VideoNuze Posts

Although there are already 5 major skinny bundles in the market - DirecTV Now, Hulu With Live TV, PlayStation Vue, Sling TV and YouTube TV - it seems all but inevitable that a 6th will emerge, from Amazon, which could be the most disruptive one yet. While I continue to be skeptical about how big the market for skinny bundles currently is, Amazon has a number of unique attributes that could both enlarge the potential audience and change the current competitive dynamics.

continue reading

Early bird discounted registration ends this Friday for the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th in NYC. All early bird registrants save $100 and are entered to win a 55-inch TCL 4K Roku TV.

Our amazing program includes keynote guests Troy Young, Global President of Hearst Digital Media, who I will interview, and Brian Lesser, CEO of GroupM North America, who will be interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions at MediaLink, plus over 40 other industry executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO, Viacom and others still to come.

Many thanks to our 15 sponsors, including exclusive Title Partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, JW Player, Roku and SpotX.

Don’t miss out - learn more and register now!

I’m pleased to present the 370th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

Earlier this week, in “A World Awash in Video - Part 2,” I argued that we are on the cusp a massive explosion in the amount of video being produced, as major companies across the ecosystem put video at the top of their strategic priorities.

In today’s podcast, Colin and I explore the topic further, specifically digging into how multiple business models are driving the video boom. Colin shares recent data points focused on how well Google and Facebook monetize their users, which feeds into why video is so central to both companies’ plans.

Many of the monetization topics will be discussed in depth at our 7th annual VideoNuze Online Video Ad Summit on Wed., June 14th in NYC. Early bird discounted registration is available, save $100 now!

Listen in to learn more!
 
Click here to listen to the podcast (22 minutes, 43 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

comScore has taken the wraps off comScore OTT Intelligence, a new syndicated service that measures U.S. viewership of OTT content like Netflix, Amazon, Hulu and others on connected TVs. Subscribers to the comScore service access the data through a dashboard that includes household reach, audience size, demographics and other metrics.

The data is drawn from comScore’s Total Home Panel, which measures viewership in over 12,500 U.S. households with over 150,000 active devices per month.

continue reading

I’ve been a skeptic of skinny bundles, partially because of the huge holes in their channel lineups (what I’ve dubbed the “Swiss cheese” problem) which I believe narrows their appeal. The most glaring hole has been the absence of all the broadcast TV networks except in a handful of the biggest metropolitan areas. Not having all the broadcast networks is a serious drawback because even in the fragmented cable era, they still draw the biggest audiences outside of sports.

But there’s reason to be cautiously optimistic that this problem may soon be solved. Three of the four big broadcast networks have announced agreements with their affiliate boards which essentially allow the networks to negotiate carriage in skinny bundles on their behalf. NBC was the first to announce its deal, on April 13th. That was followed by Disney ABC on April 24th. And then yesterday, CBS announced its own deal. While FOX hasn’t announced a deal, it has added more affiliates to DirecTV Now, which is a positive sign of progress.

continue reading

I’m excited to share that Troy Young, Global President of Hearst Digital Media will be our morning keynote guest at the 7th annual VideoNuze Online Video Ad Summit on Wednesday, June 14th in NYC. I’ll be interviewing Troy about Hearst’s plans to significantly ramp up its video production, its monetization and distribution strategies and much more.

Then our afternoon keynote guest is Brian Lesser, CEO of GroupM North America, who will be interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions at MediaLink. Brian will explain how the rules around video advertising are being re-written to emphasize data, multi-screen, relevance and ROI.

In addition to these 2 fantastic keynotes, over 35 other industry executives are also on board to   speak, from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, IAB, Initiative, Mic, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO and many others.

Early bird discounted tickets are still available, and buyers are entered to win a 55-inch TCL Roku TV. Don’t miss out, learn more and register now!

In the blur of the recent NABShow, I missed that Comcast Technology Solutions introduced Linear Rights Metadata Management (“LRM”), which ensures that the appropriate linear video is distributed through both existing pay-TV operators and new OTT distributors.

Steve Lacoff, VP of Product Management at CTS, who oversaw the development of LRM, briefed me on why it’s important, particularly in the context of proliferating subscription options and mobile/connected TV consumption.

continue reading