Between HBO's OTT announcement yesterday and CBS's this morning, there're intensifying buzz that the demise of pay-TV, with its expensive multichannel bundles, may finally be upon us. But here's a contrarian thought: what if all of the SVOD activity we're already seeing - plus more that's sure to come - is actually very good news for pay-TV? Before you scoff at me as a head-in-the-sand pay-TV defender, stop and consider the following.
London-based video ad tech provider Videoplaza has launched Konnect, a supply side programmatic platform intended for broadcasters and other premium content providers. Currently, over 50% of European broadcasters use Videoplaza's Karbon video ad serving platform, so the move into programmatic is a natural extension for the company.
In fact, Videoplaza's CEO and founder Sorosh Tavakoli told me that broadcaster customers have been asking for the company to enter the programmatic space. Sorosh said they're motivated to work with software providers that are already integrated with existing workflows and which offer enterprise level customer service plus full transparency and control. Sorosh believes all of these are Videoplaza differentiators vs. competitors.
A new wave of viewers has emerged: they're connected, they know what they want to watch, when they want to watch it, and most importantly, how they want to watch it. They are chomping at the bit for premium content that is both accessible and affordable. At the same time, the advent of OTT and connected TV devices has made way for a whole new viewing experience where "television" simply refers to the largest screen in the house.
We all know the TV ecosystem of tomorrow will look vastly different than today's current landscape, but what changes can we expect? Here are four predictions for what trends will emerge over the next few months and years:
Late yesterday, the NFL announced it renewed its "Sunday Ticket" deal with DirecTV for a reported 8 years at $1.5 billion per year, a 50% increase over their prior deal. Going back about a year, there were rampant rumors that the Sunday Ticket package could go to an OTT player, with Google being the name most often mentioned.
In reality, though, there was virtually no chance Sunday Ticket was going to go to OTT, and so the DirecTV renewal comes as no surprise. As I wrote over a year ago, there were at least 5 big challenges to a Google-NFL deal in particular. These essentially boil down to a combination of online video not being mature enough yet to exclusively handle marquee sports broadcasts and the incumbent TV ecosystem desperately needing to retain marquee sports broadcasts like Sunday Ticket.
European broadcast and entertainment giant RTL Group has bought a 65% stake in online video ad platform SpotXchange for $144 million, plus an earnout based on performance and an option to buy the remaining 35%. SpotXchange will continue to operate as an independent company, with CEO Mike Shehan saying that funds will be used to accelerate growth, particularly in Europe.
I'm pleased to present the 234th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week we touch on a few different topics that caught our attention, including Yahoo's deal to pick up another season of "Community," after NBC dropped it (plus we discuss Yahoo's other video moves). Then we turn to CBS's research head's reveal that the network generates up to 20% more revenue per viewer online than on TV.
We also review whether HBO premiering the first episode of its new series "The Leftovers" on Yahoo (plus similar efforts by other premium networks) will succeed. Finally, we're both impressed with Jerry Seinfeld's new Acura ads and how they blur the lines between content and advertising. Seinfeld is a huge online video enthusiast as I noted earlier this year.
Listen in to learn more!
Click here to listen to the podcast (18 minutes, 41 seconds)
Aereo lost big at the Supreme Court last week. But millions of Americans, in particular those who do not consider themselves sports fans, are also the real losers from the ruling. Why? Because, as retransmission consent fee payments in the U.S. soar from $3.3 billion in 2013 to a projected $7.6 billion in 2019 (according to SNL Kagan), these fees will be used to help fund broadcasts of increasingly expensive sporting events in which many of these viewers have no interest.
I'm pleased to present the 233rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week the Supreme Court ruled against Aereo, essentially ending the ambitious startup's dream of providing low-cost, flexible online access to broadcast TV. Colin and I have discussed Aereo many times on previous podcasts. Both of us are disappointed by the decision and we discuss some of its many implications.
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Click here to listen to the podcast (20 minutes, 5 seconds)
In an interview with Recode on Tuesday, Sony Computer Entertainment America President and CEO Shawn Layden said the company is still planning to launch a "revolutionary" OTT pay-TV service by the end of 2014.
However, as Intel learned with its own misguided OnCue foray, the big cable network owners aren't enabling any revolutions to occur in the pay-TV industry. To the contrary, they're working hard to extend the status quo. This, plus other factors, means the odds of success for Sony's nascent OTT pay-TV service are extremely low.
FreeWheel is integrating Adap.tv's programmatic reserved technology with its FourFronts solution, so advertisers can use their proprietary data to buy select online video ad inventory from premium content providers.The integration is meant to support a trial announced earlier this month under which ABC and ABC Family initially, will allow select ad buyers to access reserved inventory.
Programmatic video advertising took a small step into the TV world today as Geri Wang, president of ABC Sales, announced a trial this summer involving online video from ABC and ABC Family. The trial is being conducted with FreeWheel's FourFronts Programmatic solution, which will connect a limited number of media buyers with select demand side platforms (DSPs) using buyers' first-party and other data.
The latest evidence supporting the craze around binge-viewing was released by consultancy Miner & Co., finding that 70% of U.S. TV viewers now consider themselves binge-viewers. Miner defined binge-viewing as watching 3 or more episodes in a single session. For most, binge-viewing is still a monthly activity (90%), followed by weekly (63%) and daily (17%).
The survey found that 55% of binge-viewers and 61% of frequent binge-viewers were millennials. It also defined three categories of binge-viewers: "Streamers" (35%) who use services like Netflix/Hulu Plus/Amazon; "Marathoners" (18%) who watch TV marathons and "DVRers" (16%) who mostly binge-view using their DVR.
TiVo Research has released data indicating that time-shifting by viewers of 10 broadcast TV primetime programs to between 4-7 days following their initial airing resulted in approximately $88 million in total lost ad revenue by their respective networks (see chart below).
For these 10 programs, TiVo found that the 4-7 day period increased ratings between 4.1% ("American Idol") to 10.9% ("Modern Family"). Because "American Idol" had the highest average number of ads per episode (61), it had the highest level of lost ad revenue in the 4-7 day period for the full season ($14.4 million). Conversely, "The Good Wife," which had an average of 29 ads per episode, but had the second-lowest 4-7 day ratings increase, had the lowest level of lost ad revenue ($3.6 million).
Aereo has launched a PR blitz ahead of its April 22nd Supreme Court hearing, the centerpiece of which is a new advocacy site called "Protect My Antenna," which includes all of the court briefs, decisions and documents related to the Aereo case. The site also invites visitors to sign up for email updates. Presumably additional media, such as interviews with Aereo's founder and CEO Chet Kanojia will be added as well.
Chet has been interviewed by many media outlets in the past couple of years (including VideoNuze, here and here), but a new one appearing today as part of the PR campaign is with Yahoo News anchor Katie Couric (embedded below). As he has done in prior interviews, Chet adroitly positions the case as being about far more than Aereo itself, but rather about the legitimacy of cloud computing, the expense of today's pay-TV bundles, consumer choice and the importance of innovation.
I'm pleased to present the 220th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. First up, we discuss the WSJ report from earlier this week that Apple and Comcast may be collaborating in some way to deliver video through a "managed service" from Comcast. Neither Colin nor I can understand why Comcast would enable anything in its territory that would be remotely competitive with its own video services, but since the WSJ was thin on details, we don't know enough yet to fully judge.
We're also dubious about the fit for Apple given the company's emphasis on global scale for its products and also its premium positioning. And we're both struck by the regulatory red flags a "managed service" would raise for Comcast, at the very time they're trying to gain approval for the TWC deal. More of my thoughts are here.
We then turn quickly to Aereo's Supreme Court filing this week. As expected, it paints the case as being about cloud services in general, not just copyright specifically. We agree it's a clever strategy that positions Aereo as pro-innovation and pro-consumer, making it harder for the Supreme Court to rule against Aereo this summer.
Click here to listen to the podcast (19 minutes, 58 seconds)
CBS Local Digital Media announced yesterday that its web sites and mobile apps drew a record 56.8 million unique visitors in January, up 37% vs. January, 2013, and 12% higher than the previous best month of April, 2013. Mobile is now up to 48% of total visits, and accounted for 27.1 million uniques, up 109% vs. January, 2013. There were also 30 million video clips viewed in January.
Topics: CBS Local Digital Media
Extreme Reach has closed its $485 million acquisition of DG's TV ad business, approximately 6 months after announcing the deal. Extreme Reach's CEO and co-founder John Roland told me this morning that all DG customers are being transferred to Extreme Reach's cloud-based delivery platform. The combined company will have $270 million in revenues and 750+ employees.
As John explained, while the short-term tactical benefit of the deal is to gain significant scale in the core business of delivering TV ads to over 7K different broadcast TV stations in North America, the longer-term, more strategic play is to better position Extreme Reach for the fast-approaching era of multi-screen advertising.
European video ad tech provider Videoplaza announced this morning that it has launched Aunia, a private, invite-only video ad marketplace for Spain's largest broadcasters. Videoplaza Founder and CEO Sorosh Tavakoli told me yesterday that Spain's challenging economic environment and the broadcasters' desire to tap into programmatic revenue motivated the initiative.
I'm pleased to present the 210th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
2014 is shaping up to be another very busy year for all things video. In this week's podcast, Colin and I share our top trends to look for in 2014 and why. And in the spirit of accountability, we also review our 2013 predictions from a year ago - what we got right and what we got wrong.
Listen in to learn more!
Click here to listen to the podcast (23 minutes, 26 seconds - sorry, for running long, lots of content this week.)
Free, short-form mobile video news is becoming a hot area of focus for established media companies. The latest evidence is this morning's announcement by NBCUniversal News Group of a minority investment in NowThis News as part of a broader content development collaboration involving all of NBC's news brands.
The investment follows the December acquisition of leading short-form mobile video news creator Newsy by E.W. Scripps for $35 million. That deal followed the launch by the New York Times, in late November, of the "New York Times Minute," a 3 times per day 1 minute video compilation of 3 top news stories of the moment which itself came on top of many other new video offerings from the Times. Meanwhile, in late December News Corp. acquired Storyful for $25 million to accelerate the use of short user-generated video in its and others' reporting.
And all of these follow numerous clip-oriented video news initiatives by a wide range of established and earlier-stage news organizations across both general and vertical subject areas (e.g. sports, entertainment, travel, etc.).