VideoNuze Posts

I’m hosting a free webinar today at 1pm ET / 10am PT focused on the Future of Live Streaming. I’ll be joined by guests Alec Hendry, Senior Director of Technology Convergence at Viacom and Henrik Eriksson, Service Line Manager at Akamai, which is presenting the webinar, for a roundtable discussion, followed by audience Q&A.

We’ll dig into key topics such as the state of live streaming today, how to measure quality and ensure a positive user experience, which business models are being used successfully in live streaming, best practices, key challenges, future directions and more. Alec and Henrik have a wealth of experience live streaming hundreds of events and they’ll share their unique perspectives.

The webinar builds on a white paper I just wrote for Akamai in which I interviewed 5 leading media executives about their live streaming initiatives. The edited transcripts of these interviews are included in the white paper which will be released shortly.

Bolster your live streaming efforts in 2019 by joining us for this free webinar today!

Register now!

SpotX has released its “2019 Video Advertising Trends” report, highlighting 4 key trends:

1. New offerings will come into play for OTT video services.
2. Traditional TV will continue to transform for today’s digital landscape.
3. Shifting consumer expectations of ad experiences and personal data usage will drive innovations in ad transactions and delivery.
4. Industry-wide transparency efforts and regulation will spur larger investments in data management.

The report offers numerous insights about each of these 4 trends (and others). The report’s discussion of the latter two are especially relevant and thought-provoking.

continue reading

I’m pleased to present the 450th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

At CES this week Apple unveiled partnerships with big TV manufacturers including Samsung, LG, Vizio and Sony. While these represent progress, as Colin and I discuss, Apple still finds itself at a disadvantage both in enabling TV-based viewing for its upcoming slate of original TV shows (which reportedly cost $1 billion) and in trying to become a Connected TV (CTV) leader.

Colin and I dig into how others like Amazon, Netflix, Roku, etc. have succeeded in CTV, enabling their content to thrive. Conversely, we explore why Apple’s CTV presence has remained minimal, with the result now being limited viewer accessibility to its originals. Apple came into the CTV era with just about every advantage imaginable, but its “gilded cage” mentality has left it at the back of the pack of big tech companies forging into TV.

Listen in to learn more!

 
Click here to listen to the podcast (24 minutes, 20 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

Earlier this week, Hulu announced stellar 2018 results: 48% subscriber growth (8 million additions), bringing year-end subscribers to 25 million. Ad revenue of almost $1.5 billion, up 45% in 2018, with 50% growth in the number of advertisers. And median average viewer age of 32, which is 25 years younger than the average broadcast TV viewer.

All of this continues to come at a huge cost; by some estimates Hulu is losing upwards of $400 million per quarter. With Disney set to assume a 60% stake in Hulu after the Fox deal closes, managing Hulu’s growth and financial performance is going to be very important for Disney. Fortunately for Hulu, Disney is highly incented to see Hulu succeed because the company is poised to play a linchpin role in what is certainly Disney’s biggest 2019 priority, the successful launch of Disney+, its new SVOD service.

continue reading

Likely the most interesting news from CES this year is that Apple is finally partnering in meaningful ways with big TV manufacturers. Most notably, Apple is creating an exclusive iTunes app for certain Samsung smart TVs. It is also enabling AirPlay 2 and HomeKit support on certain Samsung, Vizio, LG and Sony smart TVs which means users can display content from their Apple devices (iPhone, iPad, Mac) on their big screens.

Apple’s moves are certainly a nod to how important its services/content business is becoming. But 2019 is a huge year for Apple in defining its place in the content ecosystem, with a $1 billion reportedly allocated to create original TV shows. The business model for these shows has been shrouded in mystery, but several months ago, CNBC reported that the shows will actually be given away for free to Apple’s device owners as part of the TV app which will also include subscription options akin to Amazon Channels.

continue reading

I’m pleased to present the 449th edition of the VideoNuze podcast (and our first of the new year!), with my weekly partner Colin Dixon of nScreenMedia.

On this week’s podcast, Colin and I discuss why we both believe most subscription video services will trend away from a pure direct-to-consumer (DTC) model and instead embrace large platforms for distribution. Roku’s plan to support subscription services (following Amazon Channels and Apple’s TV app) bolsters the trend.

There are numerous benefits to third party distribution for both content providers and consumers. DTC will still have a place in go-to-market strategies, but it will become smaller, except for major players like Netflix and Hulu.

Listen in to learn more!

 
Click here to listen to the podcast (21 minutes, 10 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

Yesterday’s announcement by Roku, that it would begin offering SVOD and ad-free premium cable TV networks (what Roku calls “Premium Subscriptions”) within The Roku Channel, is the latest sign that subscription video services are turning to bigger third party platforms to add and retain paying subscribers. Despite all the industry excitement over direct-to-consumer (“DTC”) business models, third party distribution remains critical.

Roku’s move evokes what Amazon has been doing with its Amazon Channels program for just over 3 years, which I've been bullish on from the beginning. Prime subscribers are able to choose from dozens of different small and large SVOD services and premium cable TV networks and have the fees billed directly to their credit card on file with Amazon. Free trials are commonplace and the content is viewed seamlessly within the Prime Video app on multiple devices.

continue reading

2018 has been another incredibly busy year in the video industry, with all participants investing heavily to position themselves for a future ever more driven by technology and consumer changes. Growth in SVOD, connected TV and mobile devices, data-driven advertising, cord-cutting, virtual pay-TV operators and original programming continue to remake the industry from top to bottom.

Analyzing and reporting on these changes continues to be an endless and fascinating challenge. Hopefully I’m contributing to industry executives better understanding the chaos and how to succeed. Through daily posts, VideoNuze’s annual Video Ad Summit (which drew 350+ attendees this past June), consulting, teaching and other activities, I am deeply immersed in the industry.

A huge thanks to all of the industry leading companies that have sponsored VideoNuze in 2018, without whom none of this would be possible.  And a big thank you to VideoNuze’s daily readers, podcast listeners and conference attendees. It’s an exciting time to be a part of the video industry and to help contribute to its ongoing evolution.  

I wish you and your families a happy, healthy holiday season and all the best in 2019!