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Demystifying Mobile in an OTT World
Thursday, August 1, 2019, 12:27 PM ETPosted by:With services such as Netflix being viewed over 70 percent of the time on connected televisions (CTVs), when a media buyer thinks of over-the-top (OTT) their first thought is not usually mobile or laptop-first. But the truth is, OTT can come in many shapes and sizes and merely represents how a piece of video is delivered. With viewing trends shifting so drastically, should the size of the screen really matter? Many viewers are shifting their consumption habits of live, linear and VOD television content to devices they can access whenever, and wherever. A study by Deloitte Insights, showed mobile-first viewers consume a comparatively large portion of long-form video on their smartphones, almost three times the average streamer. With TV being made available everywhere, mobile OTT has become a new norm.
Categories: Mobile Video
Topics: SpotX
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Research: 42% of Americans Stream and Download Movies and TV Shows Daily
42% of Americans stream and download movies and TV shows daily, more than viewers in any other country. This is among the key findings of Limelight’s newly released “State of Digital Lifestyles 2019” report, which surveyed 4,500 users across 9 countries. Only India was close in daily movie and TV consumption, with 41.4% streaming and downloading. The country with the lowest daily consumption was France with 21.2%, followed by Singapore with 26.8%.
On a global basis 26-35 year olds are the biggest consumers, with 51.4% downloading and streaming on a daily basis, and 81.7% doing so on a weekly basis. Consumers over 60 years old had the lowest consumption, with just 15.2% downloading and streaming on a daily basis.Categories: CDNs
Topics: Limelight Networks
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VideoNuze Podcast #476: Can AT&T Put Its Video Puzzle Pieces Together?
I’m pleased to present the 476th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
AT&T had a tough Q2 in video, with a losses of 778K traditional subscribers (DirecTV plus U-verse) and 168K DirecTV Now subscribers. In today’s podcast we discuss AT&T’s road forward from here in video which rests on 3 pillars: traditional DirecTV and AT&T TV and HBO Max, neither of which has launched yet. In the podcast we discuss the pros and cons of each and what impact they’ll likely have in the market.
In short, AT&T has lots of strong video assets but it’s not quite clear how the puzzle pieces will be put together to create competitive differentiation. What is certain though is that with loss of nearly a million video subscribers in Q2 and a huge debt load to reduce, there is significant urgency for AT&T to figure it all out.
Listen in to learn more!
Click here to listen to the podcast (22 minutes, 58 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Topics: AT&T, DirecTV Now, Podcast
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DirecTV Now Loses Another 168K Subscribers in Q2 ’19
What a difference a year makes. In July ’18 when AT&T reported its Q2 earnings, its vMVPD DirecTV Now gained another 325K subscribers. It was the fourth consecutive quarter of 300K+ additions and DirecTV Now was setting the pace of growth for the nascent vMVPD industry that in turn was offsetting traditional pay-TV losses.
Flash forward to this morning’s Q2 ’19 AT&T earnings and the DirecTV Now narrative has changed dramatically. In Q2 ’19, DTV Now lost 168K subscribers, reducing its quarter end total to 1.3 million subscribers. Looking back over the past year, DTV Now peaked with 1.86 million subscribers at the end of Q3 ’18 when it eked out a 49K addition.Categories: Skinny Bundles
Topics: AT&T, DirecTV Now
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VideoNuze Podcast #475: Is Netflix’s Q2 ’19 Subscriber Slowdown a Short-Term Blip or Start of a Long-Term Trend?
I’m pleased to present the 475th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Was Netflix’s Q2 ’19 subscriber slowdown a short-term blip or the start of a long-term trend? This is the question Colin and I dig into on this week’s podcast.
This week Netflix reported its first-ever domestic streaming subscriber loss, dropping 130K paid subscribers to end the quarter with 60.1 million paid subscribers. The loss compared with a forecasted gain of 300K and a gain of 870K a year ago in Q2 ’18. And internationally, Netflix gained 2.83 million paid subscribers to end the quarter with 91.5 million subscribers, compared with a forecasted gain of 4.7 million and a gain of 4.6 million a year ago in Q2 ’18. So all in, Netflix’s global subscriber gain dropped roughly in half, from 5.45 million in Q2 ’18 to 2.7 million in Q2 ’19.
Netflix blamed a weak Q2 content slate and to a lesser extent price increases in the U.S. and expects Q3 to return to typical growth. But Colin and I note new SVOD dynamics ahead that could scramble things such as the loss of key content like “Friends” and “The Office,” strong entrants like Disney+ and HBO Max. It’s hard to tell how it all shakes out just yet.
Listen in to learn more!
Click here to listen to the podcast (24 minutes, 4 seconds)
Click here for previous podcasts
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The VideoNuze podcast is also available in iTunes...subscribe today!
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Research: Three-Quarters of Netflix’s Top 20 Most Popular Shows are Originals
It’s been just 6 1/2 years since Netflix debuted its breakout original series “House of Cards” and new research from MoffettNathanson and HarrisX show just how much progress the company has made since: 15 out of the top 19 most popular TV shows are now original, with the remaining 4 acquired (the research credits “movies” as the 3rd most popular).
The most popular show is “Orange is the New Black” followed by “Stranger Things.” #4 is "Ozak" and #5 "Grace and Frankie." Of the acquired shows, “The Office” (which is moving to NBCU’s streaming service) is #9, while “Friends” (which is moving to WarnerMedia’s streaming service) is #10. “Supernatural” (#12) and “Breaking Bad” (#20) are the only other acquired shows in the top 20. Somewhat surprisingly, originals accounted for 13 of the top 19 shows on Amazon Prime Video (movies were #6). For Hulu, just 5 of its top 19 were original, with the majority of acquired shows coming from Disney/Fox (movies were #10).Categories: SVOD
Topics: MoffettNathanson LLC, Netflix
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VideoNuze Podcast #474: Amazon Keeps Pursuing Video in Creative Ways
I’m pleased to present the 474th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
First up this week Colin and I discuss the “detente” that Amazon and Google seem to have achieved, announcing earlier this week that the Prime Video and YouTube apps will be supported on each other’s CTV devices. That’s good news for viewers who have had incomplete experiences.
Then Colin describes a new service Amazon’s Twitch has launched called Twitch Prime. Colin sees it as another opportunity for Amazon to drive value back to the Prime service and even create new Prime subscribers. Last, Colin shares some new data illustrating that even though Prime Video has made progress in video, its original programming is still not at Netflix’s level.
Listen in to learn more!
Click here to listen to the podcast (20 minutes, 44 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Devices, Games, Podcasts
Topics: Amazon, Google, Podcast, Twitch
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YouTube and Amazon Prime Video Apps Return to Fire TV and Chromecast
Frustrated Chromecast and Fire TV users can now breathe a sigh of relief: parent companies Google and Amazon have announced that apps for YouTube and Prime Video are officially available the other company’s CTV devices. That means Prime Video can be cast once again using Chromecast and is on Android TV devices. And YouTube’s app is available on Fire TV Stick (2nd gen), Fire TV Stick 4K, Fire TV Cube, Fire TV Stick Basic Edition, and Fire TV smart TVs (e.g. Toshiba, Insignia, Element, Westinghouse).
Topics: Amazon, Google, YouTube