Extreme Reach leaderboard - 11-8-20
  • VideoNuze Podcast #504: Is Linear TV Dying, Dead, or Just Changing?

    I’m pleased to present the 504th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    On this week’s podcast, Colin and I dig into the question of whether linear TV is dying, dead or just changing? The narrative around  conventional linear entertainment TV networks contracting is hard to argue with, especially for younger viewers moving to OTT. However, sports and news continue to do pretty well. And then there are newer types of linear TV experiences, like those from Jukin Media, that are finding new ways to serve linear audiences.

    Colin views Jukin, Xumo, Pluto and other OTT services that offer linear TV options as capitalizing on the “more things change, the more they stay the same” motto In other words, even as people embrace new on-demand options they still value linear TV at certain moments. Colin then discusses how these trends merge with pay-TV operators who are eager to reduce programming expenses. He highlights free, ad-supported Zone.tv, whose 13 “linear-like” channels became available to Cox’s Contour subscribers this week. 

    Listen in to learn more!

     
    Click here to listen to the podcast (24 minutes, 21 seconds)



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