VideoNuze Posts

I’m pleased to present the 496th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

It’s a new year and a new decade, and on today’s podcast we discuss Quibi, the mobile video provider which, having raised $1.4 billion, is one of the industry’s most closely followed startups.

But as we discuss, Quibi’s go-to-market strategy seems at odds with the realities of the broader video industry, and mobile video specifically. Quibi is rolling out with a paid-only model, targeting 18-34 year-olds with expensive, original content.

With regard to content alone, it is extremely difficult to see where the “white space” is in the market. In the “Peak TV” and social media era we live in, the world hardly seems to need more long-form original TV programming nor more short-form news/information.

Net, net, Colin and I are pretty convinced Quibi will be pivoting soon after its April launch. To what though is unclear.
 
Listen in to learn more!

 
Click here to listen to the podcast (22 minutes, 37 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

 

It’s been hard to avoid reviews and prognostications about Quibi over the past 24 hours since it further pulled back the curtain on its April launch plans. Quibi is the startup mobile video service from Jeffrey Katzenberg (Disney and DreamWorks) and Meg Whitman (eBay and HP) that has raised $1.4 billion (including $400 million just announced) from virtually every Hollywood studio and others.

Quibi will charge $5/mo for its ad-supported tier, and $8/mo for its ad-free tier. Quibi will have 50-60 shows at launch, which will grow to 175 originals within a year. There are “movies told in chapters,” “episodic, unscripted and docs,” and “daily essentials.” The movie content is longest, at 7-10 minutes per clip, with the others targeted for 5-6 minutes per clip. Quibi’s aiming to launch 3 hours of content per day, with the vast majority of it being daily essentials (basically news and information).

Quibi is delivered via a mobile app with feed format. There’s no web site and no CTV apps. It’s targeted to 18-34 year-olds. The big tech innovation is called “Turnstyle” which lets users toggle seamlessly between portrait or landscape mode; all video be shot in each mode, with the same soundtrack overlaid. I haven’t seen the demo but here’s I size things up so far:

continue reading

These days there’s no shortage of SVOD services to choose from, with each one seeing to grab a slice of viewers’ monthly spending. And with cord-cutting on the rise, undoubtedly there IS some spending freeing up as viewers cancel their pricey pay-TV services.

But two major industry trends should keep SVOD providers from being overly optimistic about replicating anything close to Netflix’s ad-free hockey stick subscriber growth over the past decade: first, the prevalence of password sharing and second, a tolerance for advertising related to “subscription fatigue” that the proliferation of SVOD services is engendering. New data released this week by Hub Entertainment Research and The Trade Desk underscores the extent of both.

continue reading on VideoNuze iQ

Amazon announced this morning that it has over 40 million active Fire TV users globally, up from over 37 million that it reported in early September, 2019. The 3 million or so gain would represent monthly growth of around 750K Fire TV users. Amazon said there will be 150+ Fire TV edition models in 10+ countries by the end of 2020. Fire TVs include sticks, boxes, smart TVs, sound bars, auto screens and devices for pay-TV operators.

By Amazon’s count, Fire TV was already the top connected TV (CTV) provider globally in Q3 ’19, and its lead over Roku will likely expand just a bit for year-end 2019. Roku will report Q4 ’19 results on February 19th. At the end of Q3 '19 Roku reported 32.3 million active user accounts. In Q4 ’18 Roku added 3.3 million active user accounts, which would mean even if Roku doubled its quarterly growth in Q4 ’19 (which is unlikely), it would still be shy of Fire TV’s total.

continue reading

Happy New Year!

Recently, eMarketer forecasted Connected TV (CTV) advertising will increase from approximately $7 billion in 2019 to over $14 billion in 2023. The forecast gained a lot of attention in the closing weeks of 2019 as CTV came into focus as one of the industry’s most important themes in 2020. To learn more and get behind the numbers, I recently interviewed eMarketer video analyst Ross Benes who was responsible for the forecast. A lightly edited transcript follows.

(Reminder, for a deeper dive, check out VideoNuze’s Connected TV Advertising Summit on June 11th in NYC)

VideoNuze: eMarketer recently released a forecast showing CTV ad revenues increasing from approximately $7 billion in 2019 to over $14 billion in 2023. What are the key contributors to this rapid growth?

continue reading

2019 was yet another year of amazing innovation and change in the video industry. As Colin and I discussed on our podcast yesterday, in 2019 we saw the launch of Disney+ and Apple TV+, cord-cutting hit a record in Q3, Netflix lose subscribers in the U.S. for the first time in Q2, CTVs and CTV advertising surge, and so much more.

I’ve been saying for years that broadband delivery - allowing video to be directly delivered to viewers without any intermediary - would be highly disruptive to the video industry. Now, combined with OTT, CTVs, mobile and data-driven advertising, broadband’s impact is on full display.

It’s been another year of great fun trying to make sense of all of these changes, while trying to look around the corners to help VideoNuze readers understand what may be coming next.

2020 is setting up to be a monster year for the industry, with more cord-cutters than ever using their CTVs to watch their favorite OTT services - plus following the election and the Olympics - and lots more. We’ve also seen a lot of activity on the deal front (Disney-Fox, Disney-Comcast-Hulu, Viacom-CBS, etc.) and I expect more in the new year as established companies jockey for position.

2020 will also bring VideoNuze’s Connected TV Advertising Summit in NYC on June 11th, which promises to be the deepest dive conference of the year on CTV advertising, which is the biggest opportunity the TV industry has to capitalize on fundamental changes in viewers’ behaviors.

Thanks to all of the industry leaders who have sponsored VideoNuze in 2019. And of course a huge thanks to VideoNuze’s daily readers, podcast listeners and conference attendees. Engaging with you and hearing your feedback remains the most interesting part of what I do.

Wishing you and your families a happy, healthy holiday season and all the best in 2020!

I’m pleased to present the 495th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

In today’s podcast, our final one for 2019, Colin and I share our top 10 video stories of the year. Whether you agree or disagree with our top 10 (or the ordering), no doubt we can all agree it’s been quite an eventful year for the industry. But as busy as 2019 has been, 2020 is setting up to be a year of even more innovation and change.

As always, Colin and I have had a ton of fun discussing all of the industry’s happenings each week, and we hope you enjoyed following along throughout the year.

Listen in to learn more!

 
Click here to listen to the podcast (33 minutes, 10 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

On Tuesday PBS announced that over 100 of its member stations, covering 75% of U.S. households, have been activated for live streaming on YouTube TV. Previous to the launch PBS content was available across many devices through its own apps and the web. Incorporating the stations’ live feeds directly into YouTube TV means that users can seamlessly access them alongside other channels, use YouTube TV’s unlimited DVR feature to record PBS programs/watch later, etc.

It’s a smart move by both PBS and YouTube TV. PBS viewers skew older, and are therefore more likely to retain traditional pay-TV services, which have always carried PBS stations. But younger audiences are more likely to be cord-cutters or cord-nevers, relying instead on CTVs, mobile devices and OTT services. By not being a part of a virtual pay-TV operator, PBS’s exposure to critical younger audiences was being limited.

continue reading