I'll interview David Cohen, Chief Investment Officer for Universal McCann, who is widely recognized as one of the advertising industry's foremost digital thought-leaders. David will discuss how clients are looking for ever-greater buying flexibility which renders the upfronts antiquated, the challenge of re-aggregating TV audiences across fragmented video platforms, how UM is driving an "automation agenda," and why cross-platform measurement is so vexing, among other topics.

Then in the afternoon, I'll interview Neeraj Khemlani, Co-president, Hearst Entertainment & Syndication and President, Hearst Digital Studios.  Neeraj will share insights on how online video is reinventing the studio model, why the intersection of news and video is so compelling, what established media companies need to do to succeed with video, and the strategy behind Hearst's big video investments (e.g. Vice, BuzzFeed, Roku, AwesomenessTV, etc.), among other topics.

Both keynotes will be grounded in the realities of today's advertising and content dynamics, but will be forward-looking, as we examine how key trends will further develop. Each keynote will provide critical insights to attendees about what to expect going forward. I'm really excited about interviewing both David and Neeraj to learn from them as they share their respective points of view.

Over 400 industry colleagues are now registered for the Video Ad Summit and there's still time to join them.

Learn more and register now!

More affirmation that advertisers and agencies are shifting spending to video: a new Forrester survey has found that 77% of advertisers and 70% of agencies plan to increase their video ad spending in the next 2 years. In addition, 73% of media companies plan to offer more video inventory to meet demand.

The data is based on a survey Forrester conducted of 529 executives at advertisers, agencies and media companies in 8 countries, including the U.S., for a report commissioned by Teads.

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