There's a lot of excitement about online, ad-supported access to TV programs (accessible on the TV networks' own sites or via Hulu), but a new study from ad manager...
Video ad tech providers FreeWheel and Mixpo have collaborated with Discovery Communications to deliver the first VPAID 2.0-enabled video ad campaign across desktop and mobile. The interactive in-stream...
FreeWheel has released its full year and Q4 2012 video monetization report, showing that video ad loads and ad completion rates hit their all-time highs since the first report...