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  • VideoNuze Podcast #480: Stakes Keep Increasing for Apple’s Original Programming as Transactional Video Declines

    Friday, August 23, 2019, 1:13 PM ET
    |
    Posted by Will Richmond

    I’m pleased to present the 480th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    The stakes keep increasing for Apple’s original programming, as the company has reportedly upped its commitment to the initiative to $6 billion. As Colin and I discuss, the company is likely starting to realize just how much it will take to put its Apple TV+ SVOD service on the map. Colin suggests a studio acquisition may even be essential, and suggests possibly Sony Pictures.

    All this is unfolding against a rapidly declining transactional video market, in which Apple has been a key player, with consumer behavior moving to subscriptions.

    Listen in to learn more!

     
    Click here to listen to the podcast (22 minutes, 5 seconds)
     


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    Categories: Devices, Indie Video, Podcasts

    Topics: Apple, Podcast

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About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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