VideoNuze Podcast #454: Is YouTube Doing Enough For Its Creators? Brightcove’s Deal for Ooyala OVPFriday, February 15, 2019, 9:21 AM ET|Posted by Will Richmond
I’m pleased to present the 454th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Colin’s site published a provocative piece this week focused on whether YouTube is doing as much as it should for its vast network of content creators. In our first segment this week we debate this question. Colin asserts YouTube isn’t, while I counter it’s likely doing as much as it feels it needs to, and especially focuses on its biggest creators. We do agree that with YouTube’s audience still growing and advertisers returning, the question may be moot anyway.
We then dig into this week’s deal by Brightcove to acquire Ooyala’s OVP business, joining two traditional competitors. For me the deal illustrates the rising bar video platforms must meet for both publishers and users, driven by in-house technology found in Netflix, Hulu, Amazon, YouTube and others and the need for greater scale. From a strictly financial standpoint, Brightcove’s move seems savvy and opportunistic.
Listen in to learn more!
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Categories: Aggregators, Deals & Financings, Podcasts, Technology
Topics: Brightcove, Ooyala, Podcast, YouTube