VideoNuze Podcast #480: Stakes Keep Increasing for Apple’s Original Programming as Transactional Video DeclinesFriday, August 23, 2019, 1:13 PM ET|Posted by Will Richmond
I’m pleased to present the 480th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
The stakes keep increasing for Apple’s original programming, as the company has reportedly upped its commitment to the initiative to $6 billion. As Colin and I discuss, the company is likely starting to realize just how much it will take to put its Apple TV+ SVOD service on the map. Colin suggests a studio acquisition may even be essential, and suggests possibly Sony Pictures.
All this is unfolding against a rapidly declining transactional video market, in which Apple has been a key player, with consumer behavior moving to subscriptions.
Listen in to learn more!
Click here to listen to the podcast (22 minutes, 5 seconds)