More affirmation that advertisers and agencies are shifting spending to video: a new Forrester survey has found that 77% of advertisers and 70% of agencies plan to increase their video...
Forrester has updated its forecast for the real-time bidding (RTB) segment of the online video advertising market, calling for a 71% increase in 2013 spending to $686M and another 66%...
Following are 4 news items worth noting from the week of July 13th: TV Everywhere survey should have cable industry clicking their heels - I wasn't at all surprised...