Tuesday, March 19, 2019, 12:32 PM ET|Posted by Will Richmond
I’m excited to share that Hulu’s SVP and Head of Advertising Sales Peter Naylor will be our keynote guest at the 9th annual VideoNuze Video Ad Summit on Wednesday, May 29th in NYC. I will be interviewing Peter in a session titled, “Hulu Finds the Winning Formula by Putting Viewers First.”
Hulu has become an industry leader in connected TV and video advertising, SVOD, virtual pay-TV, original programming, digital distribution and cross-platform user experiences. Hulu now reaches over 50 million viewers with its ad-supported service, making it the largest addressable marketplace for brands in the industry.
In this keynote interview Peter will share insights about all of these topics and in particular, how Hulu’s dramatic innovation of TV’s advertising experience is driving change across the medium.
Hulu is playing a key role in every one of the top trends in the industry. It is also entering an even more consequential next chapter - becoming majority owned by Disney and a key part of Disney’s OTT strategy, moving to the front of the pack in the virtual pay-TV industry and aggressively promoting its ad-supported SVOD service by recently reducing its monthly price and also offering it at no extra charge for Spotify Premium members (moves which will contribute to Hulu generating $2.7 billion in ad revenue by 2021, according to eMarketer's latest forecast).
I’ve known Peter for many years and I’m confident his perspectives will be incredibly valuable for anyone who is trying to learn from Hulu’s industry leadership.
Save $100 on early bird discounted tickets now and double your chances* of winning a 55-inch Roku TV, generously provided by Roku.