VideoNuze Podcast #437: Connected TVs Change the Landscape; IBC HighlightsFriday, September 21, 2018, 11:10 AM ET|Posted by Will Richmond
I’m pleased to present the 437th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Yesterday’s Q2 Video Monetization Report from FreeWheel put an exclamation mark on just how significantly connected TVs are changing the TV and online video landscape. In Q2 ’18 CTVs accounted for 41% of premium video views, up from just 1.2% in Q2 ’13. In that time, desktop views have dropped from over 81% share, to just 17%.
In today’s podcast we discuss the rise of CTVs and in particular their impact on advertising. We also touch on other interesting data points from FreeWheel’s Q2 VMR.
We then switch gears as Colin reports on highlights of his time at the IBC show in Amsterdam. Tops on his list was the outsized presence of Google and Android TV at the show and its potential impact.
Listen in to learn more!
Click here to listen to the podcast (22 minutes, 28 seconds)
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Categories: Devices, Podcasts, Technology
Topics: FreeWheel, IBC, Podcast